Although Jobs was quoted in Time magazine as saying that the Segway would be "as big a deal as the PC," his reaction at this meeting is almost unprintable.
"I think it sucks!" said Jobs.
His vehemence made [Segway's] Tim [Adams] pause. "Why?" he asked, a bit stiffly.
"It just does."
"In what sense?" said Tim, getting his feet back under him. "Give me a clue."
"Its shape is not innovative, it's not elegant, it doesn't feel anthropomorphic," said Jobs, ticking off three of his design mantras.
"You have this incredibly innovative machine but it looks very traditional." The last word delivered like a stab. Doug Field and Scott Waters would have felt the wound; they admired Apple's design sense. Dean's intuition not to bring Doug had been right. "There are design firms out there that could come up with things we've never thought of," Jobs continued, "things that would make you s–t in your pants."