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Jony Ive Discusses His Lasting Memory of Steve Jobs, New Role as Chief Design Officer

maxsix said:
Spin Control is at full speed ahead of the impending movie debut. Good thing Apple executives are real pros at it :D
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So what are these guys supposed to say when they're asked about these movies? These movies don't portray the Steve Tim and others executives knew. This isn't spin, they're being honest. This movie might accurately depict Steve circa 1984 but people change, grow, evolve. Does this movie show any of that?
 
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JosephAW said:
There wouldn't be any iPad with a stylus!
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Based on how he was so against one at the original iPhone launch, Steve would have a stroke if anyone even said the word "stylus".

diazj3 said:
Seriously?

So why don't you implement it?

Perhaps because the imminent risk of getting fired? sued? running the business into the ground? getting one's behind kicked?

All evidence points to the contrary. And logically so: people, customers, and life in general are much more complex than unidimensional objects from which you get profits out of. We can see all around that such binary mentality is making the world an awful place to live for everybody... not to mention all the wars, conflicts and bs it has historically brought.

Steve Jobs was a great visionary, but a crappy leader... more of a sociopathic d-bag, according to countless first hand witnesses.

Cheers!
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I hate to make the mods flip on the Political and Social issues restriction switch, but I'm disagreeing with you. There's way too much crap in corporate environments. The nonsense sexual harassment meetings, bureaucratic decision making that accomplishes so little in so much time, etc. Things need to run efficiently, and Steve accomplished that, like it or not.
 
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mariusignorello said:
Based on how he was so against one at the original iPhone launch, Steve would have a stroke if anyone even said the word "stylus".
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you know not that you know nothing.

jobs sketched an iPad in the late 70s/early 80's, knowing that a computer would one day be a 'notepad'.. you think he really expected artists to use their fingers to draw?
 
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MrFeezy said:
If I've learned anything about Steve, is that he loves you when you're useful and tosses you out when you're not. Since Jony has been kicking ass since day 1, I doubt he ever had to witness the negative side of Steve.
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Sounds like the thing to do in business, providing you are wanting build a successful business.
But....different strokes for different folks
 
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MrFeezy said:
That would explain the pencil not being called "iPencil", but what about the watch? That seems as much a highway-of-information (if not more) than the "iPod".
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If I recall correctly iWatch was already trademarked. I'm sure it was on the table, but forced their hand to come up with another naming scheme.

As much as the "i" is synonymous with Apple's products, I feel it's time for them to move on to another brand with new products. Figure there's :apple:Pay, :apple:Music, :apple:Pencil, and :apple:Watch you can start to see the flow and where the old era stopped and new began.
 
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teslo said:
you know not that you know nothing.

jobs sketched an iPad in the late 70s/early 80's, knowing that a computer would one day be a 'notepad'.. you think he really expected artists to use their fingers to draw?
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I'm not sure if I understand that first sentence... and he probably didn't immediately think of artists when he designed iPad.
 
This is the same Jonathan Ive who was hired by Apple in 1992 by Robert Brunner (the fellow who designed the Apple Powerbook) and Ive designed ugly gray boxes and crap like the Newton and Message Pad. He almost resigned in 1997 when Steve Jobs came back. If left up to his own, my guess is that he'll start back up with ugly gray boxes, but this time be thin and made of 'ali-moon-ium".
 
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I am kinda angry as Sir Jonathan Ive. He is a huge part of Apple but every time we see him at a WWDC keynote or at at release announcement it is always a canned pre-produced video. Is he to important to walk out on stage and at least wave?!?!?
 
Benjamin Frost said:
Cool.

I prefer not sharing my favourite pair of shoes, but it's very green of you to do so. Mother Earth thanks you.
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Yea, it's not like a randomly posted my favorite pair of shoes. He just happened to be wearing them. Made an observation. Made a post related to it. Welcome to the internet.
 
It's exciting to see new things Apple is trying post Jobs. It's also depressing to see a lot of those new things simply pandering to whiners. Copies of what others have been doing already. Apple, historically, waited to implement existing features from other vendors once it achieved Apple's, "It just works", status. Now they just implement it, and don't care if it works.


1. iTunes is a mess. Windows and OSX.

2. iOS is a mess. There are settings all over the place that do the same thing or affect the others and are not in the same spot. Leaving the user confused.

3. Music app is a DISASTER of un-intuitive hell. It's a mess. It also doesn't really offer the user anything they want. It actually FIGHTS the user looking to listen to their music.

4. The Watch is a mess. It's also a pig. Slow, confusing. It seems more like a Samsung product. That is to say, rushed and not entirely thought out.

5. El Capitan has finally seen the OSX GUI operate with the level of performance expected from the hardware it's running on. GOOD. It took until El C to get it right?!

The lack of Jobs is only becoming more and more apparent as the years fly-by.

(That new MS Surface Pro 4 looks pretty cool.)
 
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bladerunner2000 said:
What's with all these articles lately and their desperate attempt to make Steve Jobs look like a good guy?
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You mean these quotes from people who actually knew him?
Darn them and their determination to tell you about their memories of someone they knew personally, rather than go out of their way to vilify someone they "knew" (only in a theoretical or academic sense) as a complete monster. Why aren't they just unloading all the hatred that every single one of them have had all this time? Turns out he was actually just a human, you say? Maybe they actually didn't hate him, you think? Pfftth. That's overrated. And where's the fun in that?
When anybody dies, nobody ever says good things about them or remembers them fondly. Especially not their friends, family and coworkers. And certainly not on the anniversary of their death. That's just crazy talk.
 
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Cole Slaw said:
But that's the kind of atmosphere a pretentious ass like Jony Ive thrives in.
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You don't seem to understand the definition of pretentious. It refers to someone who puts on airs to pretend to be something greater than they really are. Now, look at all the amazing things Jony Ive has done in his line of work.

I think the word you were looking for was "accomplished."
 
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maxsix said:
Spin Control is at full speed ahead of the impending movie debut. Good thing Apple executives are real pros at it :D
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Good thing all these journalists keep asking the Apple execs for their opinion. I can't imagine what they get out of such a self less act.
 
MacRumors said:
When asked about Jobs portrayal in Steve Jobs, Ive noted that he "didn't recognize this person at all." He went on to say that the way someone is portrayed can be "hijacked" by people who aren't close friends or family.
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Ive doesn't understand that the movie was made to keep a propaganda machine relevant as well as an attempt to make money and gain kudos for creepy Hollywood insiders empty with original ideas but still wanting an award ceremony to attend.
 
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