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KGI: Apple to Discontinue iPhone X Rather Than Sell at Lower Price When Second-Generation Model Launches
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Build quality, not design
I see them switching back to aluminum and not stainless steel.
Yes Apple typically doesn’t drop prices, but they have done so in the past when sales show that they missed the mark on pricing. The first gen iPhone bein one. Apple TV being another.
Why Kuo talks about a mid-2018 EOL is unexplained. No reason whatsoever they wouldn’t keep selling it until the 2018 X is released in September.
Makes about as much sense as the new 6.1” model with FaceID being released at $50-150 lower than was the 5.5” 8 Plus (which doesn’t have FaceID, of course).
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That is true. I have a hard time believing Apple will EOL the X before the release of the next iphone.
I doubt it. The 2018 version of the X will be 999 just like this years and rightly so.
They Missed no mark as this phone was never designed to be the TOP seller. Anyway we will see what happens in September. It’s nice to wish though.
It’s not the fault of Apple that folks have sticker shock. There are options for every price point and the new reality is phones will be crossing the rubicon of 999 for higher price points. Like it or lump it.
"If accurate, Apple's smartphone lineup later in 2018 would consist of the second-generation 5.8-inch iPhone X, which will likely remain $999, a larger 6.5-inch version dubbed iPhone X Plus, and the mid-range 6.1-inch iPhone. Below that would likely be iPhone 8, iPhone 7, and iPhone SE models.
Here's how Apple's new iPhone lineup could look:
o iPhone SE: $349
o iPhone 7 and iPhone 7 Plus: $449 and $569
o iPhone 8 and iPhone 8 Plus: $549 and $669
o 6.1-inch iPhone with Face ID: $649 or $749
o 5.8-inch second-generation iPhone X: $999
o 6.5-inch second-generation iPhone X Plus: $1,099"
That is so Samsungish! Not sure who is copying whom!
Here's how Apple's new iPhone lineup could look:
o iPhone SE: $349
o iPhone 7 and iPhone 7 Plus: $449 and $569
o iPhone 8 and iPhone 8 Plus: $549 and $669
o 6.1-inch iPhone with Face ID: $649 or $749
o 5.8-inch second-generation iPhone X: $999
o 6.5-inch second-generation iPhone X Plus: $1,099"
That is so Samsungish! Not sure who is copying whom!
But why on earth would there still be the 7/7+ when the 8/8+ are supposedly also going to be in the 2018 line-up?
This just seems like a couple of redundant SKUs in that list. A price point for everyone, at the cost of increased confusion for those less in the know than faithful rumor site followers.
Not sure that will happen..... just seems like too much fragmentation, imho.
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I don't think Apple can get rid of the ugly notch in time for next year. The design must already been underway for a while and they can't change it at this phase of the design cycle.
There is another rumor that Apple is looking to reduce the notch for 2019 so they obviously got the message how undesirable the notch is but they are just stuck with it for another year.
The 7 will still be in the lineup for the same reason the 6S is there now—to hit a lower price point, sub $500.
Selling older models for another year is in no way fragmentation. It’s just adding another 20 million or so to the 150 million that are already out there in the installed base.
I think it’s even possible Apple keeps the 6S next fall to make a $399 price point, a new lowest price for a 4.7” iPhone.
Until they can completely integrate the camera and sensors into the display there will be some form of notch.
If that is even possible anytime soon? Let’s also not say well “Samsung has done it” because they haven’t because they don’t have this type of 3D sensors in any of their current models.
It will be a design choice between bezel free and notch free. I don't think Apples will be able to accomplish both anytime soon.
It will be interesting to observe how Apple does it because the combination of "new" features that have existed on Android phones for years, a high price tag and an ugly design is not very attractive.
Personally I can be quite forgiving of older features and high prices but an ugly design just won't cut it. Others' mileage might vary.
Apple would love to be able to sell you a zero-bezel, zero-notch, 100% display area iPhone. Unfortunately, the technology to do this is unavailable. Until it’s possible, there will be a notch, not a full width bezel. It will likely become somewhat narrower (left-right) and shorter in height as the eight sensors/ transducers located in that area are reduced in size. Gradual improvements will happen year to year.
