Please remove that man from having any influence over UI design. He has no idea what he's doing and neither does the print marketing team he gave iOS to to redesign.
"[Complain complain] iOS 6 looks old [complain complain]..."
[Shakes head] Clearly an expert on user interface design, over there. When you get something right, you don't change it for the sake of change. You keep it right and other products in the same category follow along because it's the right way to go. User interface design isn't about being "daring and bold"; it isn't about following popular fads. It's about functionality, intuitiveness, readability, and -
-never mind. No one cares. People will buy hard to read and hard to intuit garbage as long as the branding is right. Until someone else that actually cares about usability comes along and reminds people that this matters, no words about proper UI design will matter to tech geeks and brand believers. Without competition to compare against, people are clueless about UI usability.
Like politics, the whole market is divided between two parties that everyone obsesses over. "Mine's better than yours" and no one realizes how similar they really are at this point.
"[Complain complain] iOS 6 looks old [complain complain]..."
[Shakes head] Clearly an expert on user interface design, over there. When you get something right, you don't change it for the sake of change. You keep it right and other products in the same category follow along because it's the right way to go. User interface design isn't about being "daring and bold"; it isn't about following popular fads. It's about functionality, intuitiveness, readability, and -
-never mind. No one cares. People will buy hard to read and hard to intuit garbage as long as the branding is right. Until someone else that actually cares about usability comes along and reminds people that this matters, no words about proper UI design will matter to tech geeks and brand believers. Without competition to compare against, people are clueless about UI usability.
Like politics, the whole market is divided between two parties that everyone obsesses over. "Mine's better than yours" and no one realizes how similar they really are at this point.