Kuo: Apple Mixed-Reality Headset May Not Appear at WWDC as Mass Production Pushed Back Yet Again

[Alasdair_Scott]

I’m betting they’ll preview it at WWDC to get developer interest and by diffusion early-adopter consumers.

It’ll launch late Q3 2023 with a view to those of us with $3k to drop it on an Xmas gift to ourselves 😎

I can say having used the PS-VR2 that if Apple can make this unit light and comfortable it’ll be a must-have.

Can’t wait to see this in the flesh.

 

[citysnaps]

It’ll launch late Q3 2023 with a view to those of us with $3k to drop it on an Xmas gift to ourselves

What leads you to believe it will cost $3K?

 

[Aggedor]

So Apple's collaboration with Stanford University AR/VR Laboratory for seven years does not have a purpose? And TC talking about the future of AR was a ruse to fool people into thinking Apple is pursuing a product?

They're researching it, sure. But AR/VR research doesn't mean it'll all end up in a headset.

But these rumours are posted and reposted and reposted so people like the Ming-Chi Kuo can keep getting the attention he needs to claim his paycheck, and sites like this one can get their ad revenue by page clicks.

 

[Aggedor]

What leads you to believe it will cost $3K?

Bloomberg claimed it would cost roughly $3,000.

 

[citysnaps]

Bloomberg claimed it would cost roughly $3,000.

Yes, Gurman. A tech pundit.

I have no reason to believe that's accurate - it's just an opinion. I'm wondering why so many people reflexively latch onto that number believing it came from god's lips.

 

[itsboi]

Nothing about this came from Apple, and that includes the $3,000 price, which is roughly ten times the cost of a VR headset from the competition.

The Apple headset does not exist.

This XR headset is not competing with a $500 PSVR2 or a Quest 2. The closest thing to this device is a Meta Quest Pro which initially retailed for $1500 or a HoloLens at $3500.

 

[Jensend]

Let’s be honest here all these people who wanted VR/AR are the same people who most likely complained about wearing a mask during Covid

What the heck? How are those in any way related?

 

[Jensend]

Apple's focus is not VR.

Do you not believe their first head mounted display will have an opaque front that will block the user’s vision of the real world when it is turned off?

 

[Sweeney196788]

What the heck? How are those in any way related?

Because you have to wear a helmet, your not willing to put a mask on to walk into shops and protect yourself yet you are willing to sit with a screen over your eyes covering half your face to do what sit and browse the internet ? The relation is the face covering.

Apple are not making VR/AR because there is no market for it, all you lot seem to think you will be able to wear a helmet and it will transform your life. By doing what exactly ? The exact same thing you can do now without the need for a helmet ? Or Goggles or glasses. Yeah it would be useful for things like looking at artifacts or video creation , but again only high end users would do that. Most people can make video projects on their phones within seconds or iPads. You want to interact with objects like doing a word document, yet you would need to wear some sort of glove controller to allow the senses to interact with the AR object .. I can just type on a keyboard or touch screen save me time and the need for glasses. You want to experience shopping by looking at VR scans of clothes and shoes , or you can meet up with friends go into shops and pick them up.

VR is a pipe dream seen in fantasy movies the way iron man uses it is what you all thin it will be like. Reality is it’s nearly impossible and won’t be like that, because the average person doesn’t need it or feel it’s necessary.

 

[Sweeney196788]

I owned Google Glass, and to this day it is still my favorite piece of tech and I buy tech gadgets all the time. Of course, creepy weirdos had to ruin it but there was nothing like having a heads up display on like that one was designed when driving, working, etc. It was actually quite ahead of its time way back then. If you never experienced Google Glass, you have no clue how amazing it was back then and I didn't even get the full experience because I used it with an iPhone. You could wear it day and night without any issues and I don't know how they did it, but the prism was angled in such a way that it was never really in your field of vision until you glanced up at it. If Apple could produce a product of similar design, I would be a buyer in a heartbeat. However, I am not going to strap goggles or some big headset onto my head for hours at a time. A design like that is an immediate no-go for me, and it always will be. We shall see what the future holds.

And that’s the problem it was the same problem with google glasses , unless you wear glasses you’re not going to want to: and half the tech is not needed or can be done without glasses. 3D failed because of the need for glasses , VR is failing fast because no one wants to sit with helmets on their head, same as AR by meta ; and the tech and what you can do with it is rather pointless when you can do all that without the need for glasses.

 

[Sweeney196788]

Do you not believe their first head mounted display will have an opaque front that will block the user’s vision of the real world when it is turned off?

No one is going to walk around in real world with helmets on their heads to interact with texts , maps , email , internet when they can just lift their phones and do that

 

[kfireven]

Hi, I've just registered to this site to say: IT'S NOT A VR DEVICE!
I'll make it clearer if you didn't understand
I T ' S N O T A V R D E V I C E!
Apple's CEO said that number of times.

