To those who are asking why Apple didn’t mask the notch with a pixel bar (or perhaps even two) there are a number of possibilities. One is that Apple’s thousands of highly paid engineers and UX experts who’ve been working on this for several years just weren’t as sharp as the armchair commenters on MacRumours. In which case folks, take a bow, bring your profound insight to Apple and land yourself a job!
The other possibility is that Apple deliberately embraced the notch.
I think it’s the latter. That’s because it’s consistent with Apple’s philosophy of honesty in design. That idea takes a bit of explaining. It goes back to the design guru Dieter Rams. An example of dishonest design is a light that pretends to be a candle. Think of those kitch lights from the 70s with fake melting wax molded from plastic. Another similar design ‘lie’ is where you buy a metallic utensil that turns out to be plastic painted silver. Apple started moving away from this with the first of the iMacs — remember that temporary period of semi-transparent bondi blue housings and cases: this was a way of showing that a computer was a computer, circuits, transistors, wires and all. Apple’s designs evolved from there to centering on the honesty of purpose: a focus on the simplicity of ‘this is what it does’: the click wheel iPod is perhaps the best example. Pick it up, and you’ll intuitively know how it works.
So with the new iPhone, the notch could be masked with black or white pixels so that it blends into the frame, or it could be honestly embraced and utlised for what it is.
I’m pretty sure that if Apple eventually works out a way to submerge the various cameras, mics, etc. under the screen, the notch is something that will disappear over time. It’s pretty clear that Apple’s quest is for an iPhone that is 100% screen, nothing else. But for now it’s an expression of the principle that every pixel counts. Some may not think it’s pretty. Some here are even ‘offended’ — that must take some effort! But this is what honest design looks like.