It's a supply chain leak. When Apple sends an RFP/RFQ for memory for iPhone 17, everybody in the DRAM industry gets the note and starts talking within hours.
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Kuo: Next Year's Upgrade to 12GB RAM Will Be Limited to iPhone 17 Pro Max
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It's a supply chain leak. When Apple sends an RFP/RFQ for memory for iPhone 17, everybody in the DRAM industry gets the note and starts talking within hours.
All the hate on Dynamic Island… c’mon, it’s your own private island!
I think it’s more to do with so many here have been Apple customers for many years and are used to how Apple operates. Incremental updates for maximum profit through overhyped marketing.
I’m at the point where I might snub the 16 Pro altogether and get a 15 Pro on discount. All this emphasis on AI and RAM coming to the iPhone 17 just makes me ask what the point of giving Apple too much of my money this year. Everything seems to be drawn out and I can’t be bothered with it personally.
Because there isn’t much to talk about. Action button and Apple Ai. Done, next please.
It might just be me. But if Apple claimed the additional RAM was to support REAL multi-tasking on the iPhone instead of AI, I would find the prospect of more RAM much more interesting.
Except from this year more RAM also means the possibility to run better LLM models on these devices. And if they plan to release a lot of AI-based in the future, these devices definitely need more RAM.
Still waiting until my "iPhone Ultra PRO Plus AIR MaXtreme Ultimate" gets 32GB RAM
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Why are they so illogical? The ’Pro’ refers to the innards, the ’Max’ to the screen size and therefore battery. Why are they having different cameras and now RAM between two Pro models? It’s irritating. It’s dumb. And you don’t want to buy products from a dumb company.
Maximise shareholder value that’s why. Same reason why free iCloud remains at 5gb.
Nice to see Apple turning a trivial thing like memory into a premium feature.
People with the standard iPhone 15 can’t run that and that phone is not quite a year old. It can’t be that important yet.
The issue with just throwing more and more memory at the problem creates a situation where only the flagship Android models perform reliably. You can’t rely on app developers to code efficiently. That said, if 8 GB is the minimum for Apple Intelligence then I would prefer 12 GB across the board for more headroom and future proofing.
Can’t wait to spend some money on 17 pro max for no reason.
Not looking forward to the Pro becoming a second class citizen.
That’s what I was getting at—if the UX is good, then what sense is there in complaining about specs? Price, sure, it’s a given that people will always want lower prices. But specs in and of themselves? They’re only a means to an end, nothing more, so it doesn’t make sense to complain about them unless one first sees that the UX is lacking due to specs. I suspect many techies just have the “specs=UX” mindset engrained in them from their old PC-building days where it was pretty much always true in that scenario. But it’s not always true. There are many factors in good UX, and sometimes when you dial one or more up enough (eg. chip and code efficiency) then another (eg. battery and ram) doesn’t have to be dialed up as much. But again, to the purchase/user the how doesn’t really matter—all that ultimately matters is the UX (and price).
LOL only Apple can do that! Not even 16 GB RAM for the flagship!
This
The same as Gurman, the hack just guesses and makes stuff up! no one ever pulls them up on their bull$%^& because they make headlines.
I really really doubt Apple will put more RAM in only 1 Pro model, this isn't the same as camera upgrades, this is a hardware that is needed for the "pro" name for a better software experience and ai.
If and that's a big IF they did this, then you might get your Ultra name because you can't have 2 pro models with different RAM and ai features.
thanks for the reply.
i understand your doubt.
here is what i think is happening:
1 apple probably had a team of people for a long long time working on whatever flavor of AI they were thinking fit into their strategy. probably even involved the rumoured apple car.
2 meanwhile every other large tech company began developing their AI strategies.
3 fast forward to OpenAI's unexpected breakthrough in actually launching a creditable, useful product. ChatGPT's commercial release takes the world by storm. including governments around the world. and huge sudden increases in funding being poured into its competitors.
4 apple is faced with the reality that its current products just a year or two old are not able to handle some of the more demanding computational tasks that AI is likely to need.
so what can apple do?
it cant stop competitors' from making huge marketing campaigns around AI. and AI centric products.
all apple can do is have senior level apple engineers who are sometimes trotted out to explain hardware and OS relationships to admit in heavily nuanced and jargoneer language that AI (at least apple's implementation of it) actually require 12 GB min to run quickly and not slow down the OS too much. apple can be officially on the record for having said this.
but its slight of hand.
apple's dilemma is that it is building AI into the OS itself. it wlll be part of everything you do on your iPhone and iPad.
as evidenced by your doubt, apple is very adept at these turns in the marketplace. even you, a macrumors reader, finds it impossible to believe that a trillion dollar giant has misread the timing for AI devices and the coming public focus on them. but it has.
today's news that the iPhone 17 Pro Max will be the only iOS device in the next 13 months to launch that can really unleash full on-device AI device is so damning of apple's failed strategy.
what can we do?
for most people who are needing to find some of economical solution to this, the thing to do is buy the upcoming iPhone SE (which other mac rumor sites are even saying that apple is trying to pull out all stops to launch even within late calendar year 2024 and not wait until the 2025 spring). hang tough until 2026 iPhone 18.
we today witnessing this paradigm shift in computing are lucky to be able to see it unfolding. generational change.
we should believe Sam Altman and Elon Musk when they tell us: AI will change everything. everything.
best to believe these two on this.
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I've found that most readers here inherently assume that every rumor is true