The year Nokia realized that they were falling they too had not begun the year that way. They began with an estimate. The share holders of Nokia also believed in that. The rest is history, so to speak. The issue was not the price. But the product. Same thing with Apple's iPhone X. The past years people, me included have gladly been paying a EUR1000 (which is more than $1000) for the iPhone 6 plus and 7 Plus. No Questions asked. If one can pay EUR1000 for an iPhone which isn't/wasn't revolutionary he certainly can throw in an extra EUR100 or EUR 150 if the product is revolutionary. The iPhone X just isn't revolutionary and the reason people aren't buying it IMO is NOT the price but the fact that the phone isn't really that great - I paid EUR 1099 for the iPhone 8 Plus whereas I would not have paid $200 for the iPhone X given the fact that I find it clunky and awkward and don't wanna use clunky gadgets. But I get it, it sounds better to blame it on the price than the fact that the product is a failure!