Jony Ive Was Involved in the New M1 iMac Design, Despite Leaving Apple in 2019

[I7guy]

To compare Sculley and Cook is logical. Jobs was somebody with a vision, Sculley and beancounter Cook are Bozos as CEOs.

Apple is still only successful, because of the iPhone and Apples ecosystem (Music, Photos etc...), they are still squeezing out the fruits, Jobs left at the company before he passed away...

all the new products, that came after the iPad, like wireless headphones or a stylus (lol) are lacking groundbreaking innovation. No more creativity left in the company, only the drive to make money, not the drive to change the world... and I am still here not because I hate Apple but because I want Apple back to what it was...

Apple isn't going back to what it was. Not in the mid-90's not in the mid-20's no even in the mid-2010's. If one looks at the progression of corporations, company's evolve, get better, faster, leaner, etc, not devolve. So Apple isn't sliding backwards. What Apple was was training for what it is today. And what Apple is today is training for what it will be tomorrow.

One thing...you probably won't have to "live" with Cook for more than a few more years, because he will eventually retire. There's a good probability if one doesn't like Apple today, they won't like Apple after a new successor takes the helm.

 

[ocnitsa]

"Being involved with the design" is pretty nebulous.

 

[P-DogNC]

I suppose I'm mainly referring to the M1 SoC enabling such a form factor while being very potent and sipping power. What Apple has done with their transition to their own silicon is a major technical achievement. New iMac is, to me, an impressive computer. I just think it needs to come with a heterosexual colour option and also needs an Apple logo to break up the chin. Oh and 24" is too small for me. I'll be awaiting a bigger Pro model with interest, but that will probably be £3,000...

All that aside, I think it's a mighty machine but just not for me unless things change.

ETA: Oh and I've never once had any desktop PC that didn't have its own PSU...

It does have a “heterosexual” color option at all price points: silver.

 

[P-DogNC]

Not surprising since we got a thin machine with no ports where as most wanted a thick machine with no bezel and ports

It has ports, just not niche or Luddite-outdated connections like USB-A or SD card slots. And, if you want a nearly 100 year old tech connector, there is still an audio jack for ya!

 

[HiVolt]

As it should be. One of the main aspects of good design is knowing what is really needed, and what one can take out. What’s left is a simple and elegant design.

Yeah, scrap the SD card reader, not really needed. Scrap the USB-A ports because nobody has any USB-A accessories anymore, two ports for base model that has no other ports and no ethernet? more than enough.

Great design.

 

[SidricTheViking]

I guess he was only involved in design from the back side, which is gorgeous. The front looks like car crash. I haven't seen it in person yet but I saw reviews on Youtube and it still looks as ugly as in promo pics. Fingers crossed that larger version will have at least dark bezels and silver / space gray combinations to look more pro.

I can only speak for one person (myself) and, having seen these in person on Thursday in my local Apple Store (Belfast), I can say they are gorgeous. The chin is irrelevant (it doesn’t seem out of place at all) and the colours are quite nice, too. Overall it’s a lovely computer.

 

[bobtem]

What other stuff has Ive worked on since leaving Apple? I woulda thought he would really push his name out there for any product he worked on, but haven’t heard boo.

 

[P-DogNC]

World reknown....which amounts to beans for all it gets you.

The list of Ive's failures are longer than his so-called acomplishments - G4 Cube, Apple Pencil charging, charging port on the bottom of mice, iOS/MacOs UI, any Mac over the last 25 years for improper thermals, lack of proper ports, Butterfly Keyboard, the Trashcan Mac.

Want me to go on?

It has been shown beyond a shadow of a doubt that the “poor thermals” were Intel’s fault owing to its myriad empty roadmap promises over the last decade that they made to Apple. Apple designed its 2015 and beyond MacBooks based on where Intel said its roadmap would be and instead Intel $#at the bed. Developing M1 was a no-brainer for Apple and has proven that the Apple thermal design was solid.

Now, not connecting the Intel-based MacBook Air fan to the motherboard with a heat pipe was a major, inexcusable screwup that should result in recalls as it can drive those CPU temps to 100 degrees C and render the computer useless for most tasks, but that is a different issue.

 

[Flight Plan]

Do you mean like a shortened version of judgmental? I thought that at first.

