Sarcasm because of planned obsolescence.. And people expect Apple NOT to improve with next year's iPhones? You know the charade and pattern already. Will look the same but internal improvements. Tick-tock.
Stage 1: Buy new iPhone
Stage 2: Say you love it and call it best ever
Stage 3: Boredom
Stage 4: Sell it, trade-in, or give it away
Stage 5: Buy latest iPhone
^ Repeat every step to fulfill that iPhone fix you have.
We live in the ADHD era anyway. People may ask you about your newest iPhone and completely forget about it a minute later. We forget like over 90% of what we will see visually within the next minute. Most of us won't even remember what we had for breakfast by time someone may ask us by dinner time. Unless you have super memory like Marilu Henner. I wouldn't want that. I want to be like Jim Carrey in Eternal Sunshine of the Spotless Mind. Ignorance is bliss.