Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
As a couple other users have said, the difference in cable lengths could be due to the difference in the way the devices are used as well as the difference in the devices themselves. In my opinion that would be the most logical conclusion if it's true that all MacBooks, even the cheapest ones, come with two meter cables, and all iPads and iPhones come with one meter. Remember, even though Apple advertises iPads as possible laptop replacements, they are tablets first. We know this because they don't come packaged with the Magic Keyboard. And I don't think Apple expects most people to use a tablet while plugged in. In contrast I think they do expect many people to use laptops plugged in because people often use them for longer periods and for more power hungry work, and more stationary than a tablet, and because laptops' larger batteries take more time to charge, so they need to be able to work while charging. So the difference in cable lengths makes sense to me.

Counterargument: first gen iPad Pro 12.9-inch came with a 2 meter cable.

iPad Pro has always been marketed as a productivity device with a detachable keyboard. What's changed since 2015? The only consistency is accessories included have become less and less.
 
At least it comes with a cable, unlike the new AirPods Pro 3 which do not. Cables survived the EU's charger legislation because they wear out, yet Apple decides shipping a device without a means of powering it at all is fine. The standard AirPods 4 don't even get a cable, even though they cannot be charged wirelessly.
 
  • Like
Reactions: FriendlyMackle
Counterargument: first gen iPad Pro 12.9-inch came with a 2 meter cable.

iPad Pro has always been marketed as a productivity device with a detachable keyboard. What's changed since 2015? The only consistency is accessories included have become less and less.
If it was only the first gen ten years ago, then it seems plausible they initially thought at launch that many people would need to use their large iPad plugged in, but soon after found out otherwise. So it might be as simple as they didn't fully understand their first gen product. Or maybe they had some supplier or logistics issue that affected the decision--who knows. In any case, it seems they've been pretty consistent since then.

It's a good counterpoint to bring up, but I think it's too isolated with too many possible explanations to be conclusive of much. So I don't think it really negates the aforementioned reasons why I think the one meter cable decision isn't necessarily senseless/greed only.
 
So when it breaks you can buy a new one? I think long term it makes a lot of sense. If laptops are all switching away from "bespoke" barrel plugs and adapters to use USB-C, I don't need or want a new brick or cable every time I get a new device. Something that I think would improve this for consumers is if there was a stipulation that the company would be required to provide a charger at no cost when you purchase the product if you request it. Companies like Apple would obviously work this into their pricing structure, and it would also avoid the flatulence that is needing to buy $130 worth of charging equipment if/when you spend $2-3k+ on a device.
Already do in the UK and EU. Same price without the charger.
 
Dude, you had an Apple II AND an IBM PC? That's a hell of a flex :D
But a lot of fun. Both were new, certainly radically new technologies, wildly new software (VisiCalc anyone?), incredible 5 ¼” flexible floppy drives and disks that fit both computers, and the PC was first to offer a huge 10MB (that “M” as in “Mega”) hard drive for just under $1000 (almost $4000 in today’s dollars). Let’s not forget also the huge and weighty parallel cables that connected stuff.

And my current M4 iMac mini has two 8TB (with a “T” as in “Tera”) external drives that cost $135 each.

But the Apple II+ and IBM PC both worked, and I learned BASIC and Pascal. Fun times for sure.
 
Last edited:
Apple clearly states on their website the iPad ships with a 1 meter charging cable. That fact should have been no surprise to you. If you didn't know ahead of time, the fault is yours. Now that you know, if you keep the device, you are essentially admitting your rant here is empty and meaningless.
I think the gripe here is that the iPad Pro is being sold as a laptop replacement, and it would make sense to ship with a charge cable on par with what ships with a laptop. I think it's a fair criticism. Minor, maybe, but at that kind of price point I think it's fair to expect the box to come with a cable that lets you stay on power a reasonable distance from an outlet.

And the length being listed correctly on the box hardly deflects that. After all, the boxes for recent base model MacBook Pros accurately showed they had 8 GB of RAM, and a lot of people were sure up in arms about that.
 
Last edited:
But a lot of fun. Both were new, certainly radically new technologies, wildly new software (VisiCalc anyone?), incredible 5 ¼” flexible floppy drives and disks that fit both computers, and the PC was first to offer a huge 10MB (that “M” as in “Mega”) hard drive for just under $1000 (almost $4000 in today’s dollars). Let’s not forget also the huge and weighty parallel cables that connected stuff.

