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Really? You're just assuming that the next CEO will do a better job. Look at Apple's history. Spindler replaced Sculley and was a worse CEO. Amelio replaced Spindler and couldn't right the ship either. Thankfully he bought NeXT.

Cook is arguably the best CEO Apple has ever had. He turned Apple into a multi-trillion dollar juggernaut. He's made sure that Apple can weather any economic storm. Under his leadership Apple has introduced multiple new product categories (Watch, Vision Pro) and built a massive services business.

What has Cook done that is so terrible? What other tech CEOs are blowing you away with their visions for the future - and delivering upon those visions?

Those guys were outside hires. Presumably the next CEO at Apple will be someone who’s already there.
 
Understand your POV. And you're right about a "cooler" aesthetic being important for mass adoption. But sharing, observing, witnessing are like root-level evolution important.

But this isn't that kind of device. HomePod, AppleTV, are more devices in that kind of class... VR goggles are inherently something one person wears at a time. Personal devices isolate us from one another.

There need to be devices that bring us together, and I don't see VR as being part of that space because looking at virtual people is the antithesis of being with people.

Wearable or shareable... you can pick one or the other, but you can't have them both at the same time. We can each have our own glasses, but we can't wear the same lenses at the same time.
 
Apple is a trillion-dollar company. They can afford to invest A LITTLE in getting a wider adoption rate. Short-sighted move to make this a luxury item.
But do they want a wider adoption rate right now? They have supply chain constraints. It's not like those screens are a commodity item. You know what else Apple can afford? They can afford to be patient and play the long game. People calling Vision Pro a "developer release" are wrong. It's not aimed at developers. Or users. It's aimed at early adopters in both camps. I think their strategy is sound. They want a limited audience at this time because they know the tech isn't truly ready for the masses.
 
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Why are you challenging me to justify it? I didn’t make them. I just pointed out that they exist.
Because I took your comment "But yeah. There are no new ideas in tech, so…" as sarcasm, so I assumed you thought these headphones that play music are actually innovative instead of more uninspired tech for tech sake. If that's the case and you agree with me, then of course I apologize.
 
What makes you say that?

(honestly curious - even Apple shills and podcasters have been returning and/or wondering who and what this is for)
Nobody is returning the VP. Content creators are not average consumers and even they are all keeping theirs. At least the ones I follow on Youtube that is, yours might be a different story but it's statistically insignificant. Not even worth mentioning since there have been around 200 000 VPs sold.

 
Because I took your comment "But yeah. There are no new ideas in tech, so…" as sarcasm, so I assumed you thought these headphones that play music are actually innovative instead of more uninspired tech for tech sake. If that's the case and you agree with me, then of course I apologize.

It isn’t a new idea? Need I remind you that Apple is rumored to be releasing an AirPods case with similar functions? Are we to believe that people here won’t be head over about it? Come on now.
 
So do we trust Kuo and Gurman here?

Depending upon the topic, folks on the forum either eat up what they say ... or claim they are totally wrong.

Which are we going with here?
Definitely trust Kuos inspection of the repair/refurbishment production line more than a subjective assessment of the vibe on Macrumors forums.
 
While I've been critical of Vision Pro, I think you're probably right. A lot has to happen between now and that day and these clunky, weird, socially awkward headsets are the beginning. At the same time other technologies have to mature as well. I don't think the AR glasses vision of the future works unless we have a fully conversational UI to go with it and that's where AI comes in.

100% The “head gear” I wear in 2035 may be made by Dell, perhaps on a government contract, but I think monitors go away. Fully customizable workplaces. Working from home? Your work desk can appear on your kitchen table.

It’s insane to believe they’ll discontinue. It’s not a pair of headphones. It’s the future of all of their products. If half the people really returned theirs (they didn’t) they’d still proceed.
 
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100% The “head gear” I wear in 2035 may be made by Dell, perhaps on a government contract, but I think monitors go away. Fully customizable workplaces. Working from home? Your work desk can appear on your kitchen table.

It’s insane to believe they’ll discontinue. It’s not a pair of headphones. It’s the future of all of their products. If half the people really returned theirs (they didn’t) they’d still proceed.

May- bee soo..

But 9 years from now is too soon

Folks, the tech isn't close for the "head gear" people are fantasizing about

It doesn't matter how many scifi shows and movies we watch
 
For an eighth the cost of an AVP, right now, I have multiple 4K monitors connected to my M2 MacBook Pro.
How much were the monitors? How many on the desk in your office? In ten years your company will supply an AR headset. Work from home or in the office. Share an office. All the customization comes from the device. Physical monitors will be toast. Pair it with a small hub which will serve as the CPU if needed.

It’s not about Vision Pro. It’s about the future of computing.
 
