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I own way too many Apple products.... and I still think this is such a stupid concept, I can't believe people take it seriously.

Apple does a few things well, one of them is outsourcing. The market exists for outsourcing the building of small electronic gadgets at the scales of millions of units a year. There are only maybe a hundred(?) facilities capable of building cars, most are in use or shut down and in disrepair. Maybe they could find a vehicle manufacturer willing to build it for them, but come on...with as arrogant and low-margin for the outsourcers that Apple is known for? The car companies aren't that desperate for business. The stories from suppliers are numerous on how they are forced to compete in a zero-sum, everyone-but-apple loses game. I just don't see this working unless Apple builds their own vehicle plant, and I just don't see Apple ever deciding that is the one thing they want to actually spend their money on.

Then add to it what the analyst said. Apple sucks at the implementation end of ML. Siri stood still for years for many reasons... privacy decisions, the talent that wrote Siri bailed, lack of extendability by 3rd parties, etc. Tesla has self driving vehicles being beta tested by non-trained individuals on public roads, TODAY. Uber which was expected to be one of the top self driving firms has exited because they screwed up so badly (And Uber's pricing model was always based on eventually replacing human drivers to make money, so it was essential to them). In 8 years, Apple is going to have nothing to offer that hasn't been leapfrogged by every other company that actually sells vehicles now.

I just don't understand the desire for Apple to produce a car... either from Apple, or from consumers.
Apple doesn't build TVs or Microwaves or eBikes. What makes a commodity, a car, more appealing than any of those? I don't think Apple should get into Microwaves or eBikes, and I'm not sure TVs would have been a success either.
Exactly. I keep hearing people talk about the experience apple has in manufacturing. They don’t really, they have a ton of experience in logistical manufacture planning but they aren‘t responsible for the actual manufacturing. Foxconn et al are responsible for getting the women and children to put the devices together.
 
If Apple can generate more profit from tiny little white plastic earphones with no moving parts that can be shipped in tiny little boxes than Tesla can from selling an entire car and all the infrastructure and headaches that go with it, the question is WHY?
I mean it would certainly be “cool” and a nice vanity project for Apple, but it seems all it would do is be a money pit distraction.
Free charging at Apple stores I’m sure.
 
So much wrong here...1 - the 'home smart speaker' market is basically a spy based market. It may in fact come crashing down with privacy legislation. Alexa works 'great' because it is basically collecting data on you and the more you give it, the more (Magic!) it 'knows'. Imagine that...2 - "However, our latest survey indicates" Survey? You mean, gossip and guesses. BS on ALL of this. Plus trying to define who is ahead and who is leading in 'deep learning' ETC is skewed. I don't think we know because so much is being faked here. As was reported a year or so ago, Amazon had some 'scan business card' service and it pretty much ended up with people typing in the info. And who is leading in self-driving car tech and how do we know this? I still think Apple will go 'car as service' route. Blow up the entire stupid auto industry. Pay a monthly fee for access to a car when you need it that comes to where you are. Different monthly fee gets you more access and various sized vehicles. Cars are a massively inefficient purchase for most people. Pay 30 to 50 grand for an item that sits unused most of its life and depreciates immediately. Monthly fee, self driving cars in urban markets to start. Anyone else think this makes sense?
I miss Car2Go. You can get any Mercedes you want by just paying for a membership. It was a very cool service but ahead of its time.
 
In the long run, yes, but probably not for another decade or two.
There are 6 million auto accidents per year and 40K deaths. Autonomous cars already exponentially safer. It will probably take two decades for the public to accept it but that doesn’t change the facts. Autonomous cars don’t eat, text, talk on the phone, put on makeup or all the other things that case accidents and fatalities every year.
 
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Basically, it'll come when it comes. No one knows anything and it's not launching in the next 2 years.
MacRumor's Buyer's Guide: Safe to Buy a Car Now
Safe to buy a model 3 now, just save your car hunting. There’s model 3 then everything else
 
They might be, if they existed. SAE level 5 is still a pipe dream.
Nice try but moving the goal post is the mating call of a weak argument. Pipe dream? Don’t use words you don’t understand. A pipe dream means something that is likely impossible. Are you saying that a fully autonomous car is impossible? You’re clearly just here to argue and don’t have anything substantive to say on the subject. 👋
 
I’m a massive Apple fanboi, but given how unreliable their services are (HomeKit, iMessage, Maps, etc) I am highly sceptical of their ability to produce a great non-self-driving car, let alone a self-driving one. If I tell my car to take me somewhere I want to be damn sure it’ll take me there accurate and safely, and if the car’s level of accuracy and reliability where the same as the services I’ve mentioned then I couldn’t be confident.

Obviously they won’t release a car if they can’t make it safe and reliable - that would be a potentially business ending PR disaster - but do they have the skills and organisation to make it as near-perfect as it would have to be, or will this just drag on and on until it gets cancelled? If they do have the skills and organisation to make it near-perfect, why are the services I mentioned not more reliable?
 
