So a couple of stats I'm not sure are here:
* The "baby Samsung" -- which was the world's smallest MP3 player period for awhile -- is actually 35% larger in total volume than the Shuffle.
* The Samsung is more than 1" shorter, but lacks a built in connector to a PC, unlike the built in USB on the Shuffle.
* The Shuffle weighs less with battery than the Samsung weighs without battery.
* Both sizes of Shuffle are bargains for the capacity they include. Inarguably. Among name-brand products, there is nearly nothing to compare (not nothing, I'm sure, if you pricegrabber enough). It's rare for Apple to go to the lower price first and shows the strategy.
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Now, some other factors:
* The $199 price level is empty. It's where the 4GB (soon to be 5GB) Mini is going sometime this year. A 10GB Mini will fill the $249 slot late in 2004.
* It's possible that when that happens, the Shuffle will go to $79, $129, $169 with a 2GB added at the top. (Or pick some similarly sensible price scheme.)
* The Jobsian RDF is out in force on the lack of screen. Let me propose the following UI for a 1 1/2 line screen (the 1/2 line uses smaller type).
>>> Turn the UI sideways.
>>> Add one small button labeled "Playlist / Songlist"
>>> When use press the button, the screen says "Playlist" in the top line with perhaps a (1 or 3, 2 or 3 ... x of y) on the opposite side. The "skip forward" and "skip back" buttons that now move one song at a time would move one playlist at a time. The screen shows the name of the playlist on the big line.
>>> Press the small button again... The display reads "Songlist" on the top line with the x of y (i.e. 133 of 240). It's sorted by alpha. You press skip back or forward once and it goes once. Hold it down and it gets faster after a few seconds -- just like your $9 clock radio does!
>>> Hell, make the one button also offer Shuffle if you want. Hell, make the toggle switch on the back have three settings: Shuffle, Playlist, Songlist. Sorry, but if people are going to grok the current UI, the UI proposed here would be as easy or easier to grok
>>> When a song plays, the top of the short line can have a counter ticking away the minutes:seconds and showing the complete total after a slash. Not needed, but still nice.
The beauty of what is proposed is that it's as simple or moreso than the Shuffle as conceived. Indeed, it's essentially the same thing with a playlist function and the ability to see what's going on. I'm not proposing clutter like having a next song button or any such thing. Just a screen to manipulate what amounts to an 8 - 20 disc changer depending on what era your music is from.
I believe a screen is about $4 and would, therefore, add about $20 to the price. I expect the next generation of the Shuffle will include a screen at these prices with the screenless models moving down below $100. Jobs will then say, "Screens on flash players all suck... Until now... Apple unveils the SuperShuffle."