Become a MacRumors Supporter for $50/year with no ads, ability to filter front page stories, and private forums.
Manufacturers do not keep warehouses full of parts. Look up "just in time manufacturing" if you want to know how people make things in the 21st century.
You seem to be an expert on how companies like Apple work, so please give us some inside secrets.
 
I am still waiting to see if it is going to have a Qualcomm or not and an updated Bluetooth. This may be the best value in Apple's lineup.

It’s great to have an entry level iPhone for low income people. Not everyone needs an iPhone 11 Pro.
It is a good price for low income people but there are others that don't want to pay the price to get a 11 or 11 Pro.
 
The iPhone 6 broke every sales record in Apple history. It remains the best selling iPhone in Apple’s history. Even the iPhone X doesn’t beat it. Consumers overwhelmingly told Apple they wanted a bigger iPhone.

Apple’s keynote for iPhone SE was a polished marketing message avoiding the word “low-cost” in order to preserve brand value. But every detail presented said “price-sensitive.” The iPhone SE didn’t have the newest features like 3D Touch or Touch ID 2.0. In India, the SE was regularly discounted to $200-$250 during 2017-2019. If you look at the totality of the marketing message behind iPhone SE, it was about cost.

Some consumers may want a smaller iPhone, but that doesn’t change the clear evidence the SE sold largely because of price.

And yet, there is a cult-like following of and allegiance to SE-sized iPhones. I can assure you that there's no shortage of people who would be willing to fork out iPhone 11 Pro Max money for a true SE-sized iPhone with upgraded specs.

I'm one of the many.
 
Unlikely, considering anyone can get a brand-new iPhone 8 for 449$ right now, just a 50$ difference.
You don’t think there could be a difference in demand for an a13 device with a new camera at $399 and an a11 device with an old camera at $449?
I don’t see the fuss about one handed use. How often and what kind of situations would require you to use your phone single handedly so often that it becomes a necessity. For those that may have a disability I can see why it would be a key feature.

The majority of situations when you use your phone properly you will have the other hand free to use it two handed. You cannot use it while driving, you’re not going to cook holding your phone etc.
I’m guessing you don’t have young children. I pretty much don’t use my phone any way except one handed.
 
  • Like
Reactions: Burebista
It being small was actually the first reason Apple stated in the SE-keynote. Apple may have been lying, but I don't think people can be said to have misunderstood.
Yep, and spent all of 5 seconds on that. Followed by a minute on "first time buyers" and "some countries", which are all euphemisms for price sensitive buyers.

But yeah, I hear you. I am sure they will give the nod to the small phone crowd again by pointing out that a 4.7" phone is small indeed in today's terms.
 
Ugh.
If I wanted an iPhone 8 shaped phone I could go buy one right now

An iPhone 8 size/shape totally misses the point of the iPhone SE and why so many of us love it like no other.

The small form factor is the key

I hear ya on that. Just consider that for 2020 Apple seems to be increasing ALL the phone sizes. So this might end up being the only phone as small as an iPhone 8 left. :)
 
I saw a mock-up comparison on Forbes - looks like a good compromise.


View attachment 869399
Two of these are MUCH easier to use one handed, because you don’t have to stretch your thumb all the way down to the bottom to swipe up, or to the top left and right corners to swipe down...
 
Are there any Android smartphones below 5"? I think people should stop bickering so much. Also, having a home button and bezels in 2020 isn't a loss for Apple. There's many people who still love that design.
 
You don’t think there could be a difference in demand for an a13 device with a new camera at $399 and an a11 device with an old camera at $449?

I do not doubt it will be technically better than iPhone 8. I was just saying that people looking for an iPhone the size of 6-8, can already buy it for 50$ extra. Otherwise I am also curious to see what they come up with. They could remove the glass back and wireless charging, for example, making it lighter still. However, then we are talking of reincarnated iPhone 7, rather than 8. We shall see.
 
You seem to be an expert on how companies like Apple work, so please give us some inside secrets.
There is no secret to it. The majority of manufacturers today use "just in time" practices, which means they acquire parts as they are needed. This eliminates the need for warehouses full of parts, and the need to pay taxes on those warehouses full of parts, and even the need to buy or build or rent the warehouses for all of those parts.

Look it up. This is basic business school stuff, the kind of stuff Tim Cook is an expert at.
 
I do not doubt it will be technically better than iPhone 8. I was just saying that people looking for an iPhone the size of 6-8, can already buy it for 50$ extra. Otherwise I am also curious to see what they come up with. They could remove the glass back and wireless charging, for example, making it lighter still. However, then we are talking of reincarnated iPhone 7, rather than 8. We shall see.
I think most buyers would distinguish between paying $450 for a two-year-old device and $400 for a just-released device.
I know not all buyers pay as close attention to this stuff as macrumors users, but that’s not a hard distinction to understand.
 
