While this is a nice theory, it is not true.
Apple has never Cease and Desisted a fake image and afaik Apple has no legal grounds to cease and desist a fake image
arn
Apple has all the grounds in the world. Someone else is posting images claiming it's an apple product. If it has a negative effect towards the company then it could be slander.
Not only that, if you were going to say they have no grounds, don't they have to prove it? Did apple say "Here is proof that this is in fact our new ipod, now take it down"? No, they just said stop posting the image and all these sites took it down. No legal action was actually taken. If Apple wanted to sue, then they would have to show proof sooner or later.
What all has apple said to cease and disist before other than the timezone video a month ago? I haven't really been following news about apple before this year.