I'm gonna say that I agree with Apple on this one. I've gotta say, seeing the real deal now, to me the phone is way more striking when you see the content go edge to edge, and actually see the corner radius along the entire perimeter of the phone. When I see mock ups try to hide the notch, the effect is far less striking to me. There is something actually impressive about seeing such defined curves following the perimeter. When you hide the notch, you lose that effect entirely.
Jony is that you?