odd... my 38mm SS BSB doesn't have those massive scratches on it. Even after wearing for 2 weeks now and not doing anything special.
Sure - if you hit your watch hard into something ... you will get those massive scratches. But good luck doing that to your aluminum watch.
Fact: 316L is used among all major watchmakers and I have yet to hear about "scratch-gate" from Tissot/Omega/IWC owners ...
and no - "micro-scratches" only visible under a magnifying glass in blinding bright light don't count
I've had my aluminum one for 2 weeks and I've hit it against metal, no scratches. You're delusional if you think aluminum is soft like plastic. It'll withstand plenty... your iPhone is the same material, is it scratched?
Meanwhile... see attached.
I'm not saying anything of "scratch-gate" but Stainless steel scratches. It's a more durable material in general it's just not one that should have a polished finish. That's why Steel appliances use a brushed look rather than the polished one on of the iPod and Apple Watch.
You want more evidence here:
Google Search for "Sport Apple Watch Scratches" = 0 pics of scratched aluminum, 2 scratched glass but I'm not talking about glass screens so don't bother going there.
Google Search for "Steel Apple Watch Scratches" = At LEAST 3, some are multiple pics of the same watch. Including the one found below.
I'm not disparaging your watch so no need to feel butt hurt about it. It's just not something
I want to spend $200 extra to deal with on a 1st gen product. It's just a fact about the metal.
As for other watchmakers using the same material; they don't mention finish. I hated the shiny "chamfered" edge of the iPhone 5/5s and iPads for the same reason. I scratched mine up bumping my sunglasses on them. That's some BS I don't want to deal with and I'm glad they got rid of it on the iPhone 6. Had they used a shiny finish on the Sports watch I'd be pretty annoyed too.
If they want to use a shiny finish they should use tungsten carbide, my wedding band is made of that and I've banged it against walls and not a scratch. It's also a cheap metal so it would keep costs down.