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Apple will collaborate with Hyundai on its first Apple Car model, and if things go well, Apple could work with General Motors and European manufacturer PSA for subsequent models or in other markets, according to noted Apple analyst Ming-Chi Kuo.

csm_hyundai-ev-platform-apple-car.jpg

In his latest TF Securities investor note, seen by MacRumors, Kuo corroborates recent reports of a potential Apple Car partnership with Hyundai and says that he believes Apple's first vehicle chassis will be based on Hyundai's E-GMP battery electric vehicle (BEV) platform.

Announced in December, the E-GMP uses up to two motors, five-link rear suspension, an integrated drive axle, battery cells that can provide range over 500km on a full charge, and can be charged up to 80% within 18 minutes through high-speed charging. A high performance model based on E-GMP is capable of accelerating from 0-60 miles per hour in less than 3.5 seconds, with a top speed of 160 miles per hour. Hyundai plans to sell 1 million BEV units worldwide by 2025.
Apple's deep collaboration with current automakers (Hyundai Group, GM, and PSA) who have extensive development, production, and qualification experience will significantly shorten the Apple Car development time and create a time-to- market advantage. We believe that Apple will leverage current automakers' resources and focus on self-driving hardware and software, semiconductors, battery-related technologies, form factor and internal space designs, innovative user experience, and the integration with Apple’s existing ecosystem.
According to Kuo's prediction, Hyundai Mobis will be in charge of design and production for some Apple Car components, and Hyundai Group affiliate Kia will provide the U.S. production line for Apple Cars, although Kuo predicts that Apple may struggle to launch the Apple Car in 2025 because of the more complicated development time and supply chain management involved.
We predict that Apple will launch the Apple Car in 2025 at the earliest. The new iPhone takes about 18–24 months from initial specification definition to mass production based on experience. Given the longer development time, higher validation requirements, more complicated supply chain management, and very different sales/after-sales service channels for the automobiles, we believe that Apple, which lacks car building experience, is already on a tight schedule if it wants to launch the Apple Car in 2025.
Kuo suggests Apple will market the vehicle as a "very high-end" model, or "significantly higher" than a standard electric vehicle, which will benefit the automaker partners. Foxconn, which is already developing electric vehicle parts, will not be involved in Apple Car assembly or casing orders, predicts Kuo.

Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been coming thick and fast over the last few weeks. Rumors that Apple is in negotiations with Hyundai first surfaced in early January. Hyundai initially confirmed its electric vehicle discussions with Apple, but then walked back the claims hours later.

The most recent Reuters report suggested the outlook for a deal had dimmed because Hyundai executives were "divided" over the prospect of working with Apple. Hyundai was said to have serious reservations about the prospect of becoming a contract manufacturer for another brand.

Reuters in December reported that ‌‌‌Apple Car‌‌‌ production may begin around 2024. However, a subsequent Bloomberg report said that the ‌‌‌Apple Car‌‌‌ is "nowhere near production stage" and could be ready in around five to seven years.

Article Link: Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible
 

Wayne1

macrumors newbie
Feb 2, 2021
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0


Apple will collaborate with Hyundai on its first Apple Car model, and if things go well, Apple could work with General Motors and European manufacturer PSA for subsequent models or in other markets, according to noted Apple analyst Ming-Chi Kuo.

csm_hyundai-ev-platform-apple-car.jpg

In his latest TF Securities investor note, seen by MacRumors, Kuo corroborates recent reports of a potential Apple Car partnership with Hyundai and says that he believes Apple's first vehicle chassis will be based on Hyundai's E-GMP battery electric vehicle (BEV) platform.

Announced in December, the E-GMP uses up to two motors, five-link rear suspension, an integrated drive axle, battery cells that can provide range over 500km on a full charge, and can be charged up to 80% within 18 minutes through high-speed charging. A high performance model based on E-GMP is capable of accelerating from 0-60 miles per hour in less than 3.5 seconds, with a top speed of 160 miles per hour. Hyundai plans to sell 1 million BEV units worldwide by 2025.
According to Kuo's prediction, Hyundai Mobis will be in charge of design and production for some Apple Car components, and Hyundai Group affiliate Kia will provide the U.S. production line for Apple Cars, although Kuo predicts that Apple may struggle to launch the Apple Car in 2025 because of the more complicated development time and supply chain management involved.
Kuo suggests Apple will market the vehicle as a "very high-end" model, or "significantly higher" than a standard electric vehicle, which will benefit the automaker partners. Foxconn, which is already developing electric vehicle parts, will not be involved in Apple Car assembly or casing orders, predicts Kuo.

Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been coming thick and fast over the last few weeks. Rumors that Apple is in negotiations with Hyundai first surfaced in early January. Hyundai initially confirmed its electric vehicle discussions with Apple, but then walked back the claims hours later.

The most recent Reuters report suggested the outlook for a deal had dimmed because Hyundai executives were "divided" over the prospect of working with Apple. Hyundai was said to have serious reservations about the prospect of becoming a contract manufacturer for another brand.

Reuters in December reported that ‌‌‌Apple Car‌‌‌ production may begin around 2024. However, a subsequent Bloomberg report said that the ‌‌‌Apple Car‌‌‌ is "nowhere near production stage" and could be ready in around five to seven years.

Article Link: Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible

Will Apple acquire Canoo? Canoo designed and engineered Hyundai’s EV platform. The Verge reported a few weeks ago Apple met with Canoo last year for an acquisition.

 

G5isAlive

macrumors 65816
Aug 28, 2003
1,370
2,118
We're in 2021 and I still don't understand why the F would Apple enter the car market when they are so many lower hanging fruits to grab and more important evolutions to come to their core businesses in the decade to come.

1) Apple loves premium products at premium prices. Have you looked at what e cars cost?
2) Apple loves to redefine existing early markets and then dominate the high end. Thank you Tesla for warming the waters, now let us show you how it’s really done.
3) Apple always looks forward and to expand. Where would they be now if they had focused on the low hanging Mac fruit and ignored the phone market?
4) e-cars are not science fiction future they are literally here tomorrow. ICE is going the way of fossil fuels (see what I did there?)

apple cars is a very apple like move for this century. You’re still thinking Apple of the 1990’s.
 

mw360

macrumors 68000
Aug 15, 2010
1,805
1,970
We're in 2021 and I still don't understand why the F would Apple enter the car market when they are so many lower hanging fruits to grab and more important evolutions to come to their core businesses in the decade to come.
Because cars are an important lifestyle product and in x decades a very significant computing platform in their own right. Apple doesn’t want to end up being the guy selling the $5 app in the Tesla App Store.
 

shapesinaframe

macrumors regular
Jan 14, 2020
198
244
We're in 2021 and I still don't understand why the F would Apple enter the car market when they are so many lower hanging fruits to grab and more important evolutions to come to their core businesses in the decade to come.
It doesn't matter WHAT Apple makes, people buy their products and services because they believe in WHY Apple creates them. This is what gives them the freedom to play in the markets that others can't.

 

wilhoitm

macrumors 6502
Jul 22, 2002
434
405
We're in 2021 and I still don't understand why the F would Apple enter the car market when they are so many lower hanging fruits to grab and more important evolutions to come to their core businesses in the decade to come.

It is an iPhone with "Wheels", it will be a Gold mine!
 
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MayaTlab

macrumors 6502
Dec 12, 2007
271
241
1) Apple loves premium products at premium prices. Have you looked at what e cars cost?
2) Apple loves to redefine existing early markets and then dominate the high end. Thank you Tesla for warming the waters, now let us show you how it’s really done.
3) Apple always looks forward and to expand. Where would they be now if they had focused on the low hanging Mac fruit and ignored the phone market?
4) e-cars are not science fiction future they are literally here tomorrow. ICE is going the way of fossil fuels (see what I did there?)

apple cars is a very apple like move for this century. You’re still thinking Apple of the 1990’s.

1) Apple doesn't do premium for the sake of doing premium.
2) There's only so much Apple can do to redefine the car given the material and regulatory ecosystem cars are in. Teslas are fairly conventional cars in operational terms and more importantly in what they allow you to do (it's still about going from point A to point B in a way that happens to be the most convenient for some people in specific circumstances).
3) There's plenty of expansion left in markets more familiar to Apple's existing businesses and that would better interact with them.
4) It's cars in general that are going the way of fossil fuel (or at least car ownership). The car is a very American concern. Car ownership is actually going down in younger demographics in Europe and Asia and is the lowest precisely where Apple loves setting up stores the most (ie big urban centres). Future rather is public transportation or car rental.

