Apple is all about hype and spin. First it is MWSF, the iPhone announcements, then fall announcements for laptops, then it back to MWSF...and so the cycle never ends. Steve appears, the fans go crazy--(I've seen the MWSF videos) and then we wait for the summer and fall announcements.
Don't get me wrong, there are products, and good ones at that, but the hype and spin is such bovine-scat: no other word for it. And the Mac loyalists eat this bovine scat up. Now lets look at the announcements: the MacBook Air - innovative but geared for a niche market and not a big selling item so I've been told; the 3G iphone - nice but just a much needed upgrade over last year's model (new and improved?(!)) and now the 9 month overdue laptops that will miss the back to school period. Everything is a secret to build hype and the crowd eats it up.
Interesting, the one product that WAS NOT a 'secret' and is hand down Apple's best one (ever(?)): Mac OS X and it's evolution to Snow Leopard.
Hey everyone, don't you feel manipulated and, maybe, just maybe, a bit foolish acting this way?
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