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This will tank so bad. Not because it’s a poor product, but because it brings very little for the price compared to what’s about there. Hell, even the Meta Quest Pro didn’t do exceptionally well because it didn’t bring a huge amount over the Quests (and to a point, the Quest 3 brings more for a fraction of the price now).

I know it’s not supposed to be a standard VR headset, but that’s kind of the point. It’s being sold to such a niche market, and there’s a lot better AR/VR headsets out there that can do equal amounts and generally more and are a lot more accessible price wise.
 
According to who? I’m sure there are plenty of people who don’t want to wear a headset to watch a movie or show. Furthermore, headphone stereo is not the same as in-the-room multi-speaker surround sound, so your proposition is highly doubtful at best. And yes, I’ve watched movies and TV in VR.

On your other comment, no. I don’t need it to do everything. But it had better do a whole hell of a lot more than it appears able to do if it’s going to be the “next step” for Apple. A niche item in a market that has already arguably failed is not the path forward.

According to me. I’m blending objectivity and subjectivity inappropriately, and casting what I want as what the customer base wants.

I think there’s something to be said about headtracking mixed with 4 isolated information pipes (eyes and ears), but time will tell.

Overall, I think we both agree this product is incredibly risky and probably not in the best interest of the shareholders.
 
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Well people seem to think if it’s not selling in the 10s of millions or more, like the iPhone, then it’s a flop. It’s a niche product at $3500, which is fine.

I mean… Apple isn't new to this game. They know how to price-position. They made this expensive because:

  • the components are expensive
  • there's a lot of R&D costs to recoup
  • no matter what they price it at, the first version will only be interesting for early adopters
  • it signals that this doesn't directly compete with Meta Quest (in terms of price range, it's incidentally quite close to Microsoft HoloLens)

They could've made it $799 with the "we'll make it up in volume" approach, but they don't expect that volume to arrive for the first generation.

So yeah, six figures of people buying this sounds about right. Maybe a million or two. The real questions are: is that enough to grow an app market? Will they be able to make a cheaper non-Pro variant in two or three years?

Whether something is a "flop" is of course subjective. If it sells better than HoloLens, which you never hear about any more but is technically still a product, that's a start. But perhaps killer apps do arrive?
 
You’re right but it shows what kind of demand a company can generate if they do something bold and innovative.
no it doesn’t, it just proves that a lot of people are willing to waste away money on stupid things, something we already know.
Now, if they were actually committing to paying the full eventual price of a cyber truck and taking delivery, then maybe you have a point.


Apple is no longer that company.
is no longer what company? A company that can sell out a lot of units and generate hype?

The iPhone 15 Pro was out of stock for months due to high demand.
Guarantee you if Apple allowed people to reserve vision pros back in June for a small down payment, they would’ve sold out in seconds.
The last time Apple allowed people to purchase tickets for WWDC without a lottery system, they sold out in less than a minute. And those tickets were almost $2000, without travel expenses..
 
Great perspective - got a like from me - but I have to disagree with your level of optimism. Unlike iPods and iPhones, no one really knows what this is for.
Sure, but it took years for apple to figure out what the watch was for, and every other day there’s a new post here asking what the iPad is for.
People reference the original iPhone, but never reference what Steve said would be its killer app.

“So what’s the killer app? The killer app is making calls!”

The killer app was absolutely not making calls, the killer app was… the AppStore, and into a smaller extent the safari browser.

Even when people reference the artistic opportunities of the iPad, they failed to admit that usually the most praised part of that, the Apple Pencil, didn’t exist until 2015, five years after the original.
We might not have any idea what the killer app or main purpose of this until version 2 or 3, maybe never.
 
I’ve been in the Apple system since 1994. The criticism around Vision Pro is not due to youth or ignorance.
You literally said you can’t understand why people want this product where desire is through the roof.

That’s the definition of ignorance.

The “criticism of Apple Vision” is 💯 correct, but 💯 misses the mark.

It doesn’t even land. These criticisms are features of an EYE-WATERINGLY-PRICED VERSION 1 TECH DEMO of a brand new space-defining and technological world-changing product.

None of us could really understand how much the world would change when the “internet”, the technological world escaped the CRT in our home and came with us everywhere in our hands with the iPhone. (Not the eye-wateringly priced v1 tech demo of the iPhone, mind you.) that one didn’t sell either. But it was necessary, but it changed every other player in the space who all 100% every one of them scrambled like mad to replicate the magic of the first iPhone.