Now don't get me wrong, I don't doubt that Apple can make it a viable business if they want to. It's just that there's so much more important work to do in their core businesses that I don't see why they'd even bother.
 

wilhoitm

macrumors 6502
Jul 22, 2002
434
405
1) Apple doesn't do premium for the sake of doing premium.
2) There's only so much Apple can do to redefine the car given the material and regulatory ecosystem cars are in. Teslas are fairly conventional cars in operational terms and more importantly in what they allow you to do (it's still about going from point A to point B in a way that happens to be the most convenient for some people in specific circumstances).
3) There's plenty of expansion left in markets more familiar to Apple's existing businesses and that would better interact with them.
4) It's cars in general that are going the way of fossil fuel (or at least car ownership). The car is a very American concern. Car ownership is actually going down in younger demographics in Europe and Asia and is the lowest precisely where Apple loves setting up stores the most (ie big urban centres). Future rather is public transportation or car rental.

Now don't get me wrong, I don't doubt that Apple can make it a viable business if they want to. It's just that there's so much more important work to do in their core businesses that I don't see why they'd even bother.
Do you work at Microsoft or something? You are way off! Way, way off! Think Different!
 

Whathappened

macrumors 6502
Mar 15, 2018
333
380
It doesn't matter WHAT Apple makes, people buy their products and services because they believe in WHY Apple creates them. This is what gives them the freedom to play in the markets that others can't.

That video is full of blah. In reality Apple does a lot “from outside to inside” and sometimes they manage to do it the other way.
These presentation sound smart but in the end profit is not the result but the “why”.
 

wilhoitm

macrumors 6502
Jul 22, 2002
434
405
Not sure why they would need PSA or GM. Probably just price negotiation...

But E-GMP is IMHO the best platform currently available and i'm not surprised Apple would want that one.
Apple is being smart by involving GM for the made in America thing for the Biden Administration! Apple could maybe actually save Middle America!
 

MayaTlab

macrumors 6502
Dec 12, 2007
271
241
Do you work at Microsoft or something? You are way off! Way, way off! Think Different!

Then please tell me how Apple can make your car do something more than an existing Tesla.

The reason Apple can extract $1000 from a large chunk of the population in the form of an iPhone is because they turned the mobile phone into an overall communication device, and then progressively into the main hub for your ecosystem of interconnected augmentation tools. Ie, the smartphone augments you much more than early mobile phones used to, and as a result you're constantly interacting with them (well at least until the UI between you and your ecosystem of interconnected augmentation tools is developed well enough that it can do away with a "main" device, which is already - slowly - happening).

I think you've already noticed that Tesla's main aim isn't to make expensive cars, right ? The only reason they're expensive now is because they can't be cheap. But rest assured that a €10 000 Tesla is the end goal. Because the car market works with a very different logic. There are only so many people you can extract more money out of with a car, because fundamentally a transportation tool isn't something humans will interact with for extended periods of time and won't expand the things you can do with it. After all, the end goal of transportation is teleportation, ie no tool at all (just like the end goal of user interface is no user interface, ie direct interconnection between your will and your ecosystem of interconnected augmentation tools).
 

steve23094

macrumors 68030
Apr 23, 2013
2,902
1,683
Individual car ownership doesn’t make sense. The future is going to be fleets of cars where you pay based on usage and/or a subscription model. What’s the point of owning one when most of the time it sits in a car park or garage? It’s incredibly inefficient. Think self driving, ordering like an Uber, with the backend AI software able to predict demand and vary the number of cars on the road at any one time.
 

Serban55

macrumors 65816
Oct 18, 2020
1,297
2,799
If apple will make a car with the current return policy...they will make a big deal...no other car manufacture has 14 days return device ...just because of that Apple will sell more than others...and will force other brand to make the same thing...UE made shops to have better return policy in stores because of the online buy 14days return boom
 

rp2011

macrumors 68000
Oct 12, 2010
1,957
2,109
It doesn't matter WHAT Apple makes, people buy their products and services because they believe in WHY Apple creates them. This is what gives them the freedom to play in the markets that others can't.

I always cringe whenever I see these type of presentations on the clip. So cringeworthy.
 
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