The data is already flowing out, in the form of credit card transaction data from China.
“Price appears to be a major constraint on iPhone X demand, particularly in China,” Bernstein analyst Toni Sacconaghi said in a recent report that showed three-quarters of Chinese respondents were excited by the upcoming launch, but only a quarter said they planned to buy one.
Some Chinese re-sellers, however, said they already canceled pre-orders for the iPhone X, concerned there wouldn’t be enough of a supply bottleneck to allow them to charge a steep premium - despite some worries about long waits.
“I saw many friends were posting pictures of themselves successfully ordering the iPhone X, so I canceled mine,” said Tony Tong, 29, a product manager at a tech firm in Beijing, who said he had ordered four phones in the hope of re-selling them for a profit. “The environment is bad for scalpers.”