 

[Sweeney196788]

Hi, I've just registered to this site to say: IT'S NOT A VR DEVICE!
I'll make it clearer if you didn't understand
I T ' S N O T A V R D E V I C E!
Apple's CEO said that number of times.

No one from apple has ever said it’s a VR or AR device so stop screaming and getting your panties in a twist. It’s this site that’s referred to it as an VR/AR device

 

[Allen_Wentz]

Pushed back again huh? Classic Tim Apple move here. This thing is going to flop anyway, so it might as well just go the way of the AirPower at this point. What a joke! At least people are finally waking up, slowly but surely, to what Apple has become.

The world's biggest, most successful, most profitable tech firm, with great products? Of course there will always be some product hiccups, but Apple continues to outperform the competition.

[Boldface of the OP was mine]

 

[kfireven]

No one from apple has ever said it’s a VR or AR device so stop screaming and getting your panties in a twist. It’s this site that’s referred to it as an VR/AR device

Tim Cook spoke several times about AR and AR only, a quote: "AR is coming much sooner than you think, stay tuned".
You keep talking about VR and its applications and what a "failure" it is, but that's not at all Apple's focus.

 

[Allen_Wentz]

If people want VR, it's already out there at vastly cheaper prices. And, from a look in my local retail stores, Meta's Quest 2 is just sitting on the shelves unsold. So, even at reasonable prices, the general public doesn't want VR. Apple failed before they started.

Apple has never pushed VR. It is the internet wags (IMO wrongly) focused on VR.

AR and perhaps use categories not yet well defined are what will make/break the new device; not VR, which is IMO just a distraction.

 

[Allen_Wentz]

Because you have to wear a helmet, your not willing to put a mask on to walk into shops and protect yourself yet you are willing to sit with a screen over your eyes covering half your face to do what sit and browse the internet ? The relation is the face covering.

Apple are not making VR/AR because there is no market for it, all you lot seem to think you will be able to wear a helmet and it will transform your life. By doing what exactly ? The exact same thing you can do now without the need for a helmet ? Or Goggles or glasses. Yeah it would be useful for things like looking at artifacts or video creation , but again only high end users would do that. Most people can make video projects on their phones within seconds or iPads. You want to interact with objects like doing a word document, yet you would need to wear some sort of glove controller to allow the senses to interact with the AR object .. I can just type on a keyboard or touch screen save me time and the need for glasses. You want to experience shopping by looking at VR scans of clothes and shoes , or you can meet up with friends go into shops and pick them up.

VR is a pipe dream seen in fantasy movies the way iron man uses it is what you all thin it will be like. Reality is it’s nearly impossible and won’t be like that, because the average person doesn’t need it or feel it’s necessary.

Suffice to say, that comment is way off base in many ways, starting with the perception that VR as we know it today is what the new headset is all about. And the mask analogy is even less rational.

 

[Mrkevinfinnerty]

Suffice to say, that comment is way off base in many ways, starting with the perception that VR as we know it today is what the new headset is all about. And the mask analogy is even less rational.

What is it all about then?

 

[The Game 161]

Yes, Gurman. A tech pundit.

I have no reason to believe that's accurate - it's just an opinion. I'm wondering why so many people reflexively latch onto that number believing it came from god's lips.

Well yeah gurman also said the Apple Watch ultra would be 1k which was way off

 

[Sweeney196788]

What is it all about then?

The mask analogy is not. Think about. How many people moaned and kicked about a face mask and refused to wear one? Yet you all want to walk around with some sort of helmet or glasses stuck to your face. You refuse to wear a face mask because you feel stupid or feel it hurts your human rights but your okay to cover your face with a helmet or glasses because it will “ help you with the world and interact it with better “ .. come on who actually believe that.

Why would people want to wear glasses or a goggles or helmet and walk around in streets or go to places and answer texts and surf the net when they can do that on their phone? Answer is next to no one , that’s asking to get jumped and stolen. So that leaves you with an interaction on your computer .. well that’s a narrow market and less appealing since more and more people are using phones than computers and 9/10 people just want to come home from work and sit play computer games or watch tv ; they don’t want to sit with helmets and goggles on to do something. Same as face masks no one wanted to put face masks on to go into shops because they couldn’t see the benefits of it .. those same people will not see the benefits of wearing goggles or helmets to do something they can already do

You have to sell this product to people. The phone revolution was different because before we couldn’t do things we do now, phones changed the way we interact with things but still allowed us to be fully connected to society. 3D glasses failed because no one wanted to sit in their houses with glasses on to watch movies or shows, VR had already flopped and psvr2 is proven to be a waste so far with less than million units sold not even anywhere near half a million. Meta have slashed Their VR headsets in price and now refusing to give sales numbers. MS have already left the AR space with windows and VR space with Xbox behind, and apple have already left the AR space behind with the iPhone.. yes the iPhone x and 8 biggest selling point was AR with the camera , they used to have people on stage demonstrating apps and games with AR , and now less apps are using AR because people don’t want it. That’s why they have never launched a headset because the market isn’t there .. these are not options these are facts. Samsung used to advertise VR and AR with their phones and headsets now they dont. This apple rumour has been doing the rounds since 2015

It’s the same story every year, and same people who believe it’s real and coming out. Apple was supposed to launch this AR headset in 2017 and it didn’t happen, we are coming up for 10 years since the first story emerged of AR for apple .. what does that tell you ? 10 years later and no product, picture ; software or anything just rumours and fake pictures that have been the same pictures used since 2015

 

[NT1440]

Apple has never pushed VR. It is the internet wags (IMO wrongly) focused on VR.

