So you think they are going to upgrade the base memory?
Inflation is a measure of a rate of change....when it goes down it just means prices will not increase as fast. Prices going down means the rate of price changes is negative and that is deflation. And that...is often even worse than inflation and can topple governments (inflation often does as well but it has to get much more than we are facing).But when inflation goes back down, do you think the price of the devices will go back down? Nope. Its greed on Apples part
And is this $$$ or units?
They actually aren’t legally obligated….Why ya'll acting surprised that corporations are greedy? Not saying it's a good thing at all but it's not like Apple is the only greedy corporation in the world. Their legal obligation is to maximize profit for shareholders because our economy is stupid and based on constant growth.
That isn’t a subscription in many countries.Apple has already had an iPhone Hardware subscription service for many years now!
It is called the iPhone Upgrade Program and you pay a monthly fee forever but you get a the new iPhone every year! You turn in your old iPhone when the new one arrives.
![]()
iPhone Upgrade Program
Get a new iPhone every year, and the protection of AppleCare+ with the iPhone Upgrade Program. Buy now or visit an Apple Store today.www.apple.com
I’d say that’s the real problem. Of course we can’t blame Apple when people continue to mindlessly accept being wrung out for every last penny.Have you seen the iphone sales numbers , they always sell more then the previous year
Been saying the same about my XR. But I’ll be sorely tempted if the 14 Max turns out to be real and starts at $799.Well my XS is just fine thank you. Maybe i'll check when the 15 comes out![]()
Need to pass those increasing costs onto consumers to maintain 80% margin.
I see people at the grocery store on food stamps who have the most expensive iPhone. People will go into serious debt for the new iPhone.The question is whether it matters?
It's not a low-end product. Certainly there are some weirdly price-conscious people for whom spending 10% more for a $1K phone they don't really need is a turnoff, but I feel like if you really want a Pro you're going to get it, the same way there are people plunking down top dollar for maxed, er, Maxes right now.
Ok. While this history looks great, I’m not going to hold my beer. We shall see.There have been plenty of times when Apple has kept prices the same or even lowered them including during periods of higher inflation e.g., launch prices for the 128GB and 256GB iPhone 13 and 13 mini in 2021 were $50 lower than the 128GB and 256GB iPhone 12 and 12 mini prices the year before.
They actually aren’t legally obligated….
![]()
Corporations Don't Have to Maximize Profits - NYTimes.com
www.nytimes.com
To be honest I thought the opposite.To be fair, the sarcasm wasn't totally obvious on that one.
This only works if Apple eliminates non-subscription options.On the plus side, this is probably the last price increase before Apple introduce their hardware subscription options and help obfuscate the TCO.