I don’t get the naysayers. This effing thing actually saves lives, what more do you want? Ive may be hyperbolic and all that but he absolutely has a point, and even if he’s in Apple mainly for the money (I don’t think he is, otherwise the products would’ve gone shoddier fit and finish-wise), he’d have to be an outright sociopath not to be touched by those people’s letters.
Now that I think of it, maybe it’s you people who are creepily insensitive by focusing on how very expensive the Apple Watch is and not on how it can save your life. Guess what, a Rolex is even more so and will only tell you the time (and up your social status… or something). Who’s got their priorities straight here, after all?
You people don’t want to be on the wrong side of thread #500 2.0 (for the MR newbies out there who have no idea what I’m talking about – and something tells me there’s a bit of an overlap between those and the naysayers, but I digress –, do search for it in the archives and have yourself a good laugh), trust me. The joke will be on you…
Full disclaimer: I own an S0 watch and while I never took as much advantage of its functionality as I should or intended to, I still love it for what it is. It does what it’s supposed to, without fail, and it’s a beautiful object, too; as a matter of fact, it is possibly the best thing, build quality-wise, that I’ve ever owned and ever will – until I get a new one, that is. For context, I owned a 3G iPod, a G4 iMac and some SONY gear back when their quality still justified the insane prices they also charged for it, so I should know a thing or two about mythical consumer electronics.
And besides all the crappy Swatch “timepieces” everyone and their dog worn back in the day, I did have a rather decent AKTEO watch when I was a kid, my dad also took part on a Mondaine contest and was awarded a collection of those himself (that company is an SBB-CFF-FFS licensee, so they produce the wrist-worn version of the railways clock Apple plagiarized on their Clock app and was forced to license as well – they never displayed the SBB logo because, you know, Apple, but they did keep the iconic circular terminal on the red seconds hand –, back in the pre-iOS 7 days, and one of his watches is indeed one of those, it looks very cool), so it’s not like I never handled nice, middle-level Swiss-made quartz watches (Apple’s target market, by the way) either. Anyone with half a brain should’ve figured by now that the Swiss watch industry is utterly fscked.
And before anyone tells me “blah blah the luxury market”, there’s a reason why Vertu went out of business, its much less tackier and rather leaner spiritual successor, Feld&Volk, has to recondition new-ish iPhones and Apple itself caved in with their Edition range and partnered with Hermès instead for what is arguably an “affordable luxury” line (yes, even by Hermès standards, because even if you pay up through the nose for the bands, the watch is still an Apple Watch and not that much more expensive). All but the most prohibitively, obscenely, insanely expensive mechanical watches will be razed out of existence as soon as this thing (and its competitors, we’ll have to hand it to them in a few years’ time, too) reaches its full potential and really takes off. The iPhone and the iPod also took a few years to establish themselves on the market, don’t you know that?