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Black looks more professional, and is better for media consumption.

Saying that, Apple dont cater to professionals anymore, so my first point is invalid.
 
I'm not sure that I agree. If "It's well known that the surrounding colors influence perception of the center subject." I missed out on that. Can you give me a link for that info?

The white border disappears when I watch a movie or video. Are you telling me that I'm an exception to the rule? I don't believe that.

Hi,

I'm not sure if the effect I'm referring to has been necessarily tested on a larger frame (such as the iPad) specifically. More importantly, I do not know how attention and motion (in the case of movies) affects perception. I'd be surprised if that experiment has not been done, but I am not at all an expert in vision. Having said that, you might look here to start:

http://en.wikipedia.org/wiki/Contrast_effect

The Munker White effect and Wallach's effect might be applicable here. Perhaps a bit less relevant is the Chubb illusion, but some of the principles may overlap. If you would like, here are some scientific reviews that may be relevant (I only browsed abstracts):

http://www.sciencedirect.com/science/article/pii/S0042698910000283
http://psycnet.apa.org/journals/rev/111/1/142/
http://www.ncbi.nlm.nih.gov/pubmed/8493352 (full text must be somewhere!)
http://www.ncbi.nlm.nih.gov/pubmed?term=luminance perception (sorry)
 
I bought the white one, always loved how the white looks on the iPad. Couldn't get an iPhone 4 in white at the time of it's release or else I would have done that as well.
 
I have the iPad 2 in black to me it's easier to watch movies on. However the white iPad seems to be more popular than the black version.
 
I have seen pictures of white and black iPads showing the same photo and, at least to me, the black bezel does a better job. Here is what I am talking about. http://www.richardpeters.co.uk/blog/2012/03/16/ipad-3-retina-display-review-for-photographers/

After reading that I may switch to a black one... might drop 4G as well and move to 32gb from 16gb... not that I NEED it but I like to future proof it a little... and I would like to store a few 1080p movies on my iPad at some point.
 
white is more modern and chic

black is very plain and default (all phones)

but black is better for photos
 
there's a reason they don't make white TVs

People bring this up often as a reason why the black iPad is better. But back in the day, television sets used to be fringed in wood, or faux wood, or all sorts of colors in plastic (white, olive, and orange especially). Black bezels are used today primarily for aesthetic reasons, nothing else.

There is no "best" color for the iPad. If you like the black bezel, get black. If you like white, get white. It's that simple.
 
It's probably been mentioned already but the white doesn't show fingerprints and stuff on the bezel like the black does.
 
I just find the black way less distracting. Had a black 1st gen, white 2nd, and preferred the black for my new one. If you read books and things you may like the white, but I think the black is way nicer for the web, and movies. I think the black makes the screen pop a bit more as well, as the white against white tends to make the screen look....idk
 
MJ says it doesn't matter:

Michael_Jackson_Black_or_White.jpg
 
Apple thinks that the iPad in white is for webbrowsing, reading books etc and even Apple knows that the black IS muuuuuuuch better for watching movies. I prefer the white actually, i have a black iPhone 4 and it looks really good but i just hate it... i don't know why.
 
People bring this up often as a reason why the black iPad is better. But back in the day, television sets used to be fringed in wood, or faux wood, or all sorts of colors in plastic (white, olive, and orange especially). Black bezels are used today primarily for aesthetic reasons, nothing else.

There is no "best" color for the iPad. If you like the black bezel, get black. If you like white, get white. It's that simple.

because people didn't know any better back then....
 
because people didn't know any better back then....

How can you know for sure that people now knows better? What if people in 40 years thinks that the white bezel should be everywhere instead of the black and the black just disturbs you?
 
This is one case where black is better. That stinking black trim on the white iPad annoys me. That's just my opinion.

Once you go black....
 
White will reflect heat which is useful seeing as the new iPad generates so much of it, while black will absorb heat. So the white iPad will run cooler :cool:
 
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