And my current M4 iMac mini has two 8TB (with a “T”) external drives that cost $135 each.

But the Apple II+ and IBM PC both worked, and I learned BASIC and Pascal. Fun times for sure.

I'm sure it was, I'm just jealous. I remember going with my Dad to the local Mac reseller and shopping. I also distinctly remember leaving without one because of the sticker shock. We ended up getting an IBM clone 8088, which was still incredible for 9 year old me. And not to brag, but we were feeling pretty smug about the 20MB hard drive (remember to park the drive before turning off the computer!).
 
I think the gripe here is that the iPad Pro is being sold as a laptop replacement, and it would make sense to ship with a charge cable on par with what ships with a laptop. I think it's a fair criticism. Minor, maybe, but at that kind of price point I think it's fair to expect the box to come with a cable that lets you stay on power a reasonable distance from an outlet.

And the length being listed correctly on the box hardly deflects that. After all, the boxes for recent base model MacBook Pros accurately showed they had 8 GB of RAM, and a lot of people were sure up in arms about that.
If someone bought a laptop with 8GB RAM then came here and complained about it, they’d get the same “it was on the box, why did you buy it then?” Response the OP is getting here about the cord. Maybe even more so since RAM is a core computer spec vs power cord length.
 
  • Haha
Reactions: Shirasaki
I have a raised couch and a raised bed, so a cord that long is a good idea. When I had my last two MBPs and my 2012 MBA, the cord was so short, I had to use my extension cord all the time. Now with my new cord, I just have to plug it in without problem. (Only the occasional BETA issue. Which I was part of when I was using my previous MBA.)
 
I have an iPad. I have a lovely 1m charger cable. I'm happy with it. I plug it in when the iPad gets near death, the iPad revives, and I continue using the iPad. I don't leave the iPad plugged in while I use it. I have it because it's a tablet that I can use anywhere, and it lasts longer than my laptop. I'm happy with my short charger. And for a bit of money I can go buy a longer charger.
 
apple cable wires are poor quality, never get more than a few months before they bend where wire meets ubs c enclosure, usually get 6 foot ones anyway, im sure if they did supply plug this cost would added , I also support supplying plug if people already have them , however you should get plugs at a discount if adding them to your order
 
apple cable wires are poor quality, never get more than a few months before they bend where wire meets ubs c enclosure, usually get 6 foot ones anyway, im sure if they did supply plug this cost would added , I also support supplying plug if people already have them , however you should get plugs at a discount if adding them to your order
I’m still using my 2018 USB-C cable from the iPad Pro of that year.
 
If someone bought a laptop with 8GB RAM then came here and complained about it, they’d get the same “it was on the box, why did you buy it then?” Response the OP is getting here about the cord. Maybe even more so since RAM is a core computer spec vs power cord length.
Whether or not "it says it on the box" is irrelevant. The OP was expressing an opinion that a high-end tablet should come with a 2m cord. That's it.
 
If someone bought a laptop with 8GB RAM then came here and complained about it, they’d get the same “it was on the box, why did you buy it then?” Response the OP is getting here about the cord. Maybe even more so since RAM is a core computer spec vs power cord length.
Well yes, they would. You’d expect people to read the full specifications of a device and act accordingly to ensure they buy the variant that meets their requirements, whether that means upgrading RAM on a Macbook or opting for a 1TB+ iPad Pro if the extra RAM or nano is a must (or Cellular if they need GPS.)

Accessories wouldn’t reasonably be expected to differ between variants of the same device, so it makes sense that people haven’t noticed this and/or still buy despite being annoyed that there is no power brick or the cable isn’t what they’d like: competitors do the same. It doesn’t stop people feeling that Apple have departed from offering the best user experience in favour of a few more $ - I could see the logic of a 2m cable with the 13” (since it is more likely to be used at a desk as a laptop replacement) and a 1m with the 11”, but Apple don’t even do that.

They didn’t have to remove charging bricks, only offer without - and I’d argue buyers of the base iPad are most likely to need a power brick and be left with an additional bill.
 
  • Like
Reactions: Shirasaki
The cable length for "What's in the Box" is not listed for iPad Pro.
It is on the details err tech specs page:
In the Box
  • iPad Pro
  • USB-C Charge Cable (1 meter)
  • 20W USB-C Power Adapter
  • Polishing cloth in nano-texture display glass option
Just purchase a 2 meter cable. They’re very cheap these days.
The Apple official:
Forty percent off at Walmart, right now:
By the way, "Sold and shipped by Walmart.com” not a marketplace seller.

