There are a lot of things I dislike about big companies. They tend to develop a 'My way or the highway' mentality, they change things just to change them, they don't change things that need to be improved. The thing is, there are LOTS of cell phone makers ranging from very small to medium size to very large. If there was good money to be made ONE of them would at least try a premium small phone. None of them have. One thing all of these companies have in common is that they study trends and collect data on what people actually DO vs what they say they want. It's usually not exactly the same thing. Companies get it wrong sometimes. But usually when they do some smaller hungrier company steps into that void and surprises analysts by outselling the big competitors. I think the reason that hasn't happened with premium small phones is because that demand really isn't there. And with peripherals like the Apple Watch, you can get even smaller than a phone, not lose all that much, and still have a big screen when you want/need it. Yes there is a small dedicated group who want a SE sized phone, there just isn't enough of you for Apple or Sony or Google to want to retool and shrink both phone and price to satisfy the smaller number of people who want the same thing you do.