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Coming alongside the Apple Car and the Apple TV set that everyone was 100% sure were coming for years...
 
VR is like 3DTV to me, I have zero interest spending hours at a time wearing special glasses or headwear. Maybe I'm unusual in that, but then again how many people still use 3DTV?

For Apple's sake, I hope I'm wrong and other people find our headwear future desirable. Big no thanks for me though.
No, you're not unusual.

"I'm not at all interested"

"this is another 3DTV"

"Maybe I'm the odd one out for being uninterested in VR"

are the three most common comments in these threads.

The most active VR apps are social apps. People aren't doing VR FaceTime with grandma, but they are doing VR FaceTime with friends, which could lead into grandma later on with more mature tech.
While I mostly play traditional videogames single player, most of my VR playtime is in multiuser apps. It's fun how much more expressive you can be in VR, even if that just means cubes representing your head and hands.
Seems many people don't know the difference, refusing to learn what AR is about, and reflexively assume Apple's device will be VR related. And thus Apple's device will flop, like they've believed all Apple products would flop when introduced.
Ironic that this is a tech forum and somehow never fails to be tech illiterate. AR has always been the focus, coming straight from Timmy’s mouth and the 6 year old existing ARkit. The boomer takes and lack of imagination is really tiring.
Apple's device will be VR with better passthrough than current VR headsets. The hardware will have much more in common with a Quest than with a Hololens/Magic Leap... unless pretty much every rumor about its capabilities is completely wrong.

People could not even be bothered to leave AR on on Pokémon Go on their smartphone. Will be interesting to see how many people want to wear that thing on their head. I am already annoyed that I have to get regular glasses soon. That’s bad enough and doing it willingly? Nah!

I tried the AR thing on the IKEA App and the luggage measuring AR thing on Lufthansa and ugh so cumbersome, I’ll personally just gonna continue to do it „offline“
I've spent 1000+ hours in VR. On the other hand, I've only spent a couple hours with phone/tablet AR, because other than the "that's pretty cool that they can do this" factor, there isn't much use for it, even for entertainment purposes. They just aren't similar experiences. Don't use bad AR to judge the value of good VR/AR.

VR / AR is a cool idea, but it needs to solve a problem... a real problem.
What problem does the iPad solve that isn't solved by the iPhone and/or a laptop? Maybe the Pencil input? But most iPad users don't use the Pencil.

Google Glass sold in the low hundreds of thousands at best. Oculus Quest 2 has sold close to 20 million.

Preeetty sure that's more popular than Google Glass. Infact, there are millions of people using VR for a usecase you believe doesn't exist - social apps.
Don't bring facts into this. /s
Well… good luck with that! 🙂

People already have a hard time reading other folks' faces for emotions… so now we're going to be fine with an ersatz facsimile that kinda looks like you, but is off just enough to be disconcerting… ?

Facial expressions are a huge part of our human interaction. We are incredibly nuanced… it took god knows how many millions of years to get us here and now silicon chips are going to solve it?
Voice plus crude avatars in a shared VR setting can be more compelling than voice plus video.


AR is different. The idea is that you are fully aware of your surroundings, but it's augmented with information that you would typically use your phone for. To me, this has way more potential to fit into people's lives, if it's something like an advanced Google Glass with an unintrusive design. It could even replace smartphones entirely in the distant future.
I just don't see people wearing a device on their face when their primary focus isn't the digital content, unless it is truly the size of traditional glasses/sunglasses, and I don't think we are close to that. And if a person's primary focus is the digital content, an opaque VR-style device will provide much better visuals and usability, given current and near-future technology,
 
The OS will provide the UI, the ARKit *content* is what is already here. Apple is just going to put it into a UI they’ve been developing through Stanford (and others) for the better part of a decade.

You’re talking about overlap like it’s a coincidence, but it’s been intentional since day one.
I specifically said, inspired by their VR/AR efforts. Which means I don't believe it to be a coincidence. Almost no one uses the AR features of phones/tablets, beyond silly face effects with the front-facing camera, so it's obvious Apple hasn't been putting all the effort into AR just for their current categories of devices.

But I'm not sure what you mean by the ARKit content already being here. Can you give an example?