Apple could have made a full width bezel, but they chose the now-iconic partial bezel instead. They love the notch, so much so that the’re tripling down by expanding the notch design from last year’s single model to three new models later this year.
Apple heard the message loud and clear: people don’t really care about the notch. Which is good, since it’s probably going to take another three or four years to get rid of it (by shrinking the exposed portion of the components down where they’ll fit into the last couple millimeters of bezel height).
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I am not sure Apple is happy about this "iconic" notch design or does it really believe that no one cares. If that's the case the notch can easily be made to stay forever like a true icon, instead of being rid of at the earliest technically possible redesign.
But for now they are stuck with it for a while.
New numbers are coming out about the sales slump for X. The X only accounted for 20% of total iPhone sales in 2017. Older models from 2016 where twice as popular as X in 2017, accounting for 39% of sales. iPhone 8 and 8 Plus destroyed X, selling 41% of all iPhones is 2017.
Mr. Ive has always wanted the one, smooth, beautiful sheet of glass device, this is not news to anyone. But the notch he designed for the X will have to suffice until engineering can give him what he really wants.
Apple never had to have a notch; they chose it over a full width bezel alternative. I suppose it could stay exactly the same dimensions until it disappears completely one of these years; however, I expect instead the iterative, year-to-year improvements for which Apple is well known.
Interesting to see if the 'XI' does see a price drop - if everyone who wanted a X has one by now, it might be the case that the 'need the latest and greatest at any cost' crowd might not be big enough to support a super-premium high price model every year... and after all the ultimate goal is likely that the oled phone form factor will become the mainstream iPhone, supplanting the 6 series design altogether (and likely at the same price point as the 8). Somehow I just don't see a sustainable market at $1,000 when people have become so blasé with smartphones in general and probably would rather save some cash to do/ get something genuinely exciting. More likely is that from now on every time a new form factor is introduced it will be, like the X, a high cost exclusive for a year, and then the design will just be milked out over the following 4 or so years (as has been the case with the 6 design) at more regular iPhone price points.
Agreed. And the new $1000 beauty will slow down to the speed of the phone one or two gen behind in about a year or two.
And carrier financing does not mean carrier pays for it, the customer still pays $300-550 a year on their bill for that one year of extra speed plus the new features - Face ID etc.
And what I love most of all is that the smallest phone was the flagship 3 years ago but will now possibly be two thirds to half the price new because folks want the larger screen. Fine with me as I will bundle with the iPad for better movie viewing and additional device with battery.
I do so hope that you're being sarcastic here...
There's not one single court of law that would even begin to entertain the idea of legal action against a company simply because they deprecated an item and decided to stop selling it.
Just because you brought thing A today doesn't mean that a company is required to sell thing A tomorrow.
Just saw a news story on this with the headline 'Is Apple killing off the iPhone X?' making it sound like the X was a flop and Apple is about too dump it. When the truth is in 8-9 months when the next model X comes out Apple won't be keeping this one around. Not because its not selling but down to marketing and newer replacements that might come out later this year. Yes I know the old models have hung around in the past but with a big change like this I guess Apple just didn't want the current X being confused with the next ones to share the same technology?
Knowing Samsung though does it not have a video calling app? The probably mimics Apples?
They do have continuity across their devices like the smart watches, we’ll that was what I was referring to anyway.
Not going to deny Android messaging is a mess that’s for certain!
Just saying if Jo Bloggs goes and looks at a Samsung or Sony for instance they will have a ‘similar’ experience. Apart from the handing calls off to other devices anyway.
Thus purchasing a similar device for around half Apples X price.
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1: Ok list the feature in your opinion the S8 doesn’t have that the X does apart from the dual lens camera.
2: Where exactly did I claim the S8 was priced at $499??????!
3: The Note 8 already has it, Apple were not the first with it. The Note 8 price wise is at the X level, we’ll cheaper actually so perhaps we should compare the Note 8 to the iPhone X? In which case it doesn’t lack any of the X features and is still priced lower!
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EOL for production... they have to start assembling the 2018 models before the release date so you all have a new $1k toy to play with on launch day.