People don’t want iPhones. It’s rude to take your phone out in public.
iPad is a dud. It will never see a refresh. It’s just a big iPhone.
The Watch is DOA. I already have a phone in my hand.
The future of AR, the ability to view virtual monitors, its impact on the work place, the ability to take your office with you wherever you go, to see texts out of the corner of your eye without having to use your hands, to privately view information without people looking over your shoulders, to transport yourself to another location, to visit with relatives thousands of miles away and appear to share a space with them and interact seamlessly?
That is the future. It will inform how we use our devices, and what Apple sells. This isn’t a speaker or a power charger. Apple will spend massively on this because it will revolutionize more than other products which were also dismissed by those who can’t not dismiss everything.
There is no evidence that people generally want to wear computer hardware on their faces.