AR and perhaps use categories not yet well defined are what will make/break the new device; not VR, which is IMO just a distraction.

The few times Apple it Timmy have commented on the matter it’s been about how VR is too isolating from the real world.

“Cook also expressed skepticism that people will want to spend extended periods of time in VR in the future. “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” he told Bright. “VR is for set periods, but not a way to communicate well.”

Why people don’t take that philosophy to heart when discussing whatever this product will be is beyond me.

“There's virtual reality and there's augmented reality -- both of these are incredibly interesting," Cook said in the interview. "But my own view is that augmented reality is the larger of the two, probably by far."

These aren’t sly marketing comments about upcoming products, these are straight from the horses mouth *philosophical* stances on VR.

 

[Sweeney196788]

Tim Cook spoke several times about AR and AR only, a quote: "AR is coming much sooner than you think, stay tuned".
You keep talking about VR and its applications and what a "failure" it is, but that's not at all Apple's focus.

He said a lot of things. Every company has said AR/VR is coming soon stay stunned. The apps are not the focus then what’s the point in it ? You have to sell AR to people and so far it’s a no go. Why would I want to wear Goggles of glasses or a helmet to walk around and use maps ? When I can do that glasses free or shop with it when I can do that using my own eyes ?. Google glasses flopped because no one wants to walk around with glasses on , 3D failed because of the same reason

Time cook also said that AirPad that charge you devices would come out. Never did , he also said they would launch Apple Card in other countries.. never did, he’s also said that apple would never expand apple products outwith the Apple ecosystem yet Apple TV + is on other devices , he has like every CEO before him and after him will that don’t happen .. so

The few times Apple it Timmy have commented on the matter it’s been about how VR is too isolating from the real world.

“Cook also expressed skepticism that people will want to spend extended periods of time in VR in the future. “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” he told Bright. “VR is for set periods, but not a way to communicate well.”

Why people don’t take that philosophy to heart when discussing whatever this product will be is beyond me.

“There's virtual reality and there's augmented reality -- both of these are incredibly interesting," Cook said in the interview. "But my own view is that augmented reality is the larger of the two, probably by far."

These aren’t sly marketing comments about upcoming products, these are straight from the horses mouth *philosophical* stances on VR.

yeah and where does that state that apple are working on AR? Everyone has said that and stuff like that. Didn’t Nintendo president say that 3D was an interesting space and will be a game changer ? Didn’t MS say that mixed reality is the larger of the two and a lot of work will be put into that ? Didn’t mark zuneberg say the same ?

My point is it’s alright saying that , but unless you have products then it’s just fake rumours. Again since 2015 this story has been going around every year it’s always the same it’s coming early 2022/23 .. then it’s late 2023,

I will put money on it now that come June after the event we will start seeing stories saying apple will hold the AR event alongside the iPhone .. then a month before they will announced on this site it’s been delayed for October event .. then October it will be delayed till early 2024 .. then same pattern .. how do I know this as fact ? Because it’s the same pattern on this website since 2015.

Production has supposed to ahve started in 2015.. apple ordered 2/5 million units in 2015 .. it’s the same crap on this site time and time again with this AR story :: it’s time reality kicked in and you all wake up and see it’s not happening

 

[citysnaps]

He said a lot of things. Every company has said AR/VR is coming soon stay stunned. The apps are not the focus then what’s the point in it ? You have to sell AR to people and so far it’s a no go.

There's no doubt in my mind that Apple's AR device will be released with a set of interesting and very useful AR apps. You can count on it.

 

[Allen_Wentz]

What is it all about then?

Your question is spot on. (IMO wisely) Apple is betting on the come with this new technology: a new interface between humans and their evolving electronic world. Apple is large enough and wealthy enough to invest in such endeavors.

The U-tube idiots and other wags will of course be vociferously critical of the invariable imperfections of the v1 device; that is who they are, what they do. In particular many will analogize to VR as it is known today, because that is unfortunately all their unimaginative minds can foresee. Long term, however, the potential is huge and Apple must go there.

Folks with imagination can study up on AR, and should be able to envision many potential future usages. Only our own imaginations limit us.

 

[kfireven]

A lot of lack of imagination here.