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I am not sure what I believe in regards to these rumors, but I trust in Apple's AR push and I'm confident they could put out a compelling product. Apple would be smart to buy or partner with Tesla.
 
My theory is that Apple won’t sell cars, but rather, have their own transportation network of autonomous self driving cars. Think something like what Uber is aspiring towards.

Which means they will pretty much have to roll out the infrastructure themselves, from ensuring that maps is up to scratch to possibly even building their own charging stations. As such, rollout may again be limited to select countries where their services are the strongest (and where they can probably get government approval to operate).

Where design comes in is the ability to rethink the entire car experience. For example, I imagine that if people don’t need to drive, you won’t need steering wheels in the car, and the seats don’t have to be front-facing either. Which can in turn free up more space for other stuff.

Just a thought.

The outcry and protests from the public and other businesses for an idea like that would be palpable!
Not to mention the endless endless endless regulations they would have to meet.
Can’t see this ever happening.

I mean the current laws I know off around self driving cars state they ALL must have full controls and a qualified driver must be at the wheel at all times, I think this whole self driving idea will utterly fail due to public trust never being gained.
 
Who in the world ever asked for this? Who actually wants self driving vehicles that obey every traffic law that will get you from A to B in the slowest time ever known to man? This is goofy. This whole thing.
 
The outcry and protests from the public and other businesses for an idea like that would be palpable!
Not to mention the endless endless endless regulations they would have to meet.
Can’t see this ever happening.

My country recently had an electric car sharing service introduced. You are able to rent an electric car to drive from a charging station and are charged by the minute.

I am not quite seeing what is so different here, just that instead of having to drive the car, the car drives itself.

The biggest hurdle would likely be getting acceptance of self-driving tech, and working out the legislation, but that’s an issue the entire industry faces, not just Apple.
 
Apple Car with dealer only service. any non dealer stuff will lock the car into an limited limp mode
With oil changes at each 3000-5000 mile at $129 a pop. if you hit 6500 miles without one (dealer only code needed to reset counter) then limp mode
Oil change? An Apple car is guaranteed to be a 100% EV - no oil, no changes of anything. Tesla gives owners a new key fob every x years - not that it is needed, but it is symbolic of support - other than software updates, which happen constantly
 
My country recently had an electric car sharing service introduced. You are able to rent an electric car to drive from a charging station and are charged by the minute.

I am not quite seeing what is so different here, just that instead of having to drive the car, the car drives itself.

The biggest hurdle would likely be getting acceptance of self-driving tech, and working out the legislation, but that’s an issue the entire industry faces, not just Apple.

I was thinking more of massive infrastructure and Apple suing everyone else to gain market share, and then they will try to dodge paying road tax, look at its history, it would certainly have to change its attitudes towards gaining market shares to be accepted for building massive infrastructures. Can you imagine Apple charging stations everywhere? Only able to work with Apple cars. And they block any competitors trying to setup stations.

That’s one reason their would be massive outcry.

Edit:: That’s of course being pretty cynical and judging Apple by its past history. IMO

But the main hurdle will be persuading people to let a robot drive them around.
 
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Who in the world ever asked for this? Who actually wants self driving vehicles that obey every traffic law that will get you from A to B in the slowest time ever known to man? This is goofy. This whole thing.
if that was true, Uber wouldn’t have practically driven the taxi industry out of business because they run on turn by turn maps that keep them out of traffic jams. Didn’t matter how much a yellow cab was speeding if it would simply get stuck on the next jam
 
Let me correct you -- we CANNOT equally postulate on what may or may not be. Ming Chi Kuo is a very intelligent and seasoned analyst with the best track record of any Apple analyst in the world.
Kuo is only as good as his supply chain info. Calling any date for an Apple Car is pointless because there are no supply chain rumors yet for something so far away.
 
I am not sure what I believe in regards to these rumors, but I trust in Apple's AR push and I'm confident they could put out a compelling product. Apple would be smart to buy or partner with Tesla.
What exactly is a "compelling product" in AR? The whole AR meme is another example of a hive mentality in the tech world. Humans live in a "real" world and we process sensory inputs from that world with our brain. We see, hear, smell, and feel with our brains. Unless the AR device can connect directly to our consciousness, it is little more than a nuisance in the everyday world. The notion that wearing computerized goggles or glasses will improve our lives is beyond silly.
 
Who in the world ever asked for this? Who actually wants self driving vehicles that obey every traffic law that will get you from A to B in the slowest time ever known to man? This is goofy. This whole thing.
You sound like you either just got your license or you're an old man that's always in a hurry. Everyone in between those two extremes wants safe, slow, self driving vehicles because they know that more self-driving vehicles on the road only lead to less traffic, accidents and fatalities.
[doublepost=1534340435][/doublepost]
What exactly is a "compelling product" in AR? The whole AR meme is another example of a hive mentality in the tech world. Humans live in a "real" world and we process sensory inputs from that world with our brain. We see, hear, smell, and feel with our brains. Unless the AR device can connect directly to our consciousness, it is little more than a nuisance in the everyday world. The notion that wearing computerized goggles or glasses will improve our lives is beyond silly.
I'll inform my assistant that she is a nuisance. Seriously, can't you envision a technology advanced enough to provide more information about the real world than our senses can determine? This data will be coupled with context aware assistants so we don't even have to ask for what we need. Anyone without such tech in this future world will fall far behind everyone else.
 
