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Does he ever credits his team? He makes it sound like he is the only designer. He should compliment his team more instead of boosting his, already huge, ego.
 
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Yes but when you’re viewing them on your iPhone X the notch will stilll be there is what I meant, unless I’m misinformed?

Yes, it’s a piece of the phone. Static. Commonly referred to around these parts as a “notch”. It does not have a negative effect on the photo. You can still view and share.
 
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This is forced, I'm bored with it and Apple Folk Lore has been accurately documented, trying to make it up decades later pales in comparison.
 
If it took them five years to design the iPhone X I'd be surprised, the bezel-less display feels reactionary to other phone makers (not Samsung but just the smaller Chinese ones like Xiami)

It's soo true! Not to mention how Apple was also behind the ball with larger screens.

I think this fool has committed the worst mistake, design over function. I just see that Apple products have been an annoyance to own lately, unless you want to carry a bag of dongles.
 
Marketing!! They DEFINITELY are the best at this. Seriously.

there is only 1 advantage that staying with apple products has: integration between macOS devices and iOS devices.
they control it. only they control it.
and it generally works.
for apple, the entire eco-system of inter-capable deices and, of late, cloud services, is the reason to stay with apple products.
google is trying to do this but google's result is still very disjointed.
but with google's product array announced a day or so ago google is catching up.
for all its new efforts, microsoft still is very much desktop focused.
 
...In other words, it isn't about the tech, but about how the product will be used and what tech is necessary to enable that. NFC is a great example. NFC colluded have been added long before it was to compete with Samsung, but it wasn't about being first; it was about bringing a viable product to the market. NFC was pointless without supporting merchants and payment card issuers, as well as reasonable security measures, card-present transaction rates, etc.

NFC card emulation certainly wouldn't have been pointless in all the countries where contactless payments had been used for years. Even in the US, it would've been useful long before Apple finally supported it.

As for security, even the old Google Wallet used a virtual card account. And contactless has always been card-present rate.

Apple was apparently just waiting until they could maximize profits from selling banks access to iPhone owners.

Article quote:
"Sometimes design inspiration at Apple comes from poorly designed products, and that was the case with the iPhone. According to Ive, a loathing for the current phones at the time motivated Apple to come up with something new. "You think there has to be a better way of doing it," said Ive."


I like this quote. Because I feel this is so true about Apple, where they want to make a product better and a more refined experience than what the competitors do. This is what separates Apple from everybody else and what makes their products and software so unique. They don't want to be the first, they want to be the best.

I'd say that quote was true about Steve Jobs, not Apple the corporation.

Jobs was the ultimate user, with the power to hire smart people to make the changes he wanted. Apple needs another user like him.
 
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What? How is it the same phone? Oh said:
So the ios11 is a mess, and the design changes have been nil for the past 4 years but it’s different enough for you. Where is this design genius?
 
The bezel-less part is just one aspect of it. I'm sure Face ID and developing a UI without a home button took a good bit of R&D. Also, unlike smaller firms, Apple has to wait for the tech to mature enough to produce 100's of millions of units, not just a few million.

Actually Apple bought PrimeSense, the Israeli startup behind the 3D sensor in Microsoft's Kinect camera peripheral for the Xbox in November 2013, which was 3 years and 11 months ago.

The top bar on the iPhone X is essentially that Kinect sensor just miniaturised. It features all the same sensors in the same arrangement. So it took them at most 4 years to miniaturize a technology that already existed for Face ID, by acquiring it, just like they did with Touch ID.
 
If it took them five years to design the iPhone X I'd be surprised, the bezel-less display feels reactionary to other phone makers (not Samsung but just the smaller Chinese ones like Xiami)

Not surprising at all. I'm sure Apple has produced all sorts of OLED prototype screens (including bezel-less) in the lab over the years. And have simply waited for the right time to bring that to market in a phone, based on Apple's requirements.

And that is driven by multiple factors including display cost, availability in the volumes Apple needs (200million+ units per year), display reliability/longevity, etc. Compare that with Galaxy Note sales, for example, which are a fraction.

Also, the front facing depth sensing 3D camera has likely required years to research, prototype, evaluate/test, and make ready for large scale manufacturing (along with accompanying AR Kit software). Pretty astounding tech in such a small package.
 
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I would fully agree with you when you stated that 5 years ago. The Apple of today has lost that vision. Their software is buggy, their designs are compromised and they got leapfrogged in every category today.

I agree with you... I think that Jony Ive is a big part of the problem with today's Apple. He should be designing art for a museum, not smartphones.
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Ive like Tim was just constantly following Steve orders, wishes and commands.

Steve was the brain they were arms.

Today Apple has been left with arms but without a brain.

Great way to put it.
 
Perhaps the most interesting part of the conversation centered on upcoming technology Apple is exploring. Ive said that there are "certain ideas" Apple has in mind, and that the company is "waiting for the technology to catch up with the idea."

More likely, Apple is waiting for the technology to catch up with their excessive margins.
 
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…and as silicon becomes smaller and more efficient, "the opportunities are extraordinary."

SD Card, headphone jack, donglegate, thermalgate, the trashcan. . . it’s obvious that Apple puts form over function. Flame away, fanboys.

Look at the entire iPod line. There were always better products with superior audio, storage space, and later, industrial design. Apple led nothing there yet had the most successful MP3 player in history.

Apple’s lead in GUI and software powered this via iTunes — an excellent, flexible app for its time that has become a device manager at the expense of that excellence. There is an inherent conflict of interest when your business makes profit from both the hardware to display content and the distribution of content: it’s in your best interest to lock things down to your ecosystem.

But the The last 5 years Apple is getting really slow perfecting its hard- and software. It’s not a nimble company anymore. And seeing the size of the company and the few categories they’re focusing on it’s unbelievable how little progress is being made.

+1
 
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Design inspiration at Apple comes from poorly designed products... "You think there has to be a better way of doing it," said Ive.
Someone should tell that to the intern...
 
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