Not many enough, it seems. Is there any (mainstream) manufacturer which currently offers a non-low cost small form 4" or smaller phone?

That's exactly the point. The fact that there isn't one and that you got a cult following the original SE size implies there would be no shortage of buyers.
 
  • Like
Reactions: Yaka
Do we know the SE sales? Apple has never broken them out have they?

Do we really _need_ to know Apples sales numbers regarding the SE? I mean, they sold it for two years, if it wasn’t making money, don’t you think they would have discontinued it before then?
 
Why would Apple launch a small SE with a home button. Why won’t it look like a small iPhone X or 11?
 
That's exactly the point. The fact that there isn't one and that you got a cult following the original SE size implies there would be no shortage of buyers.
No it doesnt. People watch movies on their phones now, 4" just doesn't cut it. That cult is not as massive as you imagine it to be. And 4,7" is quite small, frankly.
 
No it doesnt. People watch movies on their phones now, 4" just doesn't cut it. That cult is not as massive as you imagine it to be. And 4,7" is quite small, frankly.
I have no reason to watch movies on my phone. Don't assume your usage is the same as everyone else. I wish Apple made something smaller than the SE. If I wanted something bigger than the SE I would already own it.
 
The people that like cheap junk should be happy.
$399 is not cheap. It's reasonably priced, at best.
[automerge]1571076986[/automerge]
I have no reason to watch movies on my phone. Don't assume your usage is the same as everyone else. I wish Apple made something smaller than the SE. If I wanted something bigger than the SE I would already own it.
I don't watch movies on my phone either but I know plenty of people who want their phone to replace their computer and for that you naturally need a way larger screen resolution. I think 4,7" without bezels would be a great compromise but then it would surely be more expensive than just $399.
 
That's exactly the point. The fact that there isn't one and that you got a cult following the original SE size implies there would be no shortage of buyers.
Nah, it implies that there is simply not enough market for a small phone, regardless of how vocal a minority which wants one is. Market research is pretty much an exact science these days.
 
That's a very good point.

Our society has been brainwashed to believe that bigger is always better. That more food on a plate is better; hence the obesity epidemic in the US. That bigger phablets in your pocket is better; even though people look ridiculous while talking on their iPad-sized "phone". That there's no replacement for displacement; hence gas guzzlers that average 15 mpg while driving in bumper-to-bumper traffic to and from work err'day... the list goes on.

I value function over form. That's why I always preferred smaller phones, just as I always preferred smaller cars because they're more fun and nimble. And money had nothing to do with it. Some people just don't get it.

Absolutely well said. I wouldn’t mind if the new iPhone SE has a similar design to the iPhone 8 but it can also refrain from making it look any bigger like the iPhone 8 and the cost of producing can be lower due to lighter chassis than the original iPhone 8.
 
Market research is pretty much an exact science these days.

That gave me a good laugh.

Oh yes. Market research is just perfect these days. That must be why nearly every single product across all categories are incredible and insatiable hits that flood off the shelves (virtual or otherwise), constantly.

:rolleyes:
 
That gave me a good laugh.

Oh yes. Market research is just perfect these days. That must be why nearly every single product across all categories are incredible and insatiable hits that flood off the shelves (virtual or otherwise), constantly.

:rolleyes:

Um, all that you show by the tirade above is that you have no clue about what you're taking about. Sarcastic commentary is not usually correlated with arguing from a position of being well informed.
 
And yet, there is a cult-like following of and allegiance to SE-sized iPhones. I can assure you that there's no shortage of people who would be willing to fork out iPhone 11 Pro Max money for a true SE-sized iPhone with upgraded specs.

I'm one of the many.
Alas, your analysis is lacking any kind of real data and is completely anecdotal. Jpack was absolutely right...the market spoke loudly about the desire or lack thereof for a smaller sized phone when given the option of larger screens. Small phones were NOT COMPELLING ENOUGH! Forget Apple...look around. What do you see? Why?

Apple has mountains of data and has not rushed to update the SE...either because their time was better suited elsewhere, people wanted larger phones, and/or they discovered even potential SE buyers would be fine buying other iPhones.

Again, this isn't complicated. If enough people wanted an SE, it would have existed long ago. Apple executes better than any company in the world and has the track record to prove it. Start with $60B in profit in 12 months. For scale, Microsoft did $33B and Google did around $25B in the same time.

Yes, Apple KNOWS what people will buy.

What you, all your friends, or even what you infer from reading here "would" spend money on, MATTERS NOT.
 
  • Like
Reactions: Mike82
Register on MacRumors! This sidebar will go away, and you'll see fewer ads.