Exactly. People aren't chosing between the Pro and Pro Max for the specs, they are chosing based on size preference and that has always been the case.
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Kuo: Next Year's Upgrade to 12GB RAM Will Be Limited to iPhone 17 Pro Max
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Android phones need it. iPhones manage things better and have note optimised OS. The chip is what matters.
Don’t know why people are complaining about RAM?
Do you really experience a „bottleneck“ with RAM in phones?
lol
Do you really experience a „bottleneck“ with RAM in phones?
lol
Given how mature smartphones are nowadays, you should skip at least 2 iphone generations before upgrading to have a substantial enough upgrade - assuming it's not broken and you picked the correct size/storage.
Don't be fooled by apple overhyped marketing every year, YoY upgrades are quite incremental since iPhone X.
IMO 16 series is way more relevant to anyone with iPhone 12 or older than most recents models if you have a classic use of a smartphone.
Don't be fooled by apple overhyped marketing every year, YoY upgrades are quite incremental since iPhone X.
IMO 16 series is way more relevant to anyone with iPhone 12 or older than most recents models if you have a classic use of a smartphone.
Don't you see Apple is almost all-in in AI for at least the next two years?
AI needs lots of RAM to allow useful features for upcoming phones. What could attract people to upgrade an iPhone is useful fine-tuned AI features - enabled by the extra RAM.
Yes, RAM has almost never been a true bottleneck on iphone (except iphone before 6S I would say). But it can for sure be the main limiting factor to have/don't have powerful new features on future versions of iOS in the long run. The segmentation between iphone 15 / 15 pro for Apple Intelligence is the 1st recent example of that RAM bottleneck
It’s like when I buy a medium food product and they immediately ask if I want large, I then say, “Actually make it a small”.
‘Pro’ and ‘Max’ are just names. Besides other considerations like size, you need to think how to allocate limited supply/more expensive components, and usually people who are willing to pay more align with people who want the biggest display. Makes total sense to me.
This happens every year, and it's because of the long lead time between design and release of new iPhone models. It's a fact of life that once a new model releases, the design of the next is already well underway. This is MacRumors, not MacOnlyNextModel.
BECAUSE iPhone plus didn’t sell well.
But, Apple seems to be unwilling to accept that one of the models will be in fourth place.
The rise of AI (and in particular, on device AI) means we are back in the days of rapid increases in specifications. Remember we went from 128 MB in the iPhone 3G to 1 GB in the iPhone over 5 years - only the iPhone 4S did not double the RAM over the previous model. I wouldn't be surprised if Apple has to keep increasing the RAM over the next few years if it doesn't want to be left behind in the AI race.
This seems to be a lesson either Apple haven't learnt or are actively betting won't be an issue. I have zero doubt that, if true (we are still months away from the iPhone 17 spec freeze), Apple is betting that more RAM (probably marketed as more features) on the Pro Max model will lead to more people buying that model over the regular Pro which will increase the average sales price of the iPhone range and please Wall Street. At the same time, they are counting on those who don't want/can't afford the Pro Max not being put off the lower models.
And Apple is hoping to drive more people to buy the larger phone by these choices as it provides higher margins.
Yeah, I wonder why Apple is bothering to put any in at all.
Of course they are just names but in a marketing perspective you want to be clear to your customers. That is marketing 101 since marketing is raising perception of X through communication.
And when something is marketed as Y and something else also is marketed as Y, it is entry course text book that these should equal each other unless clearly different, such as screen size. Otherwise it is bad communication and therefore bad marketing.
There is no limited supply of RAM nor is it expensive. This rumor is either false or they are making a weird decision.
Well, if we compare apples to samsungs 😉, the Galaxy S24 line start with 8GB of RAM for S24 and then go with 12GB for both S24+ and Ultra.
It's not dumb, it's maximizing profits. But I agree that consumers should hold them to higher standards and vote with their wallet here.
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It depends... do you remember when steve j. told "nobody cares about specs" when on the other side intel was pushing new processors every day? that was the mantra and everybody followed it... now it has changed, the new marketing dept. instruction say "specs are important"...
I'm sure that is the motive behind it, but that doesn't suddenly make a larger phone appealing if the person doesn't like larger phones. We are in an era now where everything is goijg up in price and many are looking to save money, not spend more and mobile phones are often the first thing to be rationalised, hence why users generally keep phones much longer than they did 5 or so years ago.
Sure. Right now people with new iPhones 15 that aren’t Pro models won’t have access to Apple Intelligence features. That’s absurd.
This is all planned by the most anticompetitive company of my lifetime. And Tim’s willing to work with political enemies to get his way and ensure AAPL prospers at the cost of everyone except massive shareholders and the executive team.
ok let's hear it - tell me all your horror stories of how your iPhone ran out RAM in the middle of doing something?
AFAIK, that isn't an actual thing on iPhones that are less than 3-4 years old.
AFAIK, that isn't an actual thing on iPhones that are less than 3-4 years old.
The chip doesn’t matter as much as RAM in the long run. Especially when we’re keeping our phones for longer. I’m still on my 11 Pro and keeping iOS updated over the years and I think it’s safe to say the practical processing usage have plateaued for a while now.
RAM though is clearly not enough. The camera app sucks up a lot of RAM. Safari can’t keep multiple tabs loaded.
I will if it folds.... and if it doesn't.... I'll probably sit down and make it fold anyway.
I fully understand you. But when the rumors of the to be introduced iPhone 16 are true, there is sadly little to write about. It’s sad to have to use the iPhone 17 from more than a year away to get some excitement. But even when the rumors of the iPhone 17 become truth, it doesn’t make me excited. It’s also sad to see that google’s new pixel 9 pro have started to be better looking than an iPhone pro. Considering it’s a lot cheaper than the iPhone Pro and offers enough RAM and excellent photography. My next phone might be a Pixel Pro.
As Apple is using the term Pro in its devices, it can’t be crippled or handicapped by RAM. It cost Apple very little to offer more RAM per iPhone. Same with the overheating from their microprocessors. What’s the use of a very fast microprocessor when it throttles and slows down when using it.