KarlEdmunds said:
Hey, this is my first post

*waves*
Regarding buying the machine from a shop rather than online would it be reasonable to expect the salesman to show me the laptop working before I buy it. I ask because if so and they provide the student discount I will most certainly buy a macbook pro this week
That will work if you buy floor models, but you're not ever going to buy electronics somewhere that will open the box and set everything up for you before you buy it. They can't take the risk that you'll choose not to buy it, because then it becomes illegal for them to sell that product as new, causing them a monetary loss.
The last thing I want is to pay £1500 for a laptop that has obvious imperfections. Personally the dead/stuck pixel problem if not fixable with software is completely unacceptable.
Price and number of imperfections is a compromise. Would you rather pay £1700 for the same computer to get rid of one or two stuck pixels? If so, you're not the typical customer, or even the typical Apple customer. Feel free to find dead pixels unacceptable, but don't operate under any false delusions that the price of the computer covers a 100% flawless display. It does not, even if most displays that are sold are fine.
Also, I was under the impression with uk consumer law that you have the right to return anything you are not happy with in a certain time period, whether it's faulty or not? Have I missed something here?
No, you haven't missed anything. The original poster could have returned the machine at any time during this process. UK protection laws are a little better than the US (and since the OP is not in the UK, those laws don't apply to him), but the issue was never that Apple refused to accept a return. It was that the buyer didn't want to return the computer in accordance with Apple's return policy.
He's had the situation resolved to his satisfaction, though. His problem was rewarded by Apple customer service which was willing to go beyond policy to help him, even though the advice received involved anything BUT "loyal" customer tactics--people want exceptional service and Apple to treat its customers better, but look how people in this thread advocate treating Apple. Withholding money rightfully earned, threatening extortion, attempting to set up displays to dissuade others from shopping at Apple, lying to Apple to attempt a replacement, throwing childish tantrums, and generally bemoaning the company's lack of perfection. And these are the people who expect Apple to bend over backwards to make them happy. With friends like those, who needs enemies?