Few of us really had any desire to be on the internet, to be connected to that technical world before the first iPhone (really before the 4th iPhone, let alone the 8th). But that ubiquity and proximity having it in the palm of her hand changed the world.

Just like none of us can really understand how our world will change with v4 of the Apple vision. But we’re getting better at seeing where we can’t see. (Not all of us… 😏)

And 💯 ALL the players in the AR space all see it this time. They all pivoted on day 1 of the announcement. They pivoted their approach to mimic the completely new experience of the Apple Vision of that headset. The ability that will make it usable.

Just like the iPhone, there’s no killer app, there’s no purpose, there’s no need, there’s no huge desire. But the iPhone had multitouch, and that changed the world.

With Apple Vision Pro there’s no killer app, no purpose, no need, no huge desire but you can walk around your house, open your fridge pull your phone out of your pocket and use it. That’s the multitouch of Apple Pro.

You lack the imagination to see where v4 (let alone v6!) of this product will be.

And you lack the desire (let alone disposable income!) to buy this eye-wateringly priced v1 tech demo.

You are just like the large majority of folks who were around during the eye-wateringly priced v1 tech demos of Apple’s other space-defining and technological world-changing products, the iPod, iPhone, iPad, and Apple Watch.

You can’t see it. You will. Set a reminder for 2028.
 
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You literally said you can’t understand why people want this product where desire is through the roof.

That’s the definition of ignorance.

You lack the imagination to see where v4 (let alone v6!) of this product will be.

And you lack the desire (let alone disposable income!) to buy this eye-wateringly priced v1 tech demo.

You are just like the large majority of folks who were around during the eye-wateringly priced v1 tech demos of Apple’s other space-defining and technological world-changing products, the iPod, iPhone, iPad, and Apple Watch.

You can’t see it. You will. Set a reminder for 2028.
This set off my sarc meter but I can’t tell. Sarc?
 
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The first iPhone didn't sell all that well by the way
When Steve Jobs introduced the first iPhone in 2007, he stated that Apple's goal for the iPhone for the 1st year was to get 1% of the entire smartphone market, which at that time was 10 million units. It sold well past that. So by Apple's own metrics, it sold very well.
 
Sure, but it took years for apple to figure out what the watch was for, and every other day there’s a new post here asking what the iPad is for.
People reference the original iPhone, but never reference what Steve said would be its killer app.

“So what’s the killer app? The killer app is making calls!”

The killer app was absolutely not making calls, the killer app was… the AppStore, and into a smaller extent the safari browser.

Even when people reference the artistic opportunities of the iPad, they failed to admit that usually the most praised part of that, the Apple Pencil, didn’t exist until 2015, five years after the original.
We might not have any idea what the killer app or main purpose of this until version 2 or 3, maybe never.
Not even close.

The iPhone was the realization of device convergence that was anticipated for years before it happened. The “killer app” was the fact that it was a phone, a music player and a web platform. Something EVERYONE wanted.

Vision Pro is not something that everyone already wants.
 
You literally said you can’t understand why people want this product where desire is through the roof.

That’s the definition of ignorance.

You lack the imagination to see where v4 (let alone v6!) of this product will be.

And you lack the desire (let alone disposable income!) to buy this eye-wateringly priced v1 tech demo.

You are just like the large majority of folks who were around during the eye-wateringly priced v1 tech demos of Apple’s other space-defining and technological world-changing products, the iPod, iPhone, iPad, and Apple Watch.

You can’t see it. You will. Set a reminder for 2028.

The price isn’t an issue I have with it and please stop personally insulting me for no reason.
 
This will be a far larger hit than most anticipated. I will be buying one day one, as will several people I know. None of us have ever owned a VR headset, though we have tried them, and none of us cared for 3D TV. But, we realize this is different. AVP is the dawn of a new era and we want to be there at sunrise.
There are already VR headsets on the market. I bought my kids a meta quest 3 for Christmas. I've had a little go on it. Not spent enough time with it to make a judgment on it either way. I've also owned the gear VR in the past. The market is quite niche at the moment. It remains to be seen if Apple can bring them to the mainstream.
 
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Of course they will. But that isn’t a significant data point. We already know that Apple is artificially limiting the number of them that they make in this first run. Apple could sell 500,000 snow tires if they released a set. Says nothing significant about the Vision Pro.
How about answering the other questions:

How many would they have to sell for you to consider this a success? What else would need to happen for this to be considered a success by you?
 
