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It's 2009 Again: Apple is Apparently Reconsidering Making a TV
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I would challenge that assumption because it would be a $25-2700 TV. They can’t keep their monitors on a competitive footing they surely don’t have the drive to keep up with the yearly churn of the TV market. The delta for people who would buy that is likely way below the threshold of what would be required for them to spin up production and market such a thing. Some people will buy anything Apple makes, sure. But the slow chill of the once thriving market they once enjoyed means they have to be real careful. A causal toe-dip into TVs will do more reputational harm than leaving it alone. Their window to do TVs closed a long time ago
I like this rumor since Apple has some respect for intended picture presentation IE I expect such a TV to not feature frame-interpolation, "dynamic contrast" or over-saturated colors.
I'd expect a movie to look like it does on an iPad, except the screen being much bigger, of course.
I'd expect a movie to look like it does on an iPad, except the screen being much bigger, of course.
Sony is somewhat successful with their tv line using LG OLED panels thanks to their long experience in making TVs and cameras. People pay premium for their video processing
Apple doesn't have the same record. An Apple TV will likely end up being something like their air pods Max. Premium built, pretty good but not best image quality for the premium price, too expensive for people just looking for a nice TV, not good enough for videophiles, mainly appeal to die hard Apple fans.
Apple isn't going to make their own panels. Design wise, is Apple going to do better than the LG OLED gallery tv that looks literally like a framed picture. In term of software features, what can the TV do beyond a separate box that can be swapped for newer more capable hardware as needed. Hard to see the value proposition here
Apple doesn't have the same record. An Apple TV will likely end up being something like their air pods Max. Premium built, pretty good but not best image quality for the premium price, too expensive for people just looking for a nice TV, not good enough for videophiles, mainly appeal to die hard Apple fans.
Apple isn't going to make their own panels. Design wise, is Apple going to do better than the LG OLED gallery tv that looks literally like a framed picture. In term of software features, what can the TV do beyond a separate box that can be swapped for newer more capable hardware as needed. Hard to see the value proposition here
Still using and loving the 50" Panasonic plasma I bought in 2012 ($699 felt like a steal, having paid much more for smaller inferior name-brand TVs during the 2000's). I still don't need 4k, and have yet to see a friend or relative's TV image that looks as good to me, so fingers crossed it survives until comparable technology is affordable.
That early 20-year phase?
It sounds like Apple is still in the very early stages of considering a TV, so it is likely years away from launching, if it ever comes to fruition.
Trying to imagine the breathless marketing
“Introducing the Apple TV home, with an eye-catching design that compliments any space. Featuring our patented Plasma-entity ether technology, it’s like having your very own daemon of the warp trapped in your TV!”
Note: entity wil slowly try to corrupt your family through the power of the warp. Gellar field generator sold separately
“Introducing the Apple TV home, with an eye-catching design that compliments any space. Featuring our patented Plasma-entity ether technology, it’s like having your very own daemon of the warp trapped in your TV!”
Note: entity wil slowly try to corrupt your family through the power of the warp. Gellar field generator sold separately
A TV like that would be cool. I'd love if someone made an add-on box with an ultra-minimal XMB-style UI for storing ripped content from a BD collection. Said media box would have a hardware switch to reveal streaming apps on the XMB, and the user could select which of those they wanted shown when the switch was activated—the switch would also turn on Wifi for internet connectivity—turning the switch off would physically disconnect the device from the Wifi chip, cutting all power and data going to and from the chip for a fully offline local experience.
Such a design would suit those who wanted no internet connection, with the option of streaming apps after the fact, or just sometimes. No App Store. The most crucial features the device would have (for me) are local built-in storage (8, 24 or 64 TB), a super-simple UX and a great remote with good ergonomics. In addition to directional controls, the remote would feature colour coded, user programmable shortcut buttons. Navigate the UI and quickly apply a shortcut button to any menu item or streaming app. Whether streaming apps were off or on the UX would remain a simple XMB with as few clicks as possible.
There are no media boxes with simple modern interfaces that do the equivalent, and do it well. Local video content done well.
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Won't make a 27 inch iMac, haven't updated the displays for years .. sure they'll make a tv
I have several smaller tv's that i just want to use as dumb tv's... yet every time i turn them on i have to wait while it loads their crap OS/system before it then exits out to whatever i want to do. Its beyond frustrating and slow.
Anyone else feel like Apple got far too obsessed with putting out a "perfect product" that it ended up either abandoning them before they saw the light of day, or they ended up obscenely priced. Just put out an affordable product that even if not perfect, is available and new models can improve.
That's Tim Apple's Apple. Outdated hardware for twice the price.
I would love it. As much as I love my Sony, I hate the interface — it's ugly and slow AF.
So I take it you missed the whole Vision Pro triumph...
TVs, monitors and even cell phone screens are going away with the improvements to Vision Pro type wearable technology 
A tv would be nice, but they will make an expensive larger iMac eventually. It will be marketed as iMac Pro. The question is, will it be truly a pro machine or just a bigger 24" with a couple more ports.
It's a bold strategy, Cotton, let's see it it pays off for him.TVs, monitors and even cell phone screens are going away with the improvements to Vision Pro type wearable technology
Bookmark your post.
I'd rather they focus on making more and better monitors.
The current lineup is outdated especially for their price points
The current lineup is outdated especially for their price points
And the power button at the bottom of the stand. Requiring you to lift the TV everytime you want to turn it on. Aslo no wired video connections (no HDMI, etc) and no headphone jack.
85" Apple Cinema Display. That will be $49,999 ... cash or card?Yep! Just hard to find one that's 65".