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Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible
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I'll probably never buy an "Apple car" because I take my cars to performance driving events, autocross, etc. I want a LOT of control in power and suspension, and to be able to disable junk like traction control if I want to, replace the seats, replace steering wheel, adjust the suspension for more camber. Apple will never develop an "electric Corvette or electric Miata". Maybe that's OK. Despite PSchiller and others owning a couple of fancy vehicles, Apple's MO for ALL products is "its sealed and you can't tinker too much".
And share a vehicle with a host of people who coughed and left their aerosol viral contaminants inside just minutes earlier? No thanks.
If this was the case, wouldn't their automotive profit only be the credits then?
They still made 5.4 billion in automotive profit in 2020 if you remove the 1.6 billion credit in revenues.
It’s not realistically possible to completely eliminate the spread of infectious diseases and viruses unless humans radically change their entire basis of interaction (such as never having contact with anybody else). And would we want to? Resistance is an important facet of human survivabilty, without any a biological threat could wipe out the whole species.
However, I envisage a mist of disinfectant between rides could be useful and easily achievable. Probably deodoriser too.
Well then I guess I’ll be keeping my current vehicle until I can no longer drive. It. I like to drive. I don’t want a car driving for me and I want to be able to get in my car and drive wherever I want whenever I want.
Won't happen. The amount of regulation alone would kill any hopes for Apple to do such a thing. Not to mention without testing, and data collection the idea for self driving car is dead before it is even built.
If you like to drive, you like to drive. But what if you were offered the advantages I posted here https://forums.macrumors.com/thread...rtnership-also-possible.2282970/post-29566961 in exchange?
Wherever, whenever is catered for in this future. You will be able to choose any pick up and drop off point you like (to be fair you can do that now). It’s very easy to predict demand and the number and location of fleet vehicles on the road at any one time will be adjusted to meet it.
Why do most people assume that the Apple car will be an item for sale?
If they want to skate to where the puck is going to be, the future (of cities, at least) will be "driverless cars only" within the city limits. Thus, transportation as a service.
To roll it out for a whole city, you'd need serious capital...like, maybe a few billion burning a whole in your pocket.
Hmmm...who has a few extra billion lying around?
Now, think of it as a moat. Once you invest in Cleveland, or Buffalo...you basically own that market for years and years.
If they want to skate to where the puck is going to be, the future (of cities, at least) will be "driverless cars only" within the city limits. Thus, transportation as a service.
To roll it out for a whole city, you'd need serious capital...like, maybe a few billion burning a whole in your pocket.
Hmmm...who has a few extra billion lying around?
Now, think of it as a moat. Once you invest in Cleveland, or Buffalo...you basically own that market for years and years.
Apple is a money vacuum that loves to empty the bin in Ireland or Asia. Good for Hyundai since they were almost bankrupt. Too bad for jobs as it is not an American company.
Apple will collaborate with Hyundai on its first Apple Car model, and if things go well, Apple could work with General Motors and European manufacturer PSA for subsequent models or in other markets, according to noted Apple analyst Ming-Chi Kuo.
In his latest TF Securities investor note, seen by MacRumors, Kuo corroborates recent reports of a potential Apple Car partnership with Hyundai and says that he believes Apple's first vehicle chassis will be based on Hyundai's E-GMP battery electric vehicle (BEV) platform.
Announced in December, the E-GMP uses up to two motors, five-link rear suspension, an integrated drive axle, battery cells that can provide range over 500km on a full charge, and can be charged up to 80% within 18 minutes through high-speed charging. A high performance model based on E-GMP is capable of accelerating from 0-60 miles per hour in less than 3.5 seconds, with a top speed of 160 miles per hour. Hyundai plans to sell 1 million BEV units worldwide by 2025.
According to Kuo's prediction, Hyundai Mobis will be in charge of design and production for some Apple Car components, and Hyundai Group affiliate Kia will provide the U.S. production line for Apple Cars, although Kuo predicts that Apple may struggle to launch the Apple Car in 2025 because of the more complicated development time and supply chain management involved.
Kuo suggests Apple will market the vehicle as a "very high-end" model, or "significantly higher" than a standard electric vehicle, which will benefit the automaker partners. Foxconn, which is already developing electric vehicle parts, will not be involved in Apple Car assembly or casing orders, predicts Kuo.
Rumors that Apple is in negotiations with Hyundai about developing an Apple Car have been coming thick and fast over the last few weeks. Rumors that Apple is in negotiations with Hyundai first surfaced in early January. Hyundai initially confirmed its electric vehicle discussions with Apple, but then walked back the claims hours later.
The most recent Reuters report suggested the outlook for a deal had dimmed because Hyundai executives were "divided" over the prospect of working with Apple. Hyundai was said to have serious reservations about the prospect of becoming a contract manufacturer for another brand.
