Truth be told, I am not really using the dual camera on my iPhone 8+ much. I have not taken a single bokeh photo to date. I am mainly staying for the ecosystem. I suspect that any better cameras the next iPhone brings with it will likely assist more with AR than better photo quality.
To me, the main difference between Apple and Samsung can be summed up as such.
Imagine both are restaurants. Samsung has great ingredients they grow themselves, but they can't cook for nuts, and this often fails to do justice to the ingredients they use in their dishes. They may grow excellent wagyu beef, but the sauce doesn't go well with it, or it arrives not cooked properly.The quality of their ingredients is impeccable, but there's just something about the preparation process which mars the final dining experience. I might eat at this restaurant if I want to boast that I have had wagyu beef at a somewhat affordable price, but I can't say from the bottom of my heart that the meal was all that fantastic.
Conversely, Apple uses mainly off the shelf parts, but their expertise lies in being able to use the right ingredients to create great dining experiences that consumers are willing to pay for. Maybe they give you beef stew, at a terrific markup over the cost of ingredients, but the chef knows his stuff, and his special sauce creates a unique experience which can't be replicated elsewhere, no matter how hard the competitors try. And so consumers pay, despite complaining over the high prices, because they can't get the same taste anywhere else. And so they pay.
It's not necessary the best analogy, but it's also been a long day for me, and it's the best I can come up with at the moment before going to take a shower.
So the issue here is not that Samsung isn't "innovative" despite coming up with inventions like ultrasonic fingerprint sensors (I concur that it is likely a technological marvel in its own right), but that they just can't seem to put them all together to create a cohesive experience, mainly due to (I feel) their lack of control over software and services.
Because at the end of the day, that's what I am paying for. An integrated and cohesive user experience, not great specs on paper.
And whichever device offers me the better user experience gets my money, whatever its specs.