Image
This is luxury. To say that this phone is anything short of that is just ignoring Apple's marketing. Have you seen the commercials for this?
Tech journalists let their imaginations run wild with the idea that it was some how created for the third world.
Come back to reality. The 5c is $700, the 5s is $800. They are about the same. Apple just wanted to make something trendy to get new customers.
The 5c is a big step forward. An improvement over the original iPhone 5 in almost every way. In looks, battery life, and usability. It feels like you're getting something
fresh.
Instead of offering the iPhone 5 again, Apple had to get it off the shelves and they really wanted to get improved products on their shelves. And they did that.