Reuters in December reported that Apple Car production may begin around 2024. However, a subsequent Bloomberg report said that the Apple Car is "nowhere near production stage" and could be ready in around five to seven years.
Article Link: Kuo: Apple Car to Use Hyundai's E-GMP Battery Electric Platform, General Motors Partnership Also Possible
This is true. Fewer younger people are taking up driving for myriad reasons and this has been a trend for many years. Some of those will just be delaying, but some of them never will as we move into a world where it’s completely possible to live without learning.
LOL, this may be true for the place you live. Reality is most of the people like to have a sense of control over the ride and data. Next thing you know your Hyundai car will have a setting “Learn from this passenger”. It will store the times and places you travel and then use that information to analyze your behavior and sell you more. Ehhh no thanks.
I'm sorry, but no. Tesla have terrible quality control and a high level of rejections and a complete disregard for standards. Apple have rather good quality control and they support modern standards.
If Apple emulated Tesla when making a car it would be disastrous.
Am
The last thing people want is pay another subscription to Apple. Switched back to gas to have a reliable car i can use in case of an emergency.
There will be an element of upselling in these schemes. For example, paying extra for a nicer car (which happens now with car services). They will also likely promote cheaper prices when the fleet is being under utilised. But these ideas are not radical and not far removed from what we have now, it’s just supply and demand economics.
I am still wondering if this will be a more "Powered by Apple" or something technology and the car will still be a Hyundai, GM, Toyota, etc. I can't imagine they want to get into this space with dealerships, repairs, etc. but they have been studying this for awhile so time will tell. I also wonder how the battery recharge technology isn't there yet to use some of the momentum of the wheels turning to recharge part of the battery back. I am no engineer but would be great if that could be figured out. Any engineers on here with an opinion?
That went well into the 1900's, The building that we lived in was like that. Bathtub was in the kitchen and each floor of the building (6 floors) had 2 "water closets" Toilets that were shared by the 4 apartments on the floor. They were flushed by a water lank just like now, but the tank was up at the ceiling level to create water pressure. This was in Manhattan NY very late 50's-early 60's.
As far as the Apple car, I am sure that at some point in the future, you will not drive the car. You will get in punch in the destination and the car will go there. We are sooo technologically far behind where I envisioned we would be by now when I was a kid in the early 60's.
In all seriousness, the real concern would be Apple (not) allowing owners to work on/fix the car themselves or use non-Apple branded and certified parts.
Look at how Apple flags cameras they deem non-genuine, even cameras harvested from another iPhone.
Owners would likely have to take their Apple car to either an Apple location or certified Apple repair center since Apple won't sell parts to us regular folks.
I wouldn't be surprised if Apple offered an annual service/maintenance subscription service with their Apple car.
So I get up one morning, get ready for work, use the app to call a ride from a company. I’m ready to leave my house and I don’t have a car. Why? Because my vehicle got rerouted for a more lucrative client they can make more money on. That also means that vehicle repairs and safety concerns will all depend on how much money it will cost to repair and if the lawsuits from injury or loss of life outweigh keeping the cars and drivers safe. Yes a company built my car but I am in charge of its maintenance. And I don’t have a problem with a self driving car, as long as it belongs to me. Bottom line, I don’t want to share a car with anyone.
Wow, so much fud in one post. Where is that coming from?
- Teslas quality is not superb in European standards, but it is okay.
- Tesla cars are more reliable than most cars automatically because they are electric. They might be worse than other e-cars, but there is not sufficiant data yet to support that hypothesis.
- Tesla does not lose money with the cars they are building now. In fact, they are earning money and manage to massively extend their infrastructure (like Superchargers). The worth alone of their Superchargers are incredible.
The only thing you got right there is the fact that there won't be a 10k Tesla. Teslas aim is not to be the number 1 car producer, they simply want to disrupt the industry. Guess what, they're doing it. I suspect once there are enough e-cars, their focus will shift to software, supplies and other things.
The only reason it wouldn’t make sense to own a vehicle is if you don’t drive or travel much at all - say in a big city. Which is no different than today.
Renting a car means that the owner of the car will still be dealing with depreciation and therefore need to make up the difference in charging renters. If someone drives regularly, that becomes more expensive than just owning the vehicle because you’re paying a middle man.
There is no way that would become the primary vehicle model across the US in the next, even 50 years. The majority of the country has too much distance to travel for basic needs - groceries, goods, etc. And that’s without considering the American desire of personal mobility and freedom.
I can’t speak to other countries.
Spot on.
Apple is to Tesla, Nokia & Blackberry was to Apple.
Great insight that the best tool is no tool. Teleportation will kill Tesla, but no one figured teleportation out yet. No UI is the best UI, and someone is working on a little thing called Neuralink.
With Tim Cook at the helm, Apple's hope of breaking into completely new industries is basically zero. They should milk their brand and moat and go into related fields. Biting more than they can chew will be the downfall of Apple.
*Disclaimer, multi-year $TSLA shareholder.