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Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

Spaceboi Scaphandre said:
Probably because they are and have been since COVID?

www.marketwatch.com

Videogames are a bigger industry than movies and North American sports combined, thanks to the pandemic

Not only have videogames grown to resemble competition-based, interactive movies, but COVID-19-related lockdowns have propelled the industry to make more...
www.marketwatch.com www.marketwatch.com
www.nme.com

Video games outsold music and film in the UK for the 11th time in a row last year

It’s been reported that video games once again outsold music and film in the UK last year, earning over £4.6billion
www.nme.com www.nme.com

The Xbox division influences a lot of Microsoft's business decisions nowadays. If gamers weren't the center of the technology world, Microsoft wouldn't be buying Activision/Blizzard/King for 68 billion dollars.
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…so the world is simply pop culture now?
 
Spaceboi Scaphandre said:
See my Philosophy professor was a lot more cool about the subject of reality than that one. This is why RateMyProfessor exists for this exact reason.

In the end the lesson was reality is what we make of it, not that nihilist crap that bad professor spat out that ruined that kid. Hell I'd just say in rebuttal "I just work here Dave."
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'Bad professor'? He was right. If you read/research/revise anything about quantum mechanics, there is a lot that they can't prove through that genre of science. Having said that, they also can't explain why the 'big bang' happened, and what it was, although my limited knowledge is rather dated.

Quantum mechanics says that you should be able to walk through walls, it's just getting all of the atoms to align 'properly' that is the sticking point. Hmm... Maybe it's because of him, but I love reading some of the research that has come out. Makes me feel more special. No one can prove why I, and the world exists, so I (we) are really special. We should be preserved, protected. Hah!!
 
People just love latching onto the notion Apple's device will be focused on VR. I guess that makes it easier to tear down suggesting silly uses for it and that Apple doesn't know what they're doing.
 
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Mescagnus said:
I still don't understand why people think the $3000 - $4000 pricing is outrageous.

Comparative headsets for example from Varjo.com start at those prices – WITHOUT processing power. You need to connect them to a computer costing as much.

As for applications, I doubt the first version will be aimed at consumers. It's more likely a pro product for applications similar to Varjo's.
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If I buy a $5000 Pro Display XDR, it will be just as useful to me if Apple sells 10 as if Apple sells 10 million.

If I buy a $5000 Apple headset, and only 10 other people buy it, that means that I won't have any 3rd party software to use with it, and Apple will stop releasing OS updates. It will be much more limited for my own use if millions of other people don't also get it.

This is a much more complex project than a display. Apple has to make an all-new OS, all new versions of their core apps, new services, etc.
Apple needs the economies of scale for this product to be a success for both users and Apple's own finances.

Varjo is more like a peripheral than a whole platform.
 
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Saying it's not going to be aimed at consumers makes no sense. There can't be a "game-changing iPhone moment" with a niche product that's intended to be niche for a small group of pros. Which is why some doubt the rumored price in the first place.
 
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citysnaps said:
People just love latching onto the notion Apple's device will be focused on VR. I guess that makes it easier to tear down suggesting silly uses for it and that Apple doesn't know what they're doing.
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people are always negative to something they don't actually understand [not that I don't think this headset should be a developer only release for now - its too early and expensive for consumers].
 
richinaus said:
people are always negative to something they don't actually understand [not that I don't think this headset should be a developer only release for now - its too early and expensive for consumers].
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True that. And it always inspires coming up with worse case scenarios, claims Apple (one of the best managed and successful companies in the world) doesn't know what they're doing, and on and on.

With respect to the $3,000 price... that's a mere rumor/conjecture (with no basis from Apple). One that I give little credence.
 
"Apple's cause for concern with the device is allegedly... its high selling price."

So price it less expensive, Apple.

Sony used to lose money on every PlayStation 3 it sold.
 
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Jensend said:
If I buy a $5000 Pro Display XDR, it will be just as useful to me if Apple sells 10 as if Apple sells 10 million.

If I buy a $5000 Apple headset, and only 10 other people buy it, that means that I won't have any 3rd party software to use with it, and Apple will stop releasing OS updates. It will be much more limited for my onw use if millions of other people don't also get it.

This is a much more complex project than a display. Apple has to make an all-new OS, all new versions of their core apps, new services, etc.
Apple needs the economies of scale for this product to be a success for both users and Apple's own finances.

Varjo is more like a peripheral than a whole platform.
Click to expand...
Good thing ARKit has been seeding the field for years now. And the stress Apple has placed on adhering to the APIs they provide. Almost as if there has been a multiple year roadmap basically building all the frameworks out that will make pretty much all AR apps developed for iOS nearly ready to go for this first Minimum Viable Product.

Apple will rapidly iterate the hardware for 2/3 generations until the actual original outcome reaches fruition. From there they get to accelerate their lead in the product category while everyone is still trying to catch up to Gen 1.

Apple has a very predictable trajectory when moving into new product categories that they eventually dominate, for those of us who haven’t been here since the original iPhone era and watched this arch play out in multiple categories.

They’re methodical, and they start building out the software side years before the hardware is actually shown to the public. A lot of choices in other Apple products are going to make a whole lot more sense whenever this thing finally comes to light.

There’s breadcrumbs everywhere that individually mean little, but in hindsight we’re all going to say it should have been obvious. UWB, Continuity, body mapping in ARKit, the neural engine being in just about everything, the peculiar tile based GPU design they went with, very specific things they’ve done with Maps in recent years,etc. These choices will be what binds Apples overall vision for the future together, whatever this product is going to be it’s merely the *starting* point that Apple has in mind for their Next Big Thing.
 
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iPhoneFan5349 said:
Definitely not. Now we have pics of certain components and the OS mentions everything. Also this has been in development a really long time so no. It will come out but it seems this isn’t game changer at all just like the Apple Watch
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The Apple Watch, while not being “game changing” is a bigger business on its own than the entire iPod lineup (a “game changer” if there ever was one prior to the iPhone) ever was.

In 2019 the Apple Watch sold more units than the entire Swiss watch industry, and sales have only increased since. They’re absolutely dominant *in that category*.

People lose perspective.
 
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NT1440 said:
Good thing ARKit has been seeding the field for years now. And the stress Apple has placed on adhering to the APIs they provide. Almost as if there has been a multiple year roadmap basically building all the frameworks out that will make pretty much all AR apps developed for iOS nearly ready to go for this first Minimum Viable Product.

Apple will rapidly iterate the hardware for 2/3 generations until the actual original outcome reaches fruition. From there they get to accelerate their lead in the product category while everyone is still trying to catch up to Gen 1.

Apple has a very predictable trajectory when moving into new product categories that they eventually dominate, for those of us who haven’t been here since the original iPhone era and watched this arch play out in multiple categories.

They’re methodical, and they start building out the software side years before the hardware is actually shown to the public. A lot of choices in other Apple products are going to make a whole lot more sense whenever this thing finally comes to light.

There’s breadcrumbs everywhere that individually mean little, but in hindsight we’re all going to say it should have been obvious. UWB, Continuity, body mapping in ARKit, the neural engine being in just about everything, the peculiar tile based GPU design they went with, very specific things they’ve done with Maps in recent years,etc. These choices will be what binds Apples overall vision for the future together, whatever this product is going to be it’s merely the *starting* point that Apple has in mind for their Next Big Thing.
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we had the magic of the movies, its now the magic of AR. Its already here as you say.
 
NT1440 said:
Good thing ARKit has been seeding the field for years now. And the stress Apple has placed on adhering to the APIs they provide. Almost as if there has been a multiple year roadmap basically building all the frameworks out that will make pretty much all AR apps developed for iOS nearly ready to go for this first Minimum Viable Product.
Click to expand...
Most phone/tablet AR apps will be completely irrelevant for a VR/AR headset. But yes, some of the work Apple has done on the APIs will be useful for their headset, so they aren't working completely from scratch. But that's even more reason to think they'll want a mass market device and not a $3000+ device.

NT1440 said:
There’s breadcrumbs everywhere that individually mean little, but in hindsight we’re all going to say it should have been obvious. UWB, Continuity, body mapping in ARKit, the neural engine being in just about everything, the peculiar tile based GPU design they went with, very specific things they’ve done with Maps in recent years,etc. These choices will be what binds Apples overall vision for the future together, whatever this product is going to be it’s merely the *starting* point that Apple has in mind for their Next Big Thing.
Click to expand...
Sure, there is overlap with other products, some of it maybe directly inspired by their VR/AR efforts, but it will still be a ton of work to develop a VR UI.

They could start with a high end device that costs a few thousand dollars, but only with the intention to quickly ramp up to a much bigger consumer base.
 
Jensend said:
Most phone/tablet AR apps will be completely irrelevant for a VR/AR headset. But yes, some of the work Apple has done on the APIs will be useful for their headset, so they aren't working completely from scratch. But that's even more reason to think they'll want a mass market device and not a $3000+ device.


Sure, there is overlap with other products, some of it maybe directly inspired by their VR/AR efforts, but it will still be a ton of work to develop a VR UI.

They could start with a high end device that costs a few thousand dollars, but only with the intention to quickly ramp up to a much bigger consumer base.
Click to expand...
The OS will provide the UI, the ARKit *content* is what is already here. Apple is just going to put it into a UI they’ve been developing through Stanford (and others) for the better part of a decade.

You’re talking about overlap like it’s a coincidence, but it’s been intentional since day one. The work developers have put in over the years for iOS is going to be *incredibly* simple to use in this new thing from day one. It’s why ARKit ever became a thing in the first place. It’s gimmicky for the most part on a phone, but this was never actually about a phone or tablet experience. Apple has pre-loaded the transition to whatever this next thing is.
 
Once you see it and the way it’s marketed both during the event and everywhere else + the superior UX it will provide, a lot more people are going to want this product.

Even as a gen 1 device, Apple is sure to impress the **** out of many people with this thing.
 
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I am ready to stop listening to Gurman rumours, Kou and what have you… Its all fabrications.


At this point, it’s just as likely apple releases the apple car at wwdc..
 
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Still wondering why people are clinging to the $3,000 price. Seems that's been floating around for at least a year. Did that come from Apple?

My *guess* is it gives people an easy cudgel to diss the product while knowing nothing about it.
 
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