There are 6 million auto accidents per year and 40K deaths. Autonomous cars already exponentially safer. It will probably take two decades for the public to accept it but that doesn’t change the facts. Autonomous cars don’t eat, text, talk on the phone, put on makeup or all the other things that case accidents and fatalities every year.
The problem is self-driving in some conditions is relatively easy (eg when it’s on a large, simply structured, well surfaced road, where you just have to stay between clearly painted lines and other traffic), while self-driving in others is very hard (unclear road markings, poor surfaces, complex layouts poorly marked, etc). It’s the same as most software problems really - if there a clear set of instructions to follow then computers do it better (faster and more reliably) than people. If reasoning, and even imagination, are required, people are better, for now.

So, the relevant question becomes - in what kind of driving do those deaths tend to occur? If it’s motorway driving then great, autonomous vehicles will save a lot of lives. If they tend to happen in the more complex environments though, then we may be a long long way from computers being safer than humans overall.

That’s not to say that lives can’t be saved just by letting computers do the bit they’re best at though! I wouldn’t be at all surprised to see motorways/highway/autobahns etc made computer-driver only in the near future (or the introduction of separate roads/lanes for them, with far higher speed limits).
 
What does Kuo mean by “the market is "overly bullish" about the Apple Car's launch schedule, and he has advised investors to avoid buying Apple Car-related stocks at this time.”

No one knows who would be a supplier yet so how could anyone invest in Apple Car related stocks?
 
Ming Kuo is too far out in his prediction. He is not right. EV car building is a difficult endeavor. But, if Apple strategically decided to go after than it will happen way sooner than 2028.
 
In my humble opinion, Apple is not building a car. Reason: it's ferociously expensive to build a production model, as Tesla found out really quick. 💸

What we may see is that Apple's self-driving technologies may end up on a car from a major automaker. Someone like Honda or even Mazda may want to do this when they finally get to large scale EV production.
 
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Actually, there is a secret facility in Santa Clara.
There are also private options, such as the GoMentum facility at the old Concord Naval Weapons Station. For those out of the area, Concord is an hour away from Cupertino. AAA Northern California bought the facility a couple years ago.

 
There are also private options, such as the GoMentum facility at the old Concord Naval Weapons Station. For those out of the area, Concord is an hour away from Cupertino. AAA Northern California bought the facility a couple years ago.

Not to mention that literally everyone in the Bay Area is under an NDA. If I saw a bright red Apple Car being tested this morning at 11:30 on Stevens Creek Boulevard by City Fish, I couldn’t tell you about it.
 
There’s something inherently unsettling about Apple making a car.

Just opinion and to be fair an unfounded thought, but the essence of apple in last decade has been about opening new channels of income first and great products second.

Automobiles are simply not a foundational product for apple. The components of a phone and computer are a quantity of “n” with regards to logistics. A car is much more than a few phone parts. To be fair building the brains of a modern car are easily a part of Apples capability, but there’s a difference between knowing how to build a device that CAN navigate and a machine that CAN navigate with a few thousand parts moving in close formation, AND ensure safety to my child AND be safe for YEARS without needing to upgrade or worry about software updates. I don’t expect my phone to save me from dying. My car I do.

Apple has not shown me they can adequately handle bugs in new software releases. What in any person’s mind thinks it’s somehow going to be solved, easier, or not a problem for an entirely new manufacturing channel, new engineering capabilities they have no background in, and ENTIRELY NEW COMPANY from the ground up when those new introductions must be correct or I die or kill someone else if they’re not?. I WANT to believe it can be done, and Tesla has shown us it can, and well, but does anyone REALLY believe Apple really is doing this for the customer rather than a new channel of income to satisfy corporate goals or investor goals to feed the new behemoth machine? That makes a difference. Apple makes insanely great products (or used to). I might buy a phone on hype, (and just bought the m1 MB Air because it IS awesome) and maybe even want a car on hype, but buying something the cost of 32+ iPhones at once from a company who cares more about ensuring alignment to a certain political spectrum rather than making an automotive device that works for everyone is a bit unsettling.

In Reality I REALLY WANT to see what Apple’s ENGINEERS can make, but i feel we might just be in wonder at possibility rather than actuality made manifest in reality.

To be fair I’m plenty wrong many times and like any good hypothesis- it is certainly appropriate and healthy to disagree and feel I’m simply wrong until truth is brought forth to refute.
 
Not to mention that literally everyone in the Bay Area is under an NDA. If I saw a bright red Apple Car being tested this morning at 11:30 on Stevens Creek Boulevard by City Fish, I couldn’t tell you about it.
A number of years ago, I was the recipient of an “inadvertent disclosure”. I was the only one in the meeting not cleared for the info, and I still remember the looks on the faces of the others when the guy said what he said. The security group shortly came to me with an agreement not to divulge, which I was fine with signing.
 
By then, cars will fly.

Honestly, I don't know why they haven't invested more into matter transport. Star Trek has accurately predicted nearly everything else that we enjoy today, but transporters are still fictional.
 
Not to mention that literally everyone in the Bay Area is under an NDA. If I saw a bright red Apple Car being tested this morning at 11:30 on Stevens Creek Boulevard by City Fish, I couldn’t tell you about it.
What if you don’t work for Apple?
 
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