The notion that all these decisions were made by one person is ridiculous, especially when the person in question was supposedly checked out and spending most of his time on Apple Park.All of their success? not really. He didn't become CDO (someone who can actually make final calls) until 2015. He began winding down his work at Apple in 2018 to pursue other interests, and halfway through 2019 he had already left Apple. Apple was worth 600 billion when he started as CDO, and 800 billion when he started winding down his work. So in his 4 year run calling the shots, he only grew the company 100 billion. That's just standard project growth based on consumers they already had locked in. Now compare that to the 4 years after he left the company grew to be valued at 3 trillion. No surprise really, as I myself and many millions of users didn't start buying Apple products until he left and all of his awful decisions were reversed. No one wanted to buy a keyboard that broke, a phone that bent, a laptop that overheated just web browsing, a laptop with no ports, a phone that you had to hold awkwardly just to get signal, the list goes on and on and on. The man was an artist, he didn't design products that were acceptable or useable for human needs and day to day tasks. The weird fanboying over a man that consistently made awful decisions that frustrated the average consumer and cost Apple millions in lawsuits and repairs is baffling.
Just one more sin waiting to be resolved. The Magic Ive Mouse.
Here’s the intro for the 12” MacBook. Are we really supposed to believe Phil Schiller didn’t believe anything he was saying on stage? Or the Apple employees in the audience enthusiastically clapping were really cursing under their breath that one guy forced this product on the company and consumers?