On the bright side, anyone who spent $3500+ won't feel bad about a much better model coming out within the next year...? 🤔

(I say this as someone who bought the original Apple Watch, only for the vastly superior Series 2 to come out the next year 🙃)
Hey now my gen “0” Apple Watch as I call it lasted me until the Series 4 came out. I’m now rocking a 7. Waiting do the 10 or X. Maybe the 11.
 
100% The “head gear” I wear in 2035 may be made by Dell, perhaps on a government contract, but I think monitors go away. Fully customizable workplaces. Working from home? Your work desk can appear on your kitchen table.

It’s insane to believe they’ll discontinue. It’s not a pair of headphones. It’s the future of all of their products. If half the people really returned theirs (they didn’t) they’d still proceed.

This assumes that the general public wants to spend significant time inside a system that makes you encounter the world through a camera.

Cameras are not able to replicate how your eyes see. There will always be serious compromises with systems like this. But most importantly, it is highly dubious whether more than a tiny sub set of people want to wear ANY device like this on their faces regardless of how much smaller it gets. It appears to me that the only viable realization of this idea is clear glasses that aren’t much bigger than standard sunglasses. But that kind of technology isn’t anywhere close to being realized and there’s a significant chance that it never will be.
 
There's a definite sense of... they committed to building this product, they did they best they could with a price point around that of a high end MacBook. It followed apple's design conventions. A bit of wow, nicely boxed, shipped on time... and now.... a big deep sigh of relief, but no idea 'what next'. It's still causing some buzz on YouTube and TikTok, but there's not really been much more. iPhone, iPad and even Apple Watch caused big, extended stirs.

This hasn't happened with Apple Vision Pro.

Kudos to apple for following through and getting something released, but the technology just isn't there yet.

If I were given one for free, I'd play with it for a bit, like a toy, but otherwise it'll be sat there like my oculus headsets are.

Apple has a few failures and non-starters; they're not perfect. Ping, News+, Apple Arcade (which is is withering), their wireless charger device. And the Apple Car which has (finally) been cancelled.

Apple needs their VR headset to be an 'phone moment', where they somehow combine a great UI with technology people actually want. And no one wants to wear a weight on their head.
People are seriously overanalyzing. This is becoming bizarre. You need to look back at what you wrote, three years from now.
 
I don't know where I'd rank Cook as a CEO, but I would place him as the best COO of all time. Apple was on the brink of death before Jobs hired Cook as COO of Apple in 1998. He kept the trains running on time and got Apple out of the red. I'd argue that if Cook had never joined Apple, there wouldn't be an Apple today.🤨 The company would have folded due to all the funds being spend on Steve's flights of fancy that dreamed up the iMac, iPod and iPhone.

Tim took all the R&D spent during Job's second coming and turn it into profit. Granted, if Jobs had remained, there would have been more wild ideas and R&D spending to dream up innovative designs and devices. It wouldn't have been the same, but thinner of the early Cook era.😝
 
Can you use them when you're flying on a commercial airplane?

No, but I can't use AVP either in that context... I have corrective lenses with prism. I checked. Zeiss cannot make my prescription.

There is a use case for this feature but it's very narrowly restricted to senior executives who do a lot of business travel and need the privacy. But business travel is being cut back, too, and I suspect that except for a handful of technocrats (and Taylor Swift), there aren't many senior execs who feel hard pressed to strap this thing to their head.

As for me, we're about fifty years away from the form factor that I would actually use... the only problem is that I won't be here in another fifty years. However, if by some miracle of cardiovascular science I am kept alive into my 100s, I'd probably just ask you to put me out of my misery so I don't have to watch the planet turn into an uninhabitable, fascistic hellscape.
 
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100% agree. So why is Tim Cook a bad CEO and why would Apple be better off without him?

The idea of replicating the "iPhone moment" is silly. No one has managed to do that, although I think CHAT GPT was another one of those moments. The difference is, the iPhone moment happened before mobile internet was a big thing, before social media, and people need to keep that in mind. The landscape was very different and we were at a point where society was primed to be amazed.

Things are very different now. We're all in it 24/7, so big leaps don't even seem that big these days because the firehose of information is so intense overall. The "iPhone moment" would need to be 1000x today just to get the public's attention.
I don't know if Steve would be a better CEO than Tim. The only thing I know is that pretty much every major tech company in the US has been doing the same thing in recent years, namely holding back technologies and slowing development cycles so as not to cannibalize their existing cash cows. That's what happens in a market like this, which economists call a tight and closed oligopoly.
I think it would be Steve, not Tim, who would have the vision and strength to break out of such a corporate habit.
 
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holding back technologies and slowing development cycles

There's been a more than yearlong shortage in the semiconductor supply chain that contributed to this... it's not some nefarious plot. Source: My brother is in charge of accelerated computing hardware validation at AMD and deals with TSMC.
 
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