Vision Pro might have a better resolution, but it still is heavy and uncomfortable to wear for more than an hour or so.
You say this based on your extensive experience using it?

Most people do not wear masks any more, because they say they are uncomfortable.
Those that say they are uncomfortable are not talking about weight and likely feel there is no benefit.

Would those people wear a device that weighs 500 to 600 grams?
If they felt it benefited them, sure they would. Will they feel it benefits them, who knows. That will be something we will only know after more people have used them.
 
When Steve Jobs introduced the first iPhone in 2007, he stated that Apple's goal for the iPhone for the 1st year was to get 1% of the entire smartphone market, which at that time was 10 million units. It sold well past that. So by Apple's own metrics, it sold very well.
The iPhone 3G was released mid-2008 and I suspect it skyrocketed the sales this year, because a phone so expensive without 3G was not acceptable at the time.

I don't think the original iPhone sold anywhere close to 10M units. Wikipedia says 6.1M.


 
The iPhone 3G was released mid-2008 and I suspect it skyrocketed the sales this year, because a phone so expensive without 3G was not acceptable at the time.

I don't think the original iPhone sold anywhere close to 10M units. Wikipedia says 6.1M.



Steve's assertion was that the iPhone (as a product line) would sell 10M by the end of 2008.
 
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This release is mainly a developer unit.

There is supposedly a lens revolution incoming. Scheduled for 2026 widespread release. These things are able to read lightwaves with nanoscale rods on silicon, kind of like human eyes do.

You can search metalenz to get the juice on it. Mindblowing stuff.

What does it have to do with AR? It allows for the optics and cameras/sensors to be very flat. So just regular looking glasses will be doing what Apple Vision is doing.

This is what the engineers at Apple said they should wait for… Which is kind of what Apple is doing. Apple Vision Pro is a stopgap measure to drum up attention for AR VR, and make sure the supply chain doesn’t dry up (This was for sure happening prior to apple announcing AR/VR) Facebook was faceplanting VR into the ground…


In short, its a thing. We’ll love it, then hate it cause everyone is walking around like that blind guy that does piano real well.
 
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This release is mainly a developer unit.

There is supposedly a lens revolution incoming. Scheduled for 2026 widespread release. These things are able to read lightwaves with nanoscale rods on silicon, kind of like human eyes do.

You can search metalenz to get the juice on it. Mindblowing stuff.

What does it have to do with AR? It allows for the optics and cameras/sensors to be very flat. So just regular looking glasses will be doing what Apple Vision is doing.

This is what the engineers at Apple said they should wait for… Which is kind of what Apple is doing. Apple Vision Pro is a stopgap measure to drum up attention for AR VR, and make sure the supply chain doesn’t dry up (This was for sure happening prior to apple announcing AR/VR) Facebook was faceplanting VR into the ground…


In short, its a thing. We’ll love it, then hate it cause everyone is walking around like that blind guy that does piano real well.
That sounds more interesting/viable future wise then the gelatin experiments of making smart lenses that you program to your prescription parameters. (university of Utah) That just physically mimics the shape of lenses made out of other transparent materials. Metalenze sounds way better.
 
How about answering the other questions:

Whether I consider it a success or not is irrelevant. How many Apple needs to sell for it to be a success to them? Well, we know they’ve been dumping R&D money on it for nearly a decade. With an investment that large I assume they’ll need to do iPhone numbers for it to be the success they need to recoup their investment. It is not going to sell iPhone numbers.
 
Whether I consider it a success or not is irrelevant. How many Apple needs to sell for it to be a success to them? Well, we know they’ve been dumping R&D money on it for nearly a decade. With an investment that large I assume they’ll need to do iPhone numbers for it to be the success they need to recoup their investment. It is not going to sell iPhone numbers.
it doesn't need to sell iPhone numbers. Even if it sells Mac numbers, it'll do well.
 
“The killer app is making calls.”
That’s exactly what he said.

The killer app for the iPhone was not “making calls.” It was device convergence. Lots of mobile devices could make calls. None of them were a converged device that was a music player, a still/video camera, a phone, a voice recorder and an internet messenger/platform. The idea of device convergence had been in the air for years leading up to iPhone. But iPhone was the first to achieve it.
 
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