I don't have the cost data the iPhone and the phone you are talking about. But I am skeptical about the claim of "more options...half the price." Did you look at all the specs, material, fit and finish? Also, some phones are sold as a loss so the price of a phone may not be the cost of manufacturing the phone.
As for 8GB, that would be too little for most people. I had trouble upgrading the OS because I ran out of space. It's not a practical option now a day.
Bluetooth is cheap and is part of the current chipsets so adding it doesn't cost much. Most people wants that.
ApplePay, or NFC chip, I suspect that a lot of people wants that. It's also a money generating feature for Apple, so practically Apple could add it for free and still make a profit.
Wireless charging on the other hand, do we know how much weight and thickness and other complication it may add to the phone? I have no idea. Do you? It's certainly nice to not have to plug the phone in as with my Palm Pre, but I plug mine in once a day when I go to bed so to me it's not that big of a deal. I would rather have more than 8 GB, Bluetooth, ApplePay than wireless charging.