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The fact the "industry" is insane doesn't mean Apple should follow it. Apple used to dictate trends, not to follow them. Big displays are useless for most people, regardless of what they think, and Apple should know better (and it used to).

The market is dictating large displays.

If small 4” were selling, Android manufacturers would be making them.
 
It will be nice to see the Notch on all iPhone models. Hopefully they can incorporate the Notch in the iMac Pro too. Unapologetically notched. :D
 
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Would it make sense to exit the iPhone Upgrade Program by holding on to my 7 Plus for another year, or should I get the 8 Plus, which isn’t much more per month, just to stay in the iUP for the hopes of this news for the iPhone X Plus next year? The X seems to have several issues from green lines to less responsive displays in cold weather to crackling audio, and as a Gen 1 device of sorts, it makes sense to me to wait until next year regardless of X vs. X Plus, but it mostly boils down to is it worth staying in the iPhone Upgrade Program?
 
If small 4” were selling, Android manufacturers would be making them.
Android would not run on a small screen device because of the battery limitation.
Unless it would be super thick.

All the huge phone era started because power efficiency and power management is a joke.
Most phones use the same variation of CPU/GPU SoC and have the same radio chips.
In addition they have to feed massive amounts of RAM.

A 4 inch Android phone with recent Android / Google services running in the background would run for 2 hours.
Yeah Yeah ... it's Android vs iOS, but no ... the size explosion really started because of battery size.
 
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Like. Just make sure that the sensors are contained within the bezel and not notched out like a stink eye on iPhone X.
Apple could have done that this year but chose to add usable display area with the ears. If you think they’re going to go with a Samsung/LG full width bezel, don’t hold your breath.
 
I hate how many different models Apple are creating, I miss when they had just one type.

For the normal iPhone user it must be so confusing lol
I agree. One of the things that I was so excited about with the iPhone X was that in came in just one size, just like the old days. I also can’t belive apple sell iPhone SE, 6S, 7, 8 and X. There’s to many!! I say just sell iPhone SE, iPhone 8 and iPhone X. It’s becoming so fragmented.
 
Highly doubt there will be a 9. Next year if you want the latest and greatest goodies it will be one of the OLED models or bust.

X is a nice phone. What succeeds it will be nicer. What succeeds that nicer still. On and on. The only real new feature of the X is Face ID. Everything else is kinda mature already -- OLED, camera chips, A series processors.

X isn't really as much of a state-of-the-art phone as it is a plus phone for 4.7" fans. Next year's plus will be plus deluxe with a bigger screen, bigger battery. Probably weigh in like a brick though if the X and 8 plus are any clue.

The traditional iPhone lineup is changing currently, that’s for sure. So as you point out doing strategical purchases considering future models is getting harder, as not that predictable any more. I‘ll have to wait anyway if my company introduces the iPhone X as I‘m owning a company phone. I‘m curious if it will be offered or not, especially regarding the price point and as said the used technologies. And they already stated they are screening the latter due to corporate reasons of security and maintenance efforts.
 
A few years ago Apple trolls about fragmentation of Android phones. Now looks like they are heading the same way sizewise.
Apple never trolled about fragmentation, and fragmentation is more relevant to the number of OS versions and different APIs and libraries a developer has to code for, not screen size.
 
Call me crazy but I'm willing to pay $1k for a full screen SE (or SE X/XE what have you). Steve was right about the SE form-factor. It's not really about budget but the usability. I don't get people who say they can't read anything on the SE. I'm in my 40's with moderate presbyopia and can see everything fine.
 
As a plus user with 6 Plus, 6S Plus and 7 Plus the iPhone X to me truley is the perfect size.
 
I'm sold on the Plus iPhone X, but I don't think I can justify it if it's $1500+, which I fear it will be.

I hear ya there, people should decide what they will pay...NOT Apple..Personally I don't have to have the latest iPhone every time, My 6S Plus I got on Ebay gets two days battery life, is fast as can be on 10.3.3, has a headphone jack, and was only $185 7 months ago. No way will I pay that kind of money, and I wish other people wouldn't either...If they buy it at that price they are letting Apple know its ok to charge what ever they want and Apple will continue to price it high
 
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I'm sold on the Plus iPhone X, but I don't think I can justify it if it's $1500+, which I fear it will be.

These smart phones are more similar to high end laptops that are miniaturized than to "phones" as we traditionally think about them.

The real problem is not the price... it's the expectation or even demand people have that they can always get the latest one every year when it comes out.

Even though I have a very large disposable income I kept my iPhone 6 for over 3 years until the X came out. It was a little bit painful at the end as iOS 10 really started to slow it down quite a bit but the phone was still very useable and just sold on eBay for quite a reasonable price considering its age.

If you buy a phone and run it for 2-4 years then the extra $500 it costs over a cheap Android device is pretty much nothing in the "big deal" department. It works out to perhaps $10-15 more per month depending on how long you keep the phone.

