The few times Apple it Timmy have commented on the matter it’s been about how VR is too isolating from the real world.
“Cook also expressed skepticism that people will want to spend extended periods of time in VR in the future. “[VR is] something you can really immerse yourself in. And that can be used in a good way. But I don’t think you want to live your whole life that way,” he told Bright. “VR is for set periods, but not a way to communicate well.”
Why people don’t take that philosophy to heart when discussing whatever this product will be is beyond me.
“There's virtual reality and there's augmented reality -- both of these are incredibly interesting," Cook said in the interview. "But my own view is that augmented reality is the larger of the two, probably by far."
These aren’t sly marketing comments about upcoming products, these are straight from the horses mouth *philosophical* stances on VR.
It's mind boggling people willfully insist on ignoring that.
I suspect it has to do with many people wanting it to be about VR with bulky goggles so that it can be easily dismissed a'priori as just another Apple flop (like iPod, iPhone, Tablet, Watch, etc).