It's wrong in my opinion.
I feel like yes environmentally it's a good move, but the fact the cable is USB C->lighting means that almost everyone who has a plug won't be able to use it with that cable.
I think the only way to do it properly is to, like with the headphone dongle, offer it for either a reduced price if purchased alongside or within x weeks of the phone, or just offer it at a very cheap price anyway (e.g. £15).
I personally just worry this will lead to many people buying off brand absolute rubbish for 50p that leads to increased risks of house fires etc.
I feel like yes environmentally it's a good move, but the fact the cable is USB C->lighting means that almost everyone who has a plug won't be able to use it with that cable.
I think the only way to do it properly is to, like with the headphone dongle, offer it for either a reduced price if purchased alongside or within x weeks of the phone, or just offer it at a very cheap price anyway (e.g. £15).
I personally just worry this will lead to many people buying off brand absolute rubbish for 50p that leads to increased risks of house fires etc.