TWinbrook46636 said:
It was an easy 43% too and that's what worries me. Producing an iPod is much cheaper and easier than a PowerBook or a PowerMac.
If you spend any time in the business world you will realize there is no such thing as "easy money" when it comes down to it. Apple busted their butts working on and evolving the iPod, and the fact that is has become such a hit and has become such an icon has put more pressure on Apple if anything to work harder to make the iPod revisions great in order to maintain its advantage. Easy to produce? Only in physical assembly time I'm afraid.
TWinbrook46636 said:
They may feel they can take the easy route with the iPod while letting the Macintosh division languish. Why put the time, money and effort into PowerBooks, PowerMacs and iBooks when they can just crank out iPods? Personally I think we are starting to see signs of this.
See my above comment. It is not as simple as "just cranking out iPods".
The thing you don't seem to realize is what the very nature of Apple is -
innovation. Sure, other companies might take the "easy" way out and rest on their laurels, but not Apple. Apple is all about constant striving to be leaders, to innovate and to stay on the leading edge. If you see signs of Apple neglecting all things non-iPod, then perhaps you should look at the latest iBook revisions, the updated Pro tools (FCP HD, Motion, etc.) as of late, Airport Express, the new PowerMacs, the new displays (most notably the 30" monster!), and the G5 iMac - what a marvel of engineering that machine is. Oh and you might as well throw Tiger in there as well.
Is Apple focusing solely on the iPod and neglecting their other lines? Not in the least. They are simply capitalizing on their own genius with respect to the iPod and iTMS and trying to maximize their profits, as any well-run business should do. But as I said above, this requires a lot of hard work, it doesn't come "easy" as you say, and Apple is not foolish enough to neglect every other product line just for the iPod.
As you said yourself:
TWinbrook46636 said:
They have already separated the hardware divisions into Macintosh vs iPod.
Exactly. This was done so that each area could have an equal amount of focus, and one aspect (i.e. the iPod) did not overwhelm hardware development. With 2 distinct departments, Apple can keep its development, projects, product lines and goals separate. Makes sense to me.