If you must have the latest iPhone every year then don't cry or complain about the never-ending $60 a month coming out of your pocket... any more than I would complain about choosing to lease a new car every 3 years instead of just buying a Honda Accord and keeping it for 15 years until the engine falls out.
 
Repost -

iPhone XI/X1/Xs Plus/Pro
$1199 (128 GB)
$1299 (256 GB)

iPhone XI/X1/Xs
$899 (64 GB)
$1049 (256 GB)

iPhone X
$799 (64 GB)
$949 (256 GB)

iPhone 9/8s Plus
$649 (64 GB)
$749 (128 GB)

Expect the smaller X to NOT have the best features as Apple plans to make the biggest OLED X their real flagship so you can ante up even more for those extras.

The current X is to eliminate the 4.7" models for good. Next year's XL with 6.5" will get the most RAM and longest battery life again. Apple loves money.

I believe the iPhone 9 will be gimped to keep the price lower. Probably same A11 chip as the X. I also believe the successor to the SE will be announced in March. Apple will discontinue the current SE next year. Apple will also phase out the 5s and 6.

SE2
Looks like the 8
A10 chip as the 7
$499-$649

Whoa.. Too many SKUs. Apple produces more models than some Android OEMs like HTC, Sony, and Nokia.

iPhone SE2
iPhone 6s / 6s Plus
iPhone 7 / 7 Plus
iPhone 8 / 8 Plus
iPhone 9
iPhone X
iPhone Xs/XI/X1 / Plus/Pro

11 different SKUs not including colors, storage capacity, and carrier variants. Imagine if they didn't phase out the 5s, 6, and SE next year? 14.

User-friendly but not buyer-friendly.
 
Day after 2018 iPhones launch...

Tim: "$1500 is really not that much. In addition to not buying those expensive coffees, you can skip lunch. It's really not that important of a meal"
 
I hear ya there, people should decide what they will pay...NOT Apple..Personally I don't have to have the latest iPhone every time, My 6S Plus I got on Ebay gets two days battery life, is fast as can be on 10.3.3, has a headphone jack, and was only $185 7 months ago. No way will I pay that kind of money, and I wish other people wouldn't either...If they buy it at that price they are letting Apple know its ok to charge what ever they want and Apple will continue to price it high

Apple owes it to their stockholders to charge the price for their products the market will bear. They have said before that they don't believe they are building products for elitists and that's reflected in the availability of products like iPhone SE, Mac Mini and low end MacBook.

Apple is never going to build cheap products that try to compete with what Huawei and other cheap manufacturers put out... and they shouldn't because all it would do is tarnish their image and reputation if they cut the inevitable corners that go hand in hand with making "affordable" products.

If people think that their products are too expensive, don't buy them... but don't whine that it's not fair.

Is it fair that a 320i BMW with no features has a starting price of $35,000 when a similarly sized Toyota Camry can be had for $23,000 and has more standard equipment?

Is it "fair" that a Tesla Model 3 is going to start out initially at $49,000 when you can get a Nissan leaf for half that?
 
People actually think the notch is going away :D

Yes, I do, eventually. I think Cook would have loved to stand there in September and say, "We have made the first phone to have a full screen without bezels all the way around without putting a button on the back [sniggers of laughter as someone demonstrates how awkward that is to use on an Android phone] but we, at Apple today, are proud to announce the first fingerprint ID beneath a display screen [screams of applause, whooping noises, excited people nearly fainting etc.]. But they failed. So the notch and Face ID was Plan B in my opinion. It is a less efficient design in terms of screen size to footprint than it might have been, and that is all the notch will ever say to me. I can see I will have to live with it for the next few models now, but I will never kid myself it is some sort of deliberate design statement to make sure everyone else knows they have an Apple. Who cares about that anyway? It really never crosses my mind to think person X is watching me on the train or whatever and thinking, oh cool, he has an Apple.
 
Sounds cool, but where’s the SE X iPhone? Should be a winner from the name alone. :D
I wonder what’s going to happen to the lineup, the fact that the 6S is still available.
Would we see an A10 SE, discontinuation of the 6S, and the shift of the 7 and 8 to the lower price points?
 
Just like the LG V20 is the last of its kind to offer removable battery and IR blaster from a flagship, these will be the last iPhone breed for their kind...

Last to offer headphone jack - SE
Last to offer physical home button - SE
Last to offer aluminum back - 7 series
Last to offer 4.7" display - 8
Last to offer LCD - 9?
Last to offer current Touch ID - 8 series or 9?
Last to offer any home button - ^ same ^

I'm already dubbing the 6.1" LCD the iPhone 9 but if Apple calls the X successor the Xs (Ten-Es), I will call it iPhone "Excess" instead. That's where Apple is heading with iPhones anyway. Excess.
 
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