I am surprised that Apple haven't made a soundbar with built in apple tv.Something I’d like to see is the incorporation of some HomePod features. Just a cheap speaker inside with hey Siri functionality for when the ATV is “off”. And when the ATV is actually on and outputting to a TV, audio would be routed through that. I don’t have HomePods because the rooms where I’d have one already have ATV’s connected to nice speakers.
Apple TV as a separate product is bad value for the majority of customers. Why spend £179-199 om smart TV functionality that the majority of TVs have built in. Not many people like to fork over big money to duplicate something they already have. You can actually buy a decent TV for just double the price of an Apple TV.
An Apple soundbar with built apple tv would be much more easier for people to justify. It would be a good gateway into how much better Apple TV is than the smart TV functionality that most TVs have.