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Kuo: Apple to Launch Apple Car in 2023 to 2025

One day in the very distant future — probably not in my lifetime — this might happen.
The technology might come up to scratch and be useable in cities — but in the countryside?

Not convinced yet.

alFR said:
Funny, could swear I've heard that somewhere before...
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That is true for that specific case.

But comparing the market introduction of a smart phone to a self driving car is a bit disingenuous.

If someone uses their iPhone "wrong" chances are they're not going to cause death and injury.
(Unless of course you're using the phone while doing something such as driving…) :)
 
arkitect said:
Well… that's debatable.

The current Mac lineup certainly leave a lot to be desired.

Unless you're talking phones. Then… sure. Oh and cash for investors. Yes, he seems to be good at that.
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That's weird, I thought they just updated the MacBook Pro line. And I thought they delivered a new Apple Watch almost every year. And then there was the new iPad recently.

But they haven't released new desktops, so obviously they're just as bad as a company that still hasn't shipped out all the pre-orders for the Model 3.
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Ghost31 said:
I don’t believe they are as of yet. I’m not hugely educated on the topic, but from what I’ve heard they have a future but aren’t doing well financially yet
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Do they have a path to profitability?
 
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So first I'll say that I am skeptical about Apple building a car. But IF they do, we will not be the customer. The customer will be car sharing and ride providing companies.

If one is looking to get into the car business, one must understand the future. Not just the future of car technology, but the future of human life. A key part of that future is automation. Cars will be automated for safety. But so will everything else. This leads to other "unwanted" changes. Like that the System/Automation can do your job better than you can. So why do they need you. They don't.

Here's a clue where things are going. GM is slowly releasing the changes that they are making as they prepare for a new time. Cruse Automation- Self driving car systems provider. Maven-Car sharing services. Long range Ev's. Partnership with Lyft. A time where you don't drive a car- it drives itself. A time where you don't own a car. Because without a job you can not.

IF Apple is really looking to enter the car business, that business will be totally different than today. Because everything will be different than today.
 
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Ming can always rely on MR to boost his profile.

New job, must make big initial statement to show the new employer they’ve hired smarts.

Hope you’ve signed a profit-sharing deal with him.
 
tdar said:
So first I'll say that I am skeptical about Apple building a car. But IF they do, we will not be the customer. The customer will be car sharing and ride providing companies.

If one is looking to get into the car business, one must understand the future. Not just the future of car technology, but the future of human life. A key part of that future is automation. Cars will be automated for safety. But so will everything else. This leads to other "unwanted" changes. Like that the System/Automation can do your job better than you can. So why do they need you. They don't.

Here's a clue where things are going. GM is slowly releasing the changes that they are making as they prepare for a new time. Cruse Automation- Self driving car systems provider. Maven-Car sharing services. Long range Ev's. Partnership with Lyft. A time where you don't drive a car- it drives itself. A time where you don't own a car. Because without a job you can not.

IF Apple is really looking to enter the car business, that business will be totally different than today. Because everything will be different than today.
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Dude, the future you paint is that only few have jobs? [Those that build/manage and repair automation?]

Then, in that apocalypse, what drives any economy?
Who pays for the goods and [automated] services?
In that apocalypse, where only machines rule, the future of humanity would be depicted by "Soylent Green"

https://en.wikipedia.org/wiki/Soylent_Green
 
loveandhavefun said:
Oh a car? This won't go bad at alllllll. iOS 11 was the buggiest release, High Sierra was the buggiest release ever. They just pulled the iOS 12 beta too. They've got no talent. I wouldn't trust Apple to build a car.
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Relax.
Joni will omit the engine, the hood, the wheels and other functional parts until only the brakes remain
Remains the most safe & green applicance - as only Apple can do
 
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iMi said:
The whole "it will revolutionize auto industry the way the iPhone revolutionized mobile communication" rhetoric is ridiculous. Have you see a Tesla?

If that level of technology at that price did not revolutionize the industry then Apple -- a phone company this point -- will certainly not achieve the same. I get it. The hyperbole make it exciting but the big difference here is that Apple is not an automotive company. They are a tech company. I don't think we'll see the same "revolutionary" outcome here.
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But what even is a “tech” company anymore? Amazon, Apple, and Google all have overlaps, but still offer distinct services and experiences.

Apple wasn’t always a tech company. They used to be a computer company. Google used to just be a search engine, and Amazon just an online book store.
 
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konqerror said:
Besides the Apple II in 1977 was the company's first hit product. The Macintosh really wasn't that successful, it was really ahead of its time and available technology.
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Yes, but why ‘87? Was that when the Mac started outselling the Apple 2? The LaserWriter came out in ‘85 - it turned the Mac into a huge hit in desktop publishing- there was nothing special about ‘87
 
I already said end I say it again - Apple should buy Tesla, even by making a hostile takeover bid. The legacy carmakers simply can't afford it, only Apple can (along with Alphabet and Amazon). And it would by way better than taking Tesla private using the KSA's sovereign fund .The Saudis say they just want to diversify but I think their ultimate goal is to destroy Tesla for obvious reasons.
 
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Abazigal said:
Apple is a design company, not a tech company.

That’s where Apple is uniquely positioned to succeed. Using their expertise in good design to reimagine the whole user experience and remove the friction and the pain points that serve as barriers preventing us from interacting more closely with said technology.
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Exactly, it’s a ‘design’ and phone, company.
They would have to design a car that adheres to all international car safety standards it it won’t be sold. Something all car manufactures are used to. They will not be able to design anything that will revolutionise anything, we have no charging ports here in the U.K. that are really accessible, I doubt taxi drivers or cities will allow driverless cabs, they prefer people to have jobs, they could attempt to sell cars on service plans but others have started doing that anyway.

They could try and sell driverless cars to the public, but I don’t think the public are ready for that yet and neither are other road users.
 
Abazigal said:
Autonomous ride-sharing makes more sense, rather than selling cars. A lot of things can change in the next decade, and people may not even want / need to own cars by then.

I suspect that a lot of the jibes here about the Apple car being glued shut will end up aging fairly poorly. What does it matter when you are not the one owning the Apple car?
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I always get a chuckle out of these "nobody will own cars" comments. I have no doubt that many people living and working in urban areas might be willing to forgo car ownership, but unless there are rules requiring this kind of service in rural areas at an affordable rate like there are for power or phone companies, plenty of people will own cars well into the future.
 
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apolloa said:
Exactly, it’s a ‘design’ and phone, company.
They would have to design a car that adheres to all international car safety standards it it won’t be sold. Something all car manufactures are used to. They will not be able to design anything that will revolutionise anything, we have no charging ports here in the U.K. that are really accessible, I doubt taxi drivers or cities will allow driverless cabs, they prefer people to have jobs, they could attempt to sell cars on service plans but others have started doing that anyway.

They could try and sell driverless cars to the public, but I don’t think the public are ready for that yet and neither are other road users.
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My theory is that Apple won’t sell cars, but rather, have their own transportation network of autonomous self driving cars. Think something like what Uber is aspiring towards.

Which means they will pretty much have to roll out the infrastructure themselves, from ensuring that maps is up to scratch to possibly even building their own charging stations. As such, rollout may again be limited to select countries where their services are the strongest (and where they can probably get government approval to operate).

Where design comes in is the ability to rethink the entire car experience. For example, I imagine that if people don’t need to drive, you won’t need steering wheels in the car, and the seats don’t have to be front-facing either. Which can in turn free up more space for other stuff.

Just a thought.
 
griz said:
Apple Car.
Wi-Fi Only
128 Mile Range $29,900
256 Mile Range $39,900
512 Mile Range $49,900

Cellular Models
128 Mile Range $31,200
256 Mile Range $41,200
512 Mile Range $51,200

Dongle to connect to Tesla Supercharger $3,900
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Your ranges seem off.

They'll come in at 32 Miles, 128 Miles, and 512 Miles.

Every few months MacRumors will ignite with anger over how Apple is still selling a car that can only drive 32 miles.

Anyways, having observed Tesla over the past several years, I can safely say that Apple is not going to keep this a secret. If Apple wants to build just 1M cars per year, they'll need something 3-5x the size of Tesla's Gigafactory. There's going to be building permits. It'll be easy to watch via satellite. It's going to take multiple years.

It's not like the iPhone where they can repurpose existing buildings and throw together assembly lines in 2-3 months.

If Apple wants to enter the car market by 2023, then by 2020 we'll see some obvious evidence of a new enormous factory being built. It might look like some new Chinese company with funding from an unknown source, but the scale will make it obvious that it's autos, and the fact nobody else will claim ownership will make it obvious that it's Apple.
 
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