In fact unless apple starts stepping their game up they will be in big trouble from other companies too.
Stepping up their game? Samsung is using the fingerprint sensor under the screen specifically because they still can't provide face recognition tech that's as good as what Apple rolled out in 2017. Their SoC still isn't as good as what Apple has rolled out. The reality is that Samsung is relying on diminishing screen tech differences, camera lenses, and diminishing charging differences to compete. That's not a strong hand to play.