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J.J. Abrams Wears Apple Watch During Star Wars Panel in Anaheim
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It's great advertising on Apple's part because they know that celebrities have great marketing influence. Do you think Shaq actually drives around in a Buick everyday or Matthew McConaughey is in awe of the craftsmanship of a Lincoln? Absolutely not. However, Buick and Lincoln both know that people in their target consumer market will see these commercials and want to buy their vehicles. Likewise many people will start buying the Apple Watch simply because their favorite celebrity is wearing it.
LOL. All it takes are a few celebrities wearing them? Apple got you figured, and are laughing all the way to the bank. BTW, i seen these same celebrities endorsing meds, cars, insurance, etc. They must actually believe in the product they were paid to endorse. /s
You sound really desperate. First you say it's geekwear--the geekiest, then when someone is ready to own geekdom, you reverse course and say it's not geeky enough.
Its bad geekwear that actual geeks don't want. No discrepancy. We have some taste too.
From Jony Ive's interview with the New Yorker: http://www.newyorker.com/magazine/2015/02/23/shape-things-come
You really think that for this picture of JJ Abrams, if he were sitting there with Google Glasses on, he would look less geeky than he does now with an Apple Watch?
It's your opinion and if you do think so that's totally fine. Just interesting to see and hear that different of an opinion from what I think most people would think. But what do I know.
Wearing a Google glass gives you geek credit. Wearing the Apple watch makes you a wannabe dick riding the geek trend.
It doesn't really matter, we all know what device we are talking about.
If you search for 'iwatch' on google - you get taken to the apple watch site.
So where is the problem?
To that point, I trust seeing a celeb using something in everyday life (everyday life for them) a little more than seeing them in a formal commercial. It's harder to determine whether or not they simply like the item when they are just using it in what appears to be a natural way. If they really didn't like it and weren't getting paid to endorse it, they simply wouldn't be seen with it and potentially damage their image by doing so.
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The problem is the obvious intent to antagonize and annoy. I don't think people mean to look ignorant.
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The longer Judas tries to make his pointless point the more desperate it gets. He's making me look forward to annoying as many anti-Apple people as possible with my watch.
My bad. I mean a wannabe, dick-riding a trend. All you geeks out there with raspberry pis, rooted devices, and are actually interested in tech know what I'm talking about.
Is this method of marketing a new product this such a new concept for many people here?
This has been happening since the earliest days of adverstising and PR.
Check out Edward Bernays and the smoking models in 1929.
"Bernays staged the 1929 Easter parade in New York City, showing models holding lit Lucky Strike cigarettes, or "Torches of Freedom". After the historic public event, women started lighting up more than ever before. It was through Bernays that women's smoking habits started to become socially acceptable. Bernays created this event as news, which it was not"
hmmm, I have an engineering degree, a Mensa membership card, jailbroke my ATV 2 and installed XBMC before selling it on eBay (for $236 baby!), hung my own projector in my living room, have it and all my LR lights on X10 remotes and replaced the hard drives in my two MBPs with ssds by myself, not to mention replacing mother boards, video cards, ram, etc. in the past. Am I geeky enough? At least for a woman? Am I dick-riding a trend, whatever that means. I like dick riding but I don't think we mean the same things.
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Really? That's a new one
What I meant was, it's for a person more interested in what it does than what it says about us. Therefore, we don't care if people can see a fancy watch face all the time with an expensive brand name. Notice that there is ZERO branding visible on it? People have to know what an Apple watch looks like to know it's an Apple watch. Unlike other luxury items with prominent logos. That's confidence on Apple's part. And understatement I appreciate. Most luxury items look tacky covered in logos, IMO.
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Anything you wear says something about you. Including not wanting people to notice the brand of what you're wearing. Understatement is a statement.
If Apple wanted this to be just about function , they would not have released 20 different combinations of this watch ( with probably much more to come, including from third parties for the bands)
I also dislike big prominent logos too. But that is already a statement i'm indirectly making in a way....
I don't know that there is obvious intent. Most people I know who mention the watch in conversation call it the iWatch - mainly because they are used to everything from apple being I-this and I-that.
Never said I don't care about how it looks, I have my preferences like anyone else. But if you tell me buying a luxury watch for thousands of dollars that only does one or two things isn't pretty much ALL about how it looks and what the person hopes it tells people about them, I would say you were lying. And if that expensive dumb watch didn't show its fancy dial and fancy logo all the time it wouldn't have much value for that person.