External battery pack
Yes. Use that 1 m cable and lay the power bank on the desk or table beside you. Better than draping a longer cable, which can get snagged (etc). I’ve also sometimes use them because it seems easier than moving the device to an outlet or charging area — may actually use more effort and time but it can feel the opposite. I also often use a battery bank ti charge the Magic Keyboard and Magic Trackpad. That way, I can continue to use them, don’t need to move them, and don’t need to maneuver a cable to my Mac. Basically, battery banks can be plenty handy inside the home.
 
Last edited:
  • Like
Reactions: BruiserBear
I have situations where I want short, medium, and long cables. There is no pleasing everyone so I take what’s in the box, and if it’s not useful for the device it was packaged with, I repurpose it elsewhere and use the cable I want.

What I do not do is think that my personal opinion is so important that I should berate a company who has billions of customers all with different preferences because someone made a decision that isn’t optimized around ME.
 
They didn’t have to remove charging bricks, only offer without - and I’d argue buyers of the base iPad are most likely to need a power brick and be left with an additional bill.
Preface: I chose your post because it was the most recent.

Why have a big issue like the EU pushing for USB-C to be ‘standard’ if, yet, customers are going to expect all relevant accessories to be included anyway? In other words, these types of situations often feel shortsighted and subjective/debatable.

Related:

I have no idea why so many posters in this forum always take Apple's side. It just does not make sense at all. The primary reason for Apple to include the standard short cables is for keeping the item's production and distribution cost as low as possible, nothing else.
Primary reason is profit, no doubt. However, that doesn’t negate the possibility of other (valid) reasons. For example, no longer including AC adapters does reduce expense, the item itself as well as reducing transport and storage costs. Nonetheless, it is also generally less environmentally impactful — not “environmentally-friendly” that’s just marketing.

In other words, for me, at least, these cherry-picked complaints come off as projection (ex: "Tim Cook is just greedy but I’m not greedy or acting entitled at all”).:
What I do not do is think that my personal opinion is so important that I should berate a company who has billions of customers all with different preferences because someone made a decision that isn’t optimized around ME.
 
If it was only the first gen ten years ago, then it seems plausible they initially thought at launch that many people would need to use their large iPad plugged in, but soon after found out otherwise. So it might be as simple as they didn't fully understand their first gen product. Or maybe they had some supplier or logistics issue that affected the decision--who knows. In any case, it seems they've been pretty consistent since then.

It's a good counterpoint to bring up, but I think it's too isolated with too many possible explanations to be conclusive of much. So I don't think it really negates the aforementioned reasons why I think the one meter cable decision isn't necessarily senseless/greed only.

It doesn't seem plausible at all. The quoted battery life from Apple is 10 hours for iPad Pro. It was 10 hours in 2015 and 10 hours in 2025.

In fact, the new Magic Keyboard has a USB-C pass-through charging port, so it's clear Apple recognizes many people use their iPad Pro plugged in.

There's all sorts of explanations we can dream up, like "logistics" and Apple not understanding their own product. But the simplest explanation is usually the correct one.
 
apple cable wires are poor quality, never get more than a few months before they bend where wire meets ubs c enclosure, usually get 6 foot ones anyway, im sure if they did supply plug this cost would added , I also support supplying plug if people already have them , however you should get plugs at a discount if adding them to your order
I’m still using my 2018 USB-C cable from the iPad Pro of that year.
This! Once I learned to hold them from the hard plastic part I never broke a single cable again.

Don’t twist them at the ends and they last.
 
I have situations where I want short, medium, and long cables. There is no pleasing everyone so I take what’s in the box, and if it’s not useful for the device it was packaged with, I repurpose it elsewhere and use the cable I want.

What I do not do is think that my personal opinion is so important that I should berate a company who has billions of customers all with different preferences because someone made a decision that isn’t optimized around ME.
Have you ever seen a single solitary person who bought a MacBook Air say the cable that came with it was too long?
 
apple cable wires are poor quality, never get more than a few months before they bend where wire meets ubs c enclosure, usually get 6 foot ones anyway, im sure if they did supply plug this cost would added , I also support supplying plug if people already have them , however you should get plugs at a discount if adding them to your order
I've been using the same cable for years. Looks like I just took it out of the box
 
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.