But this phrase in particular made me question that guess, because it's just so odd to try and 'speak' (even internally):

lol, you were trying too hard. 😁

I can only speak for one person (myself) and, having seen these in person on Thursday in my local Apple Store (Belfast), I can say they are gorgeous. The chin is irrelevant (it doesn’t seem out of place at all) and the colours are quite nice, too. Overall it’s a lovely computer.

That sounds wonderful and I'm looking forward to seeing them for myself too.

 

[boss.king]

None of it is necessary. We could still all be using beige boxes hooked to CRTs with VGA cables. If one wants a PC with no style, there are many, many bland options out there.

Do you think the chin is the only thing that give the iMac “style”? That if it were removed it would suddenly be lost in a sea of sameness? I don’t think that would be the case, but I guess we’re all entitled to our own opinions.

 

[SuperMatt]

Yeah, scrap the SD card reader, not really needed. Scrap the USB-A ports because nobody has any USB-A accessories anymore, two ports for base model that has no other ports and no ethernet? more than enough.

Great design.

Yes, it is. I’m glad we agree that all those legacy ports aren’t needed on an entry-level iMac.

 

[P-DogNC]

Yes, but if Apple wanted to, they could make the computer thicker (but shorter) and put the computer behind the screen.

The chin is a design choice.

(And I think it's the correct one. You don't want an iMac to look like just a screen.)

I agree. I desperately hoped that the chin would survive. I place sticky notes onto the chin frequently in my classroom to remind me of grades to update or assessments to complete. It is useful and, as you allude, iconic.

I only wish Apple had put an apple on the chin.😢

 

[SuperCachetes]

Apple isn't going back to what it was. Not in the mid-90's not in the mid-20's no even in the mid-2010's. If one looks at the progression of corporations, company's evolve, get better, faster, leaner, etc, not devolve. So Apple isn't sliding backwards. What Apple was was training for what it is today. And what Apple is today is training for what it will be tomorrow.

One thing...you probably won't have to "live" with Cook for more than a few more years, because he will eventually retire. There's a good probability if one doesn't like Apple today, they won't like Apple after a new successor takes the helm.

Exactly. No one at Apple with an ounce of sanity is going "We've got to get Cook out of here and right this ship before it's too late!" All CEOs should aspire to Cook's level of success in basically every metric - market cap, growth, revenue, margin, brand recognition, brand value... His successor will have very big loafers to fill. But if we ignore the minority of vocal pessimists - I think that with Apple Silicon and this current brand-wide design aesthetic that is rolling out, Apple seem to have a very promising hardware road map.

 

[P-DogNC]

Lawyers bring class-action suits against the companies with the deepest pockets. That has nothing to do with problems with Apple products… rather opportunistic lawyers.

As for the looks, Apple devices look great AND are extremely useful. The form is the function.

Apple products do not kill themselves after 5 years. My 2001 iPod still works. My 2006 Mac Pro still works. They last longer than any competing computer brand I know of. Consumer Reports studies bear this out.

The reality: they are the best phone and computer maker on the planet. Their quality is top-notch and the design is attractive and iconic.

Absolutely! My oldest Mac, a 2009 iMac 🖥 is still a daily driver in my classroom and the only upgrade I did to it was to pull off the glass and install a 500 GB SSD a couple of years ago. When I had PCs for fifteen years, they couldn’t make it past the two-year mark without a major component upgrade, an enema (complete wipe of HD and virgin OS reinstallation), or outright replacement. EVERY old Apple device I have (dating back to 2007) is still fully functional.

 

[Mr.Brossard]

I have every port utilized on my 2017 iMac, including a USB-C to A hub. Apple really needs to put more ports on whatever 'pro' or larger iteration of this thing that ends up coming out.

 

[DeepIn2U]

It doesn't matter who designed it, they sacrificed innovative design for thinness. Its not that much different from previous incarnations, excluding the colours.

And now has a horrible tri-colour design, and hideous chin.

I was expecting an Ipad pro style design. Large, edge to edge display and the thickness doesn't matter, we don't use imacs from the side.

