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Kuo: Expectation That Apple Intelligence Will Drive iPhone 16 Sales 'May Be Too Optimistic'

My 12PM is getting long in the tooth, but so far the 16PM rumors still aren't cracking open my wallet. I am getting the battery replaced under AppleCare for free later this month and honestly I may just sit out another year, which freaking blows my mind.
 
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AI is mostly hype.

Real world use cases are needed to show the public what it can do.

At the moment, a smarter Siri who understood a lot more than it currently does, with context between interactions, would be a good start.
 
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I think the selling point for the 16 Pro and Max will be the bigger display sizes.
 
Kuo clutching at entrails again for predictions? :)

Could we do a blind test with regular knowledgeable tech people vs these predictors?

I'm thinking a faster, better camera iPhone in September... with a new colour along with standard current colour names.
An M4 powered range of laptops and desktops in the "next few months".
A new Watch that has minor tweaks...
 
If the rumours are accurate, the 16 seems another minor upgrade with a slightly larger display and a camera button to differentiate it from the 15s.

I'm in the market for a new phone. But I'll also definitely be on the lookout for a deal on a 15 Pro.
 
WarmWinterHat said:
How does having it on phones help those people?
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The original statement I responded to, which was not yours, was this: "AI is mostly hype."

I replied to that with: "Not if you develop software for a living."

And then you joined in the conversation with: "Most people don't." (looks like you've edited it since then, but doesn't matter)

And finally my point about the fact that ios developers also use AI for dev purposes (I'm one of them) and therefore you are using AI-developed software even if you are not aware of it.

Where do we disagree?
 
Does that mean Apple Intelligence won’t be coming to Australia this year/with the iPhone 16 release?

That’s a huge reason for me to hold onto my 12 Pro for another year.
 
kalsta said:
Yeah, spot on. I have to say, I'm surprised at the general tone in this thread. I thought MR readers might be a little less dismissive of AI and realise how incredibly disruptive it's going to be, especially as we've just been talking about how prophetic Steve Jobs was.

AI is going to be everywhere and change everything, in a similar way to other revolutions (industrial, Internet/information). While it might not seem like a huge selling point for you right now, if Apple didn't lift its game here, its absence would soon become a deterrent to sales.

And just like those other revolutions, it's going to come with good and bad for humanity. I already get a lot of value from ChatGPT, but I'm also very concerned about AI's impact on human jobs, in particular the creative industries which are already feeling it. People have for many decades predicted shorter working weeks and greater wealth as machines take over the mundane jobs people don't want to do. But look what's happening—people are still cleaning the toilets while the machines are starting to do all the fun stuff! Who's serving who? My prediction is that, like always, it's the wealthy few who will get even wealthier from AI tech, while the great masses will struggle more as machines take their jobs away. 😕
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People are right to question and doubt it. Apple needs to keep somewhat at pace with the industry to maintain their spot, but that doesn't always mean they'll make the decisions that will enable them to do so.

The jury is still very much out on how generative AI will ultimately benefit us and what that will look like when it does.

For instance, does Apple lose out because everyone ends up using "ChatGPT" anyway? If so, then they won't care about the iPhone or Mac that it is running on...

Will "AI" and whatever arrives that might prove useful move us to a space beyond the smartphone and etc? Who knows.

Apple has a LOT of work to do though to prove their flavor of AI is worthy of buying. It will be especially challenging for them since Apple really doesn't like interoperability much and for "AI" to really shine it will need a lot of interoperability. I see this as the core challenge for Apple going forward.

The future of it being useful for average consumers can be similar to their enhanced Siri, but that needs to be very low friction. So a user could say something like "Book me a nice restaurant for my upcoming anniversary" and the tool is able to both suggest actually useful options based on details about the user AND book it. Akin to a true personal assistant. But that requires a LOT of interoperability to become a reality. Beyond "an intent to the Resy app" sort of interaction.
 
SR 7 said:
No one cares for AI, not yet at least. Same way no one cares for the Vision Pro headset and now reports are that sales are literally at ZERO!

Apple can't innovate two things at once. It's one or the other. They spent all their time and money into the Vision Pro, that they fell behind AI so now need to use ChatGPT. They focused on Air tags and air pods and neglected the iPhone or iPad OS. They focused on the new iMac 24, so they discontinued the larger screen that everyone wanted. I have yet to see someone purchased or own an iMac 24".

Just like all of their other iOS softwares, whatever the AI offers won't be available until spring of 2025 as usual.
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You may be right which makes it all the more sad that this is the most valuable company in the world (or one of the top 5)
 
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tenthousandthings said:
No, the idiom is that salt was thought to be an antidote to poison. The “grain” in the idiom is a unit of measure, “grain of salt” = “pinch of salt.” Look it up.

Thanks, though, I didn’t know any of this until reading your comment and thinking, “That can’t be right.” Regardless, the main idea is that salt is an antidote, so it’s okay for @neuropsychguy to say a “huge” amount of it is needed in this case, even though it’s a bit clumsy.
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Yes, and gay used to mean happy. We'll be here all day arguing the origin of idioms. Nobody uses that phrase these days in reference to an antidote to poison.
 
Really annoyed I went with the 15 instead of the 15 Pro … thanks Tim!

Unless the AI is some revolutionary and just plain mindblowing, I won’t be upgrading anytime soon.
 
Apple Intelligence, as in the feature set that will launch in 2025 and is arguable whether it will even be available in the EU? Yea good luck with that.
 
locksmack said:
Does that mean Apple Intelligence won’t be coming to Australia this year/with the iPhone 16 release?

That’s a huge reason for me to hold onto my 12 Pro for another year.
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I think it was stated during WWDC that Apple Intelligence would be available in the US first as a staggered released. So realistically speaking, I think the other countries would maybe get it sometime next year earliest?

This should fit in nicely with my 4-year upgrade cycle (currently using a 13 pro max). Which is still an excellent device.
 
I'm unlikely to upgrade, going to see what it's like on my MacBook M1 first. Siri is currently a disaster at the moment.
 
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