The work developers have put in over the years for iOS is going to be *incredibly* simple to use in this new thing from day one. It’s why ARKit ever became a thing in the first place. It’s gimmicky for the most part on a phone, but this was never actually about a phone or tablet experience. Apple has pre-loaded the transition to whatever this next thing is.
Existing AR apps won't cut it. They will need to be updated.
 
Coming alongside the Apple Car and the Apple TV set that everyone was 100% sure were coming for years...
I mean… this is clearly different. what do you think the “RealtyOS” and other leaks are all about? you think they were pulled from thin air and that there was no demo of this device at Apple recently?

at least we have pretty solid rumors and leaked parts. Apple Car is obviously a long way off and the TV set doesn’t really make sense. this mixed reality headset does.
 
I think these rumors are meant to throw us off like every year before the new iPhone comes out in September rumors come out that the new iPhone will be delayed or have limited quantities.
 
Was expecting it to be announced at WWDC. Hopefully Apple will at least announce it this year.

Yeah I was thinking of something similar. The latest batch of rumours indicated that it was close to being announced, disappointing if thats not the case.
 
Yet everyone keeps kissing mark gurmans backside….. he’s a hack and does this to get attention, same with all the YouTubers who peddle there lies… here’s a prediction for you Which is 100% true. Apple will yet again claim it’s the best MacOS and IOS Ever. Done.

Well that was a helpful comment.

If you were in charge of Apple marketing, what would you say?
 
It's on, it's postponed, it's cancelled, it's back! It's launching soon, it's on hold, but coming soon.

Back to square one, it doesn't exist until officially announced.

Amen.

It's never seizes to astound me how many here take these rumors as facts
 
Blackrock and Vanguard pushing tech companies to do stupid things and find new markets is nothing new.

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So past rumours said that Apple pulled staff from other departments to work on AR and now they figure there isn't a significant market for it? If this is true ... WTF Apple?

I don't think WWDC 2023 is going to be a big deal. I hope I'm wrong.
Haha 😂 if you actually believed that then you’re more gullible than first thought. wWDC 2023 will be the same as the last 5 years , it will focus on software, with the iOS , OS Mac and iPad OS shown a better connection between them and updates to music and health.
I don't think you people can even read. I never said they were in trouble or struggling. I said that "every day the Cook is at the helm the brand is being destroyed." He is not tech innovator. Apple is no longer a tech innovator.

To use your terms, they have to "re-invent themselves" because they have so many problems today. So sure they run to media, because their public hardware products are over priced and buggy. Media is produced by someone else. No apparent risk.

They have some great hardware internals, but they limit their products to functionality that teenagers want, like focusing on new emoji and ignore bugs and features that could make their software products really great.

Apple's services are bottom tier for people that have experience outside of Apple's ecosystem.

Destroying a brands takes years, if not decades. For a declining brand, the profitability remains until it doesn't. Look at the history of Nokia.
so by that logic ever brand is being destroyed, if it takes years to destroying. Your literally just saying anything to suit your argument

They are limiting their products to what teenagers want .. mmm what ? They have designed a mix of products that cater to audience. They have laptops , phones that cater to all groups , and teenagers are your future audiences so why wouldn’t you target them ? All companies target teenagers , Samsung , Sony because that’s where the money is. But apple have laptops that target high end customers phones that target high end customers.

They have so many problems so they run to media ? Again every company is in trouble then .. since everyone jumped on the media bandwagon, when Netflix came out everyone started to make shows and movies, and want the rights to it it’s called market share , your expanding your brand and audience by entering new markets and attracting new customers

You are literally not making sense. You want tech innovation yet you can’t suggest the next tech innovation because it doesn’t work. Companies are being innovative they are taken products and innovating ways to use them. Apple have taken how you use the watch to a whole new level under Tim Cook before watches smart watches where limited to just a few things now we have watches that improved health, the iPhones have been innovating how you pay for stuff , how you talk to other devices through apple OS , before all that you had to use wires ans USB pens etc. apple car now allowing a better interaction with cars before that you couldn’t even get calls to work on a car

Does apple have problems of course they do , but they are like every company. They are getting various parts of their market and expanding their Brand. You don’t just cater to one audience and focus on people who want laptops or high end products, the world has changed and how you use devices has changed.
 
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It's not about whether people found the PC cool or not. I'd argue that PCs never became "cool". They became useful. Back in the command line terminal days the PC served no purpose for the "average" user.

That's the issue with AR/VR. What's the utility? Why does anyone need it? AR/VR fans are constantly tossing out these weird edge case uses for AR and VR on threads like this, but none of them are mass-market ideas. We've had AR and VR hardware on the market for many years now, yet the entire category remains extremely niche.

I'm not saying AR and VR are useless, but if Apple (or anyone else) wants people to spend thousands of dollars on a device, it has to serve more of a purpose than animoji video conferencing and consuming media. The average person isn't going to see the value in that.
Finally someone gets it. That’s why apple have never realised one the market isn’t there
 
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I don't see a stable market for this product... but then still don't see the point of the apple watch.. so what do I know.
 
I don't see a stable market for this product... but then still don't see the point of the apple watch.. so what do I know.
Apple Watch has a markert through health and fitness. The watch has helped that market and changed the way we interact with fitness and health. Let’s be honest here all these people who wanted VR/AR are the same people who most likely complained about wearing a mask during Covid and yet want to wear a headset to do what look at how you can view a pair of trainers ? Or a map , you can do that using your own eyes and going into a shop or a screen on laptop or phone
 
This rumour doesn’t make any sense. If the concern has been about the product itself not being ready and it was at the point of being brought out to the world and entering mass production, delaying by a couple months doesn’t make any sense. You’re not making any major changes this late in development “in a few months”.
It would make sense if the software were the problem. I'm guessing the hardware and design are solid but the software just isn't amazing yet.
 
I owned Google Glass, and to this day it is still my favorite piece of tech and I buy tech gadgets all the time. Of course, creepy weirdos had to ruin it but there was nothing like having a heads up display on like that one was designed when driving, working, etc. It was actually quite ahead of its time way back then. If you never experienced Google Glass, you have no clue how amazing it was back then and I didn't even get the full experience because I used it with an iPhone. You could wear it day and night without any issues and I don't know how they did it, but the prism was angled in such a way that it was never really in your field of vision until you glanced up at it. If Apple could produce a product of similar design, I would be a buyer in a heartbeat. However, I am not going to strap goggles or some big headset onto my head for hours at a time. A design like that is an immediate no-go for me, and it always will be. We shall see what the future holds.
 
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'Bad professor'? He was right. If you read/research/revise anything about quantum mechanics, there is a lot that they can't prove through that genre of science. Having said that, they also can't explain why the 'big bang' happened, and what it was, although my limited knowledge is rather dated.

Quantum mechanics says that you should be able to walk through walls, it's just getting all of the atoms to align 'properly' that is the sticking point. Hmm... Maybe it's because of him, but I love reading some of the research that has come out. Makes me feel more special. No one can prove why I, and the world exists, so I (we) are really special. We should be preserved, protected. Hah!!

I just work here Dave 🥴

…so the world is simply pop culture now?

I mean...yeah. What rock have you been living under for the last 15 years? For god's sake for six years it was nonstop Orange Man on TV that he actually got elected, where Kpop stars are idolized the world over taking over the personalities of many people, where Steve from Minecraft getting into Smash Bros crashed Twitter for hours, and where Ash Ketchum from Pokemon FINALLY winning a Pokemon League dominated ESPN news stories.

People want escapism.
 
Still wondering why people are clinging to the $3,000 price. Seems that's been floating around for at least a year. Did that come from Apple?

My *guess* is it gives people an easy cudgel to diss the product while knowing nothing about it.
Nothing about this came from Apple, and that includes the $3,000 price, which is roughly ten times the cost of a VR headset from the competition.

The Apple headset does not exist.
 
Nothing about this came from Apple, and that includes the $3,000 price, which is roughly ten times the cost of a VR headset from the competition.

The Apple headset does not exist.

So Apple's collaboration with Stanford University AR/VR Laboratory for seven years does not have a purpose? And TC talking about the future of AR was a ruse to fool people into thinking Apple is pursuing a product?
 
Apple's device will be VR with better passthrough than current VR headsets. The hardware will have much more in common with a Quest than with a Hololens/Magic Leap... unless pretty much every rumor about its capabilities is completely wrong.

Apple's focus is not VR.
 
Surely this thing should just be marketed as a dev kit, rather than consumer product?
Get developers hyped to make software that will one day be the basis of lightweight everyday AR (which is surely where the next tech advance in that area will be).
 
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