You have NO IDEA what you’re talking about. Here’s a history lesson for Apple all-in-ones for you.

after the original Macintosh design came the Twentieth Anniversary Mac, presented on stage to Steve Jobs announcement with his return on stage by Gil Amelio’s head product guy. On stage you could see Jobs original disdain towards the product as it represented ”old/current Apple leadership”. Just at the end of the announcement you can see his interes.

the Tam was designed by Ive, LCD display, first in any pc at that time, very thin even by the last imac when compared. It was the premier design which all other floating display iMac’s derived from. In its time it was insanely expensive to make and sell. After the original colour iMacs you could see Ive’s forward thinking design would come back to it In some way shape or form.

Macworld Expo, January 27, 1997.
jump to 37:50 to begin seeing presentation of the TAM to Jobs & Wozniak.

If you every needed proof of I’ve designing the TAM, here you go. Notice his British accent is NOT so strong here?!

 

[opeter]

I agree. I desperately hoped that the chin would survive. I place sticky notes onto the chin frequently in my classroom to remind me of grades to update or assessments to complete. It is useful and, as you allude, iconic.

I only wish Apple had put an apple on the chin.😢

Exactly!

 

[currocj]

Soldered garbage.

I'm going to cling to 27" 5K iMacs from 2017/2019 as long as possible since the following are upgradeable: Ram, m.2 PCIe SSD storage, SATA, and CPU. I've already crossed the chasm of opening up this existing 2017 5K, and its no longer scary. I have a screaming fast 4TB ssd installed for $600, not the blood money charged by Apple.

I'll pick up a 2021 iMac 24" in 6 to 8 years when they are 1/4 the cost for a computer for one of my kids.

 

[cmaier]

Soldered garbage.

I'm going to cling to 27" 5K iMacs from 2017/2019 as long as possible since the following are upgradeable: Ram, m.2 PCIe SSD storage, SATA, and CPU. I've already crossed the chasm of opening up this existing 2017 5K, and its no longer scary. I have a screaming fast 4TB ssd installed for $600, not the blood money charged by Apple.

I'll pick up a 2021 iMac 24" in 6 to 8 years when they are 1/4 the cost for a computer for one of my kids.

By that logic you should demand a machine with discrete TTL logic, so you can replace each NAND gate. One transistor goes bad on a microprocessor and you need to replace all those billions of other transistors! Wasteful!

 

[DeepIn2U]

Why did they keep the usbc charging port on the bottom of the mouse?

They never did. You mean the lightning port, USB-C was not part of Apples mice.

 

[CosmoCopus]

What is Ive's obsession with slimness? Why always form over function? Seriously, maybe it's an architecture issue with the M1 but the previous gen Intel MBA's have 2 USB C. The MBP doesn't have an SD Card slot or HDMI output.

The design itself I have no issue with, but the lack of ports, whyyyy????????

Because they like to strip it down to save money maybe?.. while at the same time make things more difficult for their customers.

 

[DeepIn2U]

First, don't make Jobs and Ive out to be some superhuman. If they can do what they did there are plenty of very talented and visionary people left in this world. Neither one of them were gods. Secondly, we've seen where the company has gone to without Jobs for many years. Remember he's been gone for MANY years and Tim Cook has turned this company into one of the richest world wide with amazing products.

The reason why Ive appears to be impossible to replace is because back in the late 90's-early 2000's computers were beige and boring with no imagination to entice the user to enjoy it. Just being able to get on the internet using AOL and dialup or DSL was a big thing.

Ive is a very talented person but Apple knows the direction they're going in terms of design so they don't need him as if he can't be replaced. Good Lord stop worshiping people as if they are higher than the sky. 🙄

You’re telling other people not torture others and yet you can you doing it by saying Tim Cook steered Apple into the war just company in the world. That’s not it and it’s not true it’s the CFO‘s that actually have that power and ability not Tim Cook.

 

[DeepIn2U]

I miss the voiceovers.

Which one of my voice overs did you prefer the most recent once he’s done the last 10 years or his original one from the 20th anniversary Mac with the less than British accent? LOL

PS: see two of my last post within this thread for the reference video

 

[QCassidy352]

This explains so much. And not in a good way.

 

[DeepIn2U]

Dave2D mentions he doesn’t like the chin. Iirc marquee also says he doesn’t like the chin.

Why do people consider Youtubers professional reviewer’s? Like really why?