I just discovered something about iOS 13 which might explain what I saw in the store (slight chance). In order to use the new watch, I needed to upgrade my iPhone 7+ to iOS 13. After the upgrade, the phone had extreme stutters everywhere. I had recently upgraded my other phone (a plain 7) and it was smooth. I thought a reboot of my 7+ was in order and afterwards, the 7+ was back to being very smooth.I've tried to look for some type of stutter or anything while scrolling safari and anything else and I couldn't see anything. Maybe my vision is in old school 24 FPS instead of 120 FPS LOL
It is faintly possible that this is responsible for what I saw at the Apple store. Occasionally, a system upgrade requires a second reboot before it works properly. On the other hand, rebooting certainly had no effect on my XS Max - the stutters were always as bad after rebooting with that phone. I even set up the XS Max from scratch to no avail. However, rebooting fixed my 7+.