90% (this is completely made up of course, but my feel of the situation) of iPad users have it sitting on a coffee table and the device provides one-click access to web browsing. Also for Facebook, twitter, a little bit of gaming and some FaceTime/Skype. For $199, the KF more than justifies it for most people to not care about missing out on FaceTime and Skype. Besides, most people arrived at Apple from PC by experimenting. Why not try something new from Amazon and see if it enhances your device experience. For me, I have too much invested in the Apple ecosystem to want to deviate, but I can live without an iPad if I am honest. It's great for what it is I find too much overlap with my iPhone 4S to justify it. It's fine for the house and my wife and kids use it instead of a laptop all the time