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What exactly is a "compelling product" in AR? The whole AR meme is another example of a hive mentality in the tech world. Humans live in a "real" world and we process sensory inputs from that world with our brain. We see, hear, smell, and feel with our brains. Unless the AR device can connect directly to our consciousness, it is little more than a nuisance in the everyday world. The notion that wearing computerized goggles or glasses will improve our lives is beyond silly.

AR glasses is one, if they are able to create something fashionable that doesn't look like Google Glass. It could be an extension of your iPhone, similar to the Apple Watch. An AR windshield on an Apple Car is another (see below for patent details). I don't think we are there yet, but I could see both of these becoming reality in the next 5-10 years. If you find it silly, you won't buy it, pretty simple. That doesn't mean it isn't a compelling product for some though.

http://fortune.com/2018/08/08/apple-filed-a-patent-for-putting-augmented-reality-on-car-windshields/
 
You sound like you either just got your license or you're an old man that's always in a hurry. Everyone in between those two extremes wants safe, slow, self driving vehicles because they know that more self-driving vehicles on the road only lead to less traffic, accidents and fatalities.
[doublepost=1534340435][/doublepost]
I'll inform my assistant that she is a nuisance. Seriously, can't you envision a technology advanced enough to provide more information about the real world than our senses can determine? This data will be coupled with context aware assistants so we don't even have to ask for what we need. Anyone without such tech in this future world will fall far behind everyone else.
Have you ever watched the classic Fritz Lang film Metropolis? It's a silent film but is says volumes about the "modern" world some forecast as our future. From what I see we are headed into a Digital Dark Age where most will eek out a life as well-connected slaves.
 
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The hood will be welded shut and you would have to tow it to the nearest Apple store and pay $30K for a replacement should the battery ever die.
 
Apple is not going to build a car. They would be building the software for the car. The self-driving tech, media center, AR windows, dash displays, etc., makes perfect, logical sense. They are not going to design and manufacture and distribute a vehicle. There's way too much involved with that and I can't believe people are still talking about it.
 
Apple is not going to build a car. They would be building the software for the car. The self-driving tech, media center, AR windows, dash displays, etc., makes perfect, logical sense. They are not going to design and manufacture and distribute a vehicle. There's way too much involved with that and I can't believe people are still talking about it.

Fair points, but I think it will take a lot for Apple to complete trust their name to another car manufacturer. I think they'll ultimately want full control and eye a company like Tesla or Volkswagen, partner with or potentially buy them.
 
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Can Apple please just get its current line up to scratch before spreading its wings?

Or maybe stop discontinuing things like Airport and Time Capsule?

Volkswagen and either partner with or potentially buy them.

Please not VW.

Though it would ensure a good supply of upgrades. Save them building in obsolesce.
 
Have you ever watched the classic Fritz Lang film Metropolis? It's a silent film but is says volumes about the "modern" world some forecast as our future. From what I see we are headed into a Digital Dark Age where most will eek out a life as well-connected slaves.
There are 2 constants in the our known world. Most people think the future will be much worse than the past. The present has always been (measurably) better than the past.
 
Can Apple please just get its current line up to scratch before spreading its wings?

Or maybe stop discontinuing things like Airport and Time Capsule?



Please not VW.

Though it would ensure a good supply of upgrades. Save them building in obsolesce.

Yea I am not much of a fan myself, but I know they have had discussions in the past and seem to share similar design aesthetics. If they could purchase Tesla and bring is Musk, it would certainly shake things up. A lot would need to be ironed out for it to all work though.
 
Good for Apple. The concept of owning a car is dying. And if you think about it is completely wasteful. Why have cars sitting in your garage costing you payments for ownership, maintenance, and insurance; and taking up large amount of space that you could live in, or create a man cave, she shed, etc. All for something you a couple of hours a day.

Better to have on-demand cars, like Uber without the driver.
 
Yea I am not much of a fan myself, but I know they have had discussions in the past and seem to share similar design aesthetics. If they could purchase Tesla and bring is Musk, it would certainly shake things up. A lot would need to be ironed out for it to all work though.
Neither Musk nor Tesla fit Apple's culture.

Tesla has significant manufacturing and profitability issues.
 
I think it was just 10 years ago when you went to the movies to watch SciFi titles about a future when humans were no longer free to live as humans, and had to do everything under a sort of electronic/robotic dictatorship. Unfortunately, those movies will stop being SciFi in about a decade, because you are either foolish or slave-minded if you think that you'll be able to drive a car (or even to own it) once assurance companies (and governments) make it practically impossible to drive on your own. And you are also foolish or slave-minded if you think that driving cars is the only freedom that you are going to lose.

But then, we have here plenty of droid-minded people who think that computers drive better than humans, love better than humans, cook better than humans, and do everything better than humans. The same droid-minded people who love it when their mobile phones tell them "you have a new memory", preferring iOS/Android/OtherMobiles over what their heart tells them